<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0186-1042</journal-id>
<journal-title><![CDATA[Contaduría y administración]]></journal-title>
<abbrev-journal-title><![CDATA[Contad. Adm]]></abbrev-journal-title>
<issn>0186-1042</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Contaduría y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0186-10422018000500011</article-id>
<article-id pub-id-type="doi">10.22201/fca.24488410e.2018.1428</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Impact of gender on the acceptance of electronic word-of-mouth (eWOM) information in Spain]]></article-title>
<article-title xml:lang="es"><![CDATA[Impacto del género en la aceptación de la información electrónica de boca en boca (eWOM) en España]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sánchez Torres]]></surname>
<given-names><![CDATA[Javier A.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Arroyo-Cañada]]></surname>
<given-names><![CDATA[Francisco-Javier]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Solé-Moro]]></surname>
<given-names><![CDATA[Maria-Luisa]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Argila-Irurita]]></surname>
<given-names><![CDATA[Ana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Medellín  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Barcelona  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<volume>63</volume>
<numero>4</numero>
<fpage>0</fpage>
<lpage>0</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0186-10422018000500011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0186-10422018000500011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0186-10422018000500011&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The aim of this paper is to analyze the differences between males and females in the acceptance of eWOM information. For this purpose, the Information Acceptance Model (IACM), which addresses the characteristics that are evaluated in the use and attitude towards the use of information and play a role in the purchase decision-making process, as demonstrated in the literature, has been used as a reference. An empirical model, which is expected to be validated from the information collected through an online questionnaire completed by 271 users of social networking sites in Spain, has been used. A structural equation model (SEM) is introduced to calculate the measurement structure of the variables and the relationships between them. This paper provides useful insights into the understanding of the differences in the behaviour of males and females regarding online eWOM, and therefore could imply differentiated online marketing and reputation management activities.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de este trabajo es analizar las diferencias entre hombres y mujeres en la aceptación de la información eWOM. Para ello se ha utilizado el Modelo de Aceptación de la Información (IACM), que aborda las características que se evalúan en el uso y actitud hacia el uso de la información y que desempeñan un papel en el proceso de toma de decisiones de compra, como se evidenció en la revisión de la literatura realizada. Se ha utilizado un modelo empírico, que se espera sea validado a partir de la información recogida a través de un cuestionario en línea completado por 271 usuarios de redes sociales en España. Se introduce un modelo de ecuaciones estructurales (SEM) para calcular la estructura de medición de las variables y las relaciones entre ellas. Este documento proporciona información útil sobre la comprensión de las diferencias en el comportamiento de los hombres y las mujeres en relación con eWOM en línea, por lo tanto, podría implicar diferenciado de marketing en línea y las actividades de gestión de la reputación.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[eWOM]]></kwd>
<kwd lng="en"><![CDATA[Purchase decision]]></kwd>
<kwd lng="en"><![CDATA[Gender]]></kwd>
<kwd lng="en"><![CDATA[Information acceptance]]></kwd>
<kwd lng="en"><![CDATA[Social Networking Sites]]></kwd>
<kwd lng="es"><![CDATA[EWOM]]></kwd>
<kwd lng="es"><![CDATA[decisión de compra]]></kwd>
<kwd lng="es"><![CDATA[género]]></kwd>
<kwd lng="es"><![CDATA[aceptación de la información]]></kwd>
<kwd lng="es"><![CDATA[redes sociales]]></kwd>
</kwd-group>
</article-meta>
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