<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0186-1042</journal-id>
<journal-title><![CDATA[Contaduría y administración]]></journal-title>
<abbrev-journal-title><![CDATA[Contad. Adm]]></abbrev-journal-title>
<issn>0186-1042</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Contaduría y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0186-10422020000300001</article-id>
<article-id pub-id-type="doi">10.22201/fca.24488410e.2020.2121</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El perfil emprendedor y la intensidad competitiva del mercado como predictores de supervivencia en microempresas mexicanas]]></article-title>
<article-title xml:lang="en"><![CDATA[The entrepreneurial profile and the competitive intensity of the market as predictors of survival in mexican microenterprises]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Segura Mojica]]></surname>
<given-names><![CDATA[Francisco Javier]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Tecnológico Nacional de México Instituto Tecnológico de San Luis Potosí ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2020</year>
</pub-date>
<volume>65</volume>
<numero>3</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0186-10422020000300001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0186-10422020000300001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0186-10422020000300001&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En este trabajo se muestran los resultados de una investigación realizada en 93 microempresas de la zona conurbada de San Luis Potosí-Soledad de Graciano Sánchez, México, con el objetivo de encontrar factores que influyen sobre sus posibilidades de supervivencia a largo plazo. Se utilizó un modelo de regresión logística logit para estimar la forma en que la intensidad competitiva de un sector, la localización geográfica, el perfil del emprendedor, la realización de estudios de mercado y la concentración geográfica de competidores influyen sobre las probabilidades de sobrevivencia o cierre de un negocio. Entre los hallazgos relevantes destacan una mayor importancia relativa de las variables perfil del emprendedor y estudio de mercado.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This paper shows the results of an investigation carried out in 93 micro companies of the conurbation of San Luis Potosí-Soledad de Graciano Sanchez, Mexico, with the objective of finding factors that influence their chances of long-term survival. A logit logistic regression model was used to estimate the way in which the competitive intensity of a sector, the geographical location, the profile of the entrepreneur, the performance of market studies and the geographical concentration of competitors influence the probabilities of business survival. Among the relevant findings, a greater relative importance of the variables profile of the entrepreneur and market study stand out.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Supervivencia de microempresas]]></kwd>
<kwd lng="es"><![CDATA[Perfil emprendedor]]></kwd>
<kwd lng="es"><![CDATA[Intensidad competitiva]]></kwd>
<kwd lng="es"><![CDATA[C35]]></kwd>
<kwd lng="es"><![CDATA[L26]]></kwd>
<kwd lng="es"><![CDATA[M13]]></kwd>
<kwd lng="en"><![CDATA[Micro companies survival]]></kwd>
<kwd lng="en"><![CDATA[Entrepreneurial profile]]></kwd>
<kwd lng="en"><![CDATA[Competitive intensity]]></kwd>
<kwd lng="en"><![CDATA[C35]]></kwd>
<kwd lng="en"><![CDATA[L26]]></kwd>
<kwd lng="en"><![CDATA[M13]]></kwd>
</kwd-group>
</article-meta>
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<surname><![CDATA[Cavusgil]]></surname>
<given-names><![CDATA[S. T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The GMS: A broad conceptualization of global marketing strategy and its effect on firm performance]]></article-title>
<source><![CDATA[Journal of Marketing]]></source>
<year>2002</year>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
