<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0187-0173</journal-id>
<journal-title><![CDATA[Sociológica (México)]]></journal-title>
<abbrev-journal-title><![CDATA[Sociológica (Méx.)]]></abbrev-journal-title>
<issn>0187-0173</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma Metropolitana, División de Ciencias Sociales y Humanidades]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0187-01732023000100235</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El activismo performativo como consecuencia de la influencia del capitalismo en el carácter del individuo moderno, una aproximación teórica]]></article-title>
<article-title xml:lang="en"><![CDATA[Performative Activism as a Consequence of Capitalism&#8217;s Influence on the Character of the Modern Individual, a Theoretical Approach]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Caicedo Granados]]></surname>
<given-names><![CDATA[Adriel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Benemérita Universidad Autónoma de Puebla  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2023</year>
</pub-date>
<volume>38</volume>
<numero>107</numero>
<fpage>235</fpage>
<lpage>268</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0187-01732023000100235&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0187-01732023000100235&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0187-01732023000100235&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El objetivo de este trabajo es esbozar una aproximación teórica que establezca las bases analíticas para estudiar el activismo performativo, un concepto novedoso que se popularizó durante las protestas que se llevaron a cabo en 2020 en Estados Unidos a causa de la brutalidad policial contra las personas afroamericanas, que define a aquellos individuos que se identifican con una causa sociopolítica no porque se sientan interpelados por ella, sino porque en su adhesión ven un medio para generar valor y reconocimiento social. A partir del pensamiento crítico de Erich Fromm y Byung-Chul Han conjeturamos que esta actitud es consecuencia de la manera en la que el carácter de los individuos modernos es influenciado por el sistema capitalista.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This article outlines a theoretical approach that lays the analytical foundations for studying performative activism, a novel concept that gained popularity during the 2020 U.S. protests in response to police brutality against Afro-Americans. This concept defines individuals who identify with a sociopolitical cause not because they feel challenged by it but because they see their involvement as a means of creating value and social recognition. Based on the critical thought of Erich Fromm and Byung-Chul Han, the author hypothesizes that this attitude is a consequence of the way in which modern individuals&#8217; characters are influenced by the capitalist system.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[activismo performativo]]></kwd>
<kwd lng="es"><![CDATA[carácter mercantil]]></kwd>
<kwd lng="es"><![CDATA[sociedad de la exposición]]></kwd>
<kwd lng="es"><![CDATA[enjambre]]></kwd>
<kwd lng="es"><![CDATA[redes sociales]]></kwd>
<kwd lng="en"><![CDATA[performative activism]]></kwd>
<kwd lng="en"><![CDATA[mercantile character]]></kwd>
<kwd lng="en"><![CDATA[society of exposure]]></kwd>
<kwd lng="en"><![CDATA[swarm]]></kwd>
<kwd lng="en"><![CDATA[social media]]></kwd>
</kwd-group>
</article-meta>
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