<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0185-1918</journal-id>
<journal-title><![CDATA[Revista mexicana de ciencias políticas y sociales]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. mex. cienc. polít. soc]]></abbrev-journal-title>
<issn>0185-1918</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Ciencias Políticas y Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0185-19182008000100033</article-id>
<article-id pub-id-type="doi">10.22201/fcpys.2448492xe.2008.202.42598</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Debates presidenciales y democracia en México. Desempeño de los candidatos en los debates presidenciales de 2006]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Echeverría Victoria]]></surname>
<given-names><![CDATA[Martín]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad del Mayab Centro de Investigación en Comunicación Anáhuac Mayab (cicam) ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2008</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2008</year>
</pub-date>
<volume>50</volume>
<numero>202</numero>
<fpage>33</fpage>
<lpage>49</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0185-19182008000100033&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0185-19182008000100033&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0185-19182008000100033&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En este trabajo se discute el valor del formato del debate presidencial desde el punto de vista democrático y se analizan los problemas que éste adquiere al ser mediatizado en aspectos tales como espectacularización, personalización, fragmentación, simplicidad etc., así como las ventajas que también supone dicha mediatización. En una segunda sección, el autor expone los resultados de un análisis de contenido aplicado a los dos debates presidenciales que se efectuaron en la elección mexicana de 2006, explicando la metodología utilizada y los hallazgos que de ella se desprenden.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This essay deals with the value of the format of the presidential debates and is analyzed from the democratic viewpoint and the problems it acquires when it is mediatized in aspects such as showmanship, personification, fragmentation, simplicity, etc., as well as the advantages that said mediatization provides. In a second section, the author exposes the results of an analysis of the content applied to the two presidential debates that took place in the Mexican election of 2006, explaining the methodology applied and the findings that resulted from this.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[debates]]></kwd>
<kwd lng="es"><![CDATA[análisis de contenido]]></kwd>
<kwd lng="es"><![CDATA[democracia]]></kwd>
<kwd lng="es"><![CDATA[elecciones]]></kwd>
<kwd lng="es"><![CDATA[voto racional]]></kwd>
</kwd-group>
</article-meta>
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