<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0187-358X</journal-id>
<journal-title><![CDATA[Investigación bibliotecológica]]></journal-title>
<abbrev-journal-title><![CDATA[Investig. bibl]]></abbrev-journal-title>
<issn>0187-358X</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Instituto de Investigaciones Bibliotecológicas y de la Información]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0187-358X2023000300102</article-id>
<article-id pub-id-type="doi">10.22201/iibi.24488321xe.2023.96.58764</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[How Libraries in Indonesia Use TikTok: A Content Analysis of Library Accounts on the Platform]]></article-title>
<article-title xml:lang="es"><![CDATA[Cómo las bibliotecas en Indonesia utilizan TikTok: Un análisis de contenido de las cuentas de bibliotecas en la plataforma]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Fadhli]]></surname>
<given-names><![CDATA[Rahmat]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ibrahim]]></surname>
<given-names><![CDATA[Cecep]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Igiriza]]></surname>
<given-names><![CDATA[Miftahunnisa&#8217;]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ilmi]]></surname>
<given-names><![CDATA[Bachrul]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Faculty of Educational Sciences and Psychology Department of Educational Management ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Indonesia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Faculty of Social and Political Sciences Department of Library and Information Science ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Indonesia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Faculty of Law, Social and Political Sciences Department of Library Science ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Indonesia</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universitas Sebelas Maret Vocational School Department of Library Science]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Indonesia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2023</year>
</pub-date>
<volume>37</volume>
<numero>96</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0187-358X2023000300102&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0187-358X2023000300102&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0187-358X2023000300102&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The objective of this study is to examine Indonesian libraries&#8217; TikTok accounts. The research was carried out on 12 TikTok accounts with a total of 688 posts to gain a better understanding of TikTok content, the type of information published, and follower engagement on posts. Data was collected by observing all TikTok accounts and posts. The result showed that most libraries began using TikTok in 2020, in response to the growing number of TikTok users and the shift during the pandemic. The most common types of published data are library collection information and other information. Announcements, services, and library facilities are the three types of information that receive the most engagement. This study has practical implications for libraries that use TikTok as a social media alternative. TikTok will allow them to reach younger audiences, boost creativity, spread joy, and save libraries&#8217; money. Based on the findings of this study, librarians can consider the format of published information. This study offers insights on the social media platform TikTok as a new opportunity to promote libraries. It emphasizes the enormous potential for using social media platforms such as this to gain more attention and bring libraries closer to patrons.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de este estudio es examinar las cuentas de TikTok de bibliotecas en Indonesia. La investigación se llevó a cabo en 12 cuentas de TikTok con un total de 688 publicaciones para obtener una mejor comprensión del contenido de TikTok, el tipo de información publicada y la interacción de los seguidores en las publicaciones. Los datos se recopilaron observando todas las cuentas y publicaciones de TikTok. Los resultados mostraron que la mayoría de las bibliotecas comenzaron a utilizar TikTok en 2020, en respuesta al creciente número de usuarios de TikTok y el cambio durante la pandemia. Los tipos más comunes de información publicada son información de la colección de la biblioteca y otra información. Los anuncios, servicios y espacio de la biblioteca son los tres tipos de información que reciben más interacción. Este estudio tiene implicaciones prácticas para las bibliotecas que utilizan TikTok como una alternativa de redes sociales. TikTok podrá llegar a una audiencia más joven, impulsar la creatividad, difundir la alegría y ahorrar dinero a las bibliotecas. Basándose en los hallazgos de este estudio, los bibliotecarios pueden considerar el formato de la información publicada. Este estudio ofrece perspectivas de la plataforma de redes sociales TikTok como una nueva oportunidad para promocionar las bibliotecas. Se enfatiza el enorme potencial de utilizar plataformas de redes sociales como TikTok para llamar más la atención y acercar las bibliotecas a los usuarios.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Content analysis]]></kwd>
<kwd lng="en"><![CDATA[Library]]></kwd>
<kwd lng="en"><![CDATA[Social media]]></kwd>
<kwd lng="es"><![CDATA[Análisis de contenido]]></kwd>
<kwd lng="es"><![CDATA[Biblioteca]]></kwd>
<kwd lng="es"><![CDATA[Redes sociales]]></kwd>
</kwd-group>
</article-meta>
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