<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0186-1042</journal-id>
<journal-title><![CDATA[Contaduría y administración]]></journal-title>
<abbrev-journal-title><![CDATA[Contad. Adm]]></abbrev-journal-title>
<issn>0186-1042</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Contaduría y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0186-10422020000400007</article-id>
<article-id pub-id-type="doi">10.22201/fca.24488410e.2020.2367</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Product innovation agility on business performance: The role of market and learning orientation]]></article-title>
<article-title xml:lang="es"><![CDATA[Agilidad de innovación de productos en el rendimiento empresarial: el papel del mercado y la orientación al aprendizaje]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mulyana]]></surname>
<given-names><![CDATA[Mulyana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sutapa]]></surname>
<given-names><![CDATA[Sutapa]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Wasitowati]]></surname>
<given-names><![CDATA[Wasitowati]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universitas Islam Sultan Agung  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Indonesia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<volume>65</volume>
<numero>4</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0186-10422020000400007&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0186-10422020000400007&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0186-10422020000400007&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This paper aims to investigate the effect of market orientation (MO), product innovation agility (PIA) and Learning orientation (LO) on business performance (BP). Data were collected from 205 creative industries in Indonesia and were analyzed by using Structural Equation Modeling (SEM). The result shows that market orientation, product innovation agility and learning orientation affect business performance. Furthermore, product innovation agility mediates the correlation of market orientation and learning orientation on business performance. This paper contributes to solve the results of previous studies on the relationship between market orientation, learning orientation and business performance.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este documento tiene como objetivo investigar el efecto de la orientación al mercado (MO), la agilidad de innovación de productos (PIA) y la orientación al aprendizaje (LO) sobre el rendimiento empresarial (BP). Se recopilaron datos de 205 industrias creativas en Indonesia y se analizaron mediante el modelo de ecuaciones estructurales (SEM). El resultado muestra que la orientación al mercado, la agilidad en la innovación de productos y la orientación al aprendizaje afectan el desempeño empresarial. Además, la agilidad de la innovación de productos media la correlación de la orientación al mercado y la orientación al aprendizaje en el desempeño empresarial. Este artículo contribuye a resolver los resultados de estudios previos sobre la relación entre orientación al mercado, orientación al aprendizaje y desempeño empresarial.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[M31]]></kwd>
<kwd lng="en"><![CDATA[L25]]></kwd>
<kwd lng="en"><![CDATA[Market orientation]]></kwd>
<kwd lng="en"><![CDATA[Learning orientation]]></kwd>
<kwd lng="en"><![CDATA[Product innovation agility]]></kwd>
<kwd lng="en"><![CDATA[Business performance]]></kwd>
<kwd lng="es"><![CDATA[M31]]></kwd>
<kwd lng="es"><![CDATA[L25]]></kwd>
<kwd lng="es"><![CDATA[Orientación del mercado]]></kwd>
<kwd lng="es"><![CDATA[Orientación al aprendizaje]]></kwd>
<kwd lng="es"><![CDATA[Agilidad de innovación de productos]]></kwd>
<kwd lng="es"><![CDATA[El rendimiento del negocio]]></kwd>
</kwd-group>
</article-meta>
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