<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0185-2698</journal-id>
<journal-title><![CDATA[Perfiles educativos]]></journal-title>
<abbrev-journal-title><![CDATA[Perfiles educativos]]></abbrev-journal-title>
<issn>0185-2698</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Instituto de Investigaciones sobre la Universidad y la Educación]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0185-26982019000400021</article-id>
<article-id pub-id-type="doi">10.22201/iisue.24486167e.2019.166.59211</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Escritura multimodal y multimedial. Un estudio acerca de las representaciones sociales de estudiantes universitarios de carreras de la salud en Chile]]></article-title>
<article-title xml:lang="en"><![CDATA[Multimodal and multimedial writing. A study of the social representations of university students in health studies in Chile]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vásquez-Rocca]]></surname>
<given-names><![CDATA[Liliana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Varas]]></surname>
<given-names><![CDATA[Magaly]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Andrés Bello Departamento de Humanidades ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Chile</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Andrés Bello Departamento de Humanidades ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Chile</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<volume>41</volume>
<numero>166</numero>
<fpage>21</fpage>
<lpage>39</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0185-26982019000400021&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0185-26982019000400021&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0185-26982019000400021&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen A diferencia de los jóvenes universitarios de hace 25 años, en la actualidad éstos se enfrentan a dispositivos, contenidos y tecnologías que los desafían a estar en constante actualización. Este escenario les otorga posibilidades, en cuanto a medios y modos, para construir significados. En la universidad, los estudiantes realizan trabajos académicos que requieren tanto de una competencia multimodal como de una multimedial. Este artículo describe las representaciones sociales de la escritura multimodal y multimedial que manifiestan estudiantes chilenos del área de la salud en el nuevo contexto tecnológico. Se aplicó una encuesta a una muestra de 255 estudiantes del área de la salud. Los hallazgos indican que las representaciones sociales sobre la escritura multimodal y multimedial son restringidas, es decir, consideran la escritura esencialmente anclada al modo verbal y tienen escasa conciencia acerca del valor de elementos multimodales y multimediales en sus textos escritos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Unlike university students 25 years ago, today&#8217;s students are faced with devices, contents, and technologies which challenge them to constantly update their competencies. This scenario gives them opportunities, in relation to media and modes, to construct meaning. In college, students engage in academic work which requires both multimodal and multimedial competency. This article describes the social representations of multimodal and multimedial writing which Chilean students in health-related fields display in the new technological context. We applied a survey to a sample of 255 students in health studies. The findings indicate that social representations on multimodal and multimedial writing are restricted, in other words they see writing as essentially anchored to the verbal mode and have limited awareness of the value of multimodal and multimedial elements in their written texts.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Escritura universitaria]]></kwd>
<kwd lng="es"><![CDATA[Revolución digital]]></kwd>
<kwd lng="es"><![CDATA[Competencia multimodal]]></kwd>
<kwd lng="es"><![CDATA[Competencia multimedial]]></kwd>
<kwd lng="es"><![CDATA[Representaciones sociales]]></kwd>
<kwd lng="en"><![CDATA[University writing]]></kwd>
<kwd lng="en"><![CDATA[Digital revolution]]></kwd>
<kwd lng="en"><![CDATA[Multimodal competency]]></kwd>
<kwd lng="en"><![CDATA[Multimedial competency]]></kwd>
<kwd lng="en"><![CDATA[Social representations]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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