<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0187-358X</journal-id>
<journal-title><![CDATA[Investigación bibliotecológica]]></journal-title>
<abbrev-journal-title><![CDATA[Investig. bibl]]></abbrev-journal-title>
<issn>0187-358X</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Instituto de Investigaciones Bibliotecológicas y de la Información]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0187-358X2018000400175</article-id>
<article-id pub-id-type="doi">10.22201/iibi.24488321xe.2018.77.57868</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Representación temática y recuperación de los noticieros de televisión en la web: propuesta y aplicación de un modelo metodológico]]></article-title>
<article-title xml:lang="en"><![CDATA[Subject area representation and retrieval of television news on the web: proposal and application of a methodological model]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Naumis Peña]]></surname>
<given-names><![CDATA[Catalina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Soto Hernández]]></surname>
<given-names><![CDATA[Silvano]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,UNAM Instituto de Investigaciones Bibliotecológicas y de la Información ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,IDMS Consulting SC  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<volume>32</volume>
<numero>77</numero>
<fpage>175</fpage>
<lpage>191</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0187-358X2018000400175&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0187-358X2018000400175&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0187-358X2018000400175&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: Los noticieros se trasladan de la televisión a la web para acercarse a los usuarios. La representación textual de su contenido es importante para posicionar la noticia en la web en motores de búsqueda y facilitar su consulta y preservación. El valor económico que adquiere la difusión de los noticieros de la televisión incrementa cuanto más claro es el tema para las tecnologías web. En el presente estudio, basado en las metodologías del tratamiento documental y de la Investigación-Acción, se propone un modelo de representación temática de contenido para optimizar la recuperación a fin de promover el tráfico de usuarios. Se puso el modelo a prueba en un estudio de caso y se presentan los resultados obtenidos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: Newscasts migrate from television to the web in order to reach more users. The textual representation of news content serves to position the news on web in search engines and facilitate their consultation and preservation. The economic value of television news broadcasts increases with increasing clarity of the enunciation of the subject area for web technologies. Employing documentary management and action research methodologies, this paper proposes a subject area representation model to optimize both retrieval and user traffic. The model is put to the test in a case study and the results obtained are presented.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Noticieros Televisivos en la Web]]></kwd>
<kwd lng="es"><![CDATA[Representación Temática del Video Periodístico]]></kwd>
<kwd lng="es"><![CDATA[Posicionamiento Web del Noticiero Televisivo]]></kwd>
<kwd lng="en"><![CDATA[Television News on the Web]]></kwd>
<kwd lng="en"><![CDATA[Subject Area Representation of Journalistic Video]]></kwd>
<kwd lng="en"><![CDATA[Web Positioning of Television Newscasts]]></kwd>
</kwd-group>
</article-meta>
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