<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2005000200067</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El &#8220;análisis de los marcos&#8221; en el discurso de los candidatos a jefe de gobierno en el DF en 1997]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Chihu Amparán]]></surname>
<given-names><![CDATA[Aquiles]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma Metropolitana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2005</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2005</year>
</pub-date>
<numero>4</numero>
<fpage>67</fpage>
<lpage>91</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2005000200067&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2005000200067&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2005000200067&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de este artículo es el de analizar el discurso de los candidatos del PRD, PRI y PAN en la coyuntura de los meses de marzo, abril y mayo, durante las elecciones para jefe de gobierno del DF en 1997. Analizo las estrategias discursivas de los principales actores involucrados intentando responder varias interrogantes: ¿Cuáles son las estrategias de ataque y defensa? ¿Cómo construyen los actores políticos sus identidades? ¿Cómo definen los actores sus problemas y qué soluciones proponen para resolverlos? Para el análisis del discurso, entendido como un conjunto de textos emitidos en una coyuntura política particular y en un campo de identidad en relación con un problema político, me sitúo desde la perspectiva del frame analysis.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: This paper is aimed to analyze the discourse of PRD, PRI and PAN candidates in the months of March, April and May during the 1997 elections for Mexico City&#8217;s Mayor. I thus analyze the discourse strategies of the main actors involved in an attempt to answer various questions: What are their attack and defence strategies? How do political actors build their identities? How do actors define their problems and what solutions do they propose to solve them? For the discourse analysis, understood as the set of texts issued in a particular political situation and an identity field concerning a political problem, I rely on the frame analysis approach.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[frame analysis]]></kwd>
<kwd lng="es"><![CDATA[discurso político]]></kwd>
<kwd lng="es"><![CDATA[debate político]]></kwd>
<kwd lng="es"><![CDATA[identidades políticas]]></kwd>
<kwd lng="es"><![CDATA[elecciones Distrito Federal]]></kwd>
<kwd lng="en"><![CDATA[Frame analysis]]></kwd>
<kwd lng="en"><![CDATA[political discourse]]></kwd>
<kwd lng="en"><![CDATA[political debate]]></kwd>
<kwd lng="en"><![CDATA[political identities]]></kwd>
<kwd lng="en"><![CDATA[Mexico City&#8217;s elections]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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</article>
