<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0186-1042</journal-id>
<journal-title><![CDATA[Contaduría y administración]]></journal-title>
<abbrev-journal-title><![CDATA[Contad. Adm]]></abbrev-journal-title>
<issn>0186-1042</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Contaduría y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0186-10422020000300004</article-id>
<article-id pub-id-type="doi">10.22201/fca.24488410e.2020.2192</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Supporting the strategic design of public bicycle sharing systems: The experience of a large Mexican city]]></article-title>
<article-title xml:lang="es"><![CDATA[Apoyando el diseño estratégico de un sistema público de bicicletas compartidas: la experiencia de una ciudad mexicana]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gámez-Pérez]]></surname>
<given-names><![CDATA[Karla]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Arroyo-López]]></surname>
<given-names><![CDATA[Pilar Ester]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gaytán-Iniestra]]></surname>
<given-names><![CDATA[Juan]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Massachusetts Institute of Technology MIT Center for Transportation and Logistics ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>USA</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Instituto Tecnológico y de Estudios Superiores de Monterrey EGADE Business School ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma del Estado de México Escuela de Ingeniería ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2020</year>
</pub-date>
<volume>65</volume>
<numero>3</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0186-10422020000300004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0186-10422020000300004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0186-10422020000300004&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Public bike sharing systems (BSS) comprise fleets of bicycles for lease at a low cost. BSS are gaining popularity as an environmentally friendly mode of transportation; however, their design entails critical decisions. The objective of this study was to design a BSS for a large Mexican city considering the available budget, a specified level of service, the integration of the BSS to the extant public transportation network and the potential environmental benefit of cycling. A bi-objective optimization model that minimizes the total cost of the system and maximizes the reduction of CO2 emissions is formulated and solved to determine the location of bike stations and the size of the bicycle fleet. The analysis of the non-dominated solutions allows the identification of alternative designs that enhance the BSS&#8217; level of service and its contribution to air quality, provided municipal authorities are willing to make tradeoffs and authorize a larger investment. Public bike sharing systems (BSS) comprise fleets of bicycles for lease at a low cost. BSS are gaining popularity as an environmentally friendly mode of transportation; however, their design entails critical decisions. The objective of this study was to design a BSS for a large Mexican city considering the available budget, a specified level of service, the integration of the BSS to the extant public transportation network and the potential environmental benefit of cycling. A bi-objective optimization model that minimizes the total cost of the system and maximizes the reduction of CO2 emissions is formulated and solved to determine the number and location of bike stations and the bicycle fleet size. The analysis of the non-dominated solutions allows identifying alternative designs that enhance the BSS&#8217; level of service and its contribution to air quality, provided municipal authorities are willing to make tradeoffs and authorize a larger investment to the project.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Los sistemas públicos de bicicletas compartidas (BSS,  bike sharing systems ) comprenden una flota de bicicletas para renta a bajo costo. Los BSS están ganando popularidad como un modo de transporte amigable con el ambiente; sin embargo, su diseño involucra decisiones críticas. El objetivo de este estudio fue diseñar un BSS para una ciudad mexicana grande tomando en cuenta el presupuesto disponible, un nivel de servicio específico, la integración del BSS con la red de transporte público existente y el beneficio ambiental potencial de utilizar bicicletas. Un modelo de optimización que minimiza el costo total de implementación del sistema y maximiza la reducción en emisiones de CO2 se formula y resuelve para determinar el número y ubicación de las estaciones de bicicletas y el tamaño de flotilla. El análisis de las soluciones no-dominadas del problema permite la identificación de diseños alternos que mejoran el nivel de servicio del BSS y su contribución a la calidad del aire, siempre que las autoridades estén dispuestas a realizar compensaciones y a autorizar un presupuesto mayor para implementar el sistema.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Public bike sharing systems]]></kwd>
<kwd lng="en"><![CDATA[Bi-criteria optimization]]></kwd>
<kwd lng="en"><![CDATA[Sustainable transportation]]></kwd>
<kwd lng="en"><![CDATA[C61]]></kwd>
<kwd lng="en"><![CDATA[R42]]></kwd>
<kwd lng="en"><![CDATA[M19]]></kwd>
<kwd lng="es"><![CDATA[Sistemas públicos de bicicletas compartidas]]></kwd>
<kwd lng="es"><![CDATA[Optimización bi-criterio]]></kwd>
<kwd lng="es"><![CDATA[Transporte sustentable]]></kwd>
<kwd lng="es"><![CDATA[C61]]></kwd>
<kwd lng="es"><![CDATA[R42]]></kwd>
<kwd lng="es"><![CDATA[M19]]></kwd>
</kwd-group>
</article-meta>
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