0187-358X 0187-358X S0187-358X2018000400193 10.22201/iibi.24488321xe.2018.77.57899 Mexico 00 12 2018 00 12 2018 32 77 193 215

2011 Boston Consulting Group, The 2013 2003 2013 2017 42 4 4 204-11 2015 40 525-32 2011 33 132 132 29-47 2013 34 81-9 2013 3 1 1 1-15 2010 46 10-7 2014 27 59 59 159-75 2016 67 5 5 1245-56 L´Oreal Unesco a The Boston Consulting Group 2014 2012 37 10 10 736-42 2009 2002 25 4 4 409-20 2015 12 107-15 2005 León, Guanajuato, México 2011 New York 2007 568-82 2016 2010 19 6 6 122-43 2009 12 139-58 2013 1969 25 4 4 348-9 2008 63-96 2009 94 47-51 1982 2009 2013 12 211-3 2009 Unesco 2017 Unesco 2010 2012 40 2 2 75-84 2012 4 34-43