<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0185-2760</journal-id>
<journal-title><![CDATA[Revista de la educación superior]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. educ. sup]]></abbrev-journal-title>
<issn>0185-2760</issn>
<publisher>
<publisher-name><![CDATA[Asociación Nacional de Universidades e Instituciones de Educación Superior de la República Mexicana A.C.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0185-27602016000200079</article-id>
<article-id pub-id-type="doi">10.1016/j.resu.2016.02.005</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Calidad y satisfacción: el caso de la Universidad de Jaén]]></article-title>
<article-title xml:lang="en"><![CDATA[Quality and satisfaction: The case of the University of Jaén]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Alonso Dos Santos]]></surname>
<given-names><![CDATA[Manuel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="A01">
<institution><![CDATA[,Universidad Católica de la Santísima Concepción Facultad de Ciencias Económicas y Administración Departamento de Administración]]></institution>
<addr-line><![CDATA[Concepción ]]></addr-line>
<country>Chile</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2016</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2016</year>
</pub-date>
<volume>45</volume>
<numero>178</numero>
<fpage>79</fpage>
<lpage>95</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0185-27602016000200079&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0185-27602016000200079&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0185-27602016000200079&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[El objetivo de esta investigación es examinar los antecedentes de la intención de recomendar el servicio recibido en un contexto universitario. La motivación del estudio responde a la necesidad de indagar sobre el efecto que el rendimiento académico y la calidad de la universidad pueda tener sobre la satisfacción y la intención de recomendación. Se realizó un muestreo aleatorio estratificado y se emplearon mínimos cuadrados parciales para contrastar las hipótesis y evaluar el modelo de medida.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[The aim of this study is to examine the factors contributing to the intention to recommend in a university context. The study responds to the need to investigate the effect that academic performance and the tangible quality of a university have on student satisfaction levels and their intention to recommend their institution to others. Following a process of stratified random sampling, partial least squares were used to test the hypotheses and assess the measurement model.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Instalaciones educativas]]></kwd>
<kwd lng="es"><![CDATA[Marketing]]></kwd>
<kwd lng="es"><![CDATA[Actitudes]]></kwd>
<kwd lng="es"><![CDATA[Satisfacción]]></kwd>
<kwd lng="en"><![CDATA[Educational facilities]]></kwd>
<kwd lng="en"><![CDATA[Marketing]]></kwd>
<kwd lng="en"><![CDATA[Attitudes]]></kwd>
<kwd lng="en"><![CDATA[Satisfaction]]></kwd>
</kwd-group>
</article-meta>
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