<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0185-1616</journal-id>
<journal-title><![CDATA[Estudios políticos (México)]]></journal-title>
<abbrev-journal-title><![CDATA[Estud. polít. (Méx.)]]></abbrev-journal-title>
<issn>0185-1616</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Ciencias Políticas y Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0185-16162020000200127</article-id>
<article-id pub-id-type="doi">10.22201/fcpys.24484903e.2020.50.75725</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[AMLO: simbología religiosa y efectos cognoscitivos de un discurso electoral]]></article-title>
<article-title xml:lang="en"><![CDATA[AMLO: religious symbology and cognitive effects of an electoral discourse]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Arriaga Martínez]]></surname>
<given-names><![CDATA[Rafael]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Baja California Instituto de Investigaciones Sociales ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2020</year>
</pub-date>
<numero>50</numero>
<fpage>127</fpage>
<lpage>156</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0185-16162020000200127&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0185-16162020000200127&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0185-16162020000200127&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En el presente artículo, el autor estudia el proceso electoral de 2018 que concluyó con la victoria de Andrés Manuel López Obrador (AMLO). A partir de los postulados de la teoría de la racionalidad de Max Weber y Raymond Boudon y una lectura socio-cognoscitiva del mismo acontecimiento, analiza el discurso de campaña del entonces candidato, asumiendo como un hecho que la racionalidad de su estrategia electoral se encuentra objetivada en la alianza electoral con el Partido Encuentro Social, y en comportamientos que provocan efectos cognoscitivos de carácter religioso entre los votantes.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract In this article the author studies the 2018 electoral process that concluded with the victory of Andrés Manuel López Obrador (AMLO). From the postulates of the theory of rationality of Max Weber and Raymond Boudon and a socio-cognitive reading of the same event; analyses the then-candidate&#8217;s campaign discourse, assuming as a fact that the rationality of his electoral strategy is objective in the electoral alliance with the Social Meeting Party, and in behaviors that cause cognitive effects of religious character among voters]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Andrés Manuel López Obrador]]></kwd>
<kwd lng="es"><![CDATA[Max Weber]]></kwd>
<kwd lng="es"><![CDATA[Raymond Boudon]]></kwd>
<kwd lng="es"><![CDATA[México]]></kwd>
<kwd lng="es"><![CDATA[racionalidad]]></kwd>
<kwd lng="en"><![CDATA[Andrés Manuel López Obrador]]></kwd>
<kwd lng="en"><![CDATA[Max Weber]]></kwd>
<kwd lng="en"><![CDATA[Raymond Boudon]]></kwd>
<kwd lng="en"><![CDATA[Mexico]]></kwd>
<kwd lng="en"><![CDATA[rationality]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Abundis]]></surname>
<given-names><![CDATA[Francisco]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[¿Quiénes eligieron a AMLO como presidente?]]></article-title>
<source><![CDATA[Milenio]]></source>
<year>2018</year>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ávila]]></surname>
<given-names><![CDATA[Eduardo]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La meta de la política es lograr amor y CRISTO es amor: AMLO en el PES]]></article-title>
<source><![CDATA[La Polilla]]></source>
<year>2018</year>
<publisher-loc><![CDATA[Tlaxcala ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="">
<collab>BBC News Mundo</collab>
<source><![CDATA[Quiénes son los votantes que le están dando la ventaja López Obrador en las encuestas]]></source>
<year>2018</year>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Boudon]]></surname>
<given-names><![CDATA[Raymond]]></given-names>
</name>
</person-group>
<source><![CDATA[La Rationalié]]></source>
<year>2011</year>
<publisher-loc><![CDATA[Paris ]]></publisher-loc>
<publisher-name><![CDATA[PUF]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Boudon]]></surname>
<given-names><![CDATA[Raymond]]></given-names>
</name>
</person-group>
<source><![CDATA[Raison, Bonnes Raisons]]></source>
<year>2003</year>
<publisher-loc><![CDATA[Paris ]]></publisher-loc>
<publisher-name><![CDATA[PUF]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Boudon]]></surname>
<given-names><![CDATA[Raymond]]></given-names>
</name>
</person-group>
<source><![CDATA[Pourquoi les Intellectuels N&#8217;aiment pas le Libéralisme]]></source>
<year>2004</year>
<publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[Editions Odile Jacob]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Boudon]]></surname>
<given-names><![CDATA[Raymond]]></given-names>
</name>
</person-group>
<source><![CDATA[Études sur les Sociologues Classiques, II]]></source>
<year>2000</year>
<publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[Editions PUF]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Castillo Torres]]></surname>
<given-names><![CDATA[Jorge]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Solalinde]]></article-title>
<source><![CDATA[Milenio]]></source>
<year>2018</year>
<page-range>8</page-range></nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<collab>Consulta Mitofsky</collab>
<source><![CDATA[México: después de las elecciones 2018]]></source>
<year>2018</year>
<publisher-name><![CDATA[Encuesta Nacional en Vivienda]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="">
<collab>Consulta Mitofsky</collab>
<source><![CDATA[México: encuesta de salida. Cuatro elecciones presidenciales, 2000-2018]]></source>
<year>2018</year>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dresser]]></surname>
<given-names><![CDATA[Denise]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A vigilarte]]></article-title>
<source><![CDATA[Reforma]]></source>
<year>2018</year>
<page-range>9</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Durkheim]]></surname>
<given-names><![CDATA[Emile]]></given-names>
</name>
</person-group>
<source><![CDATA[Les Formes Élémentaires de la Vie Religieuse]]></source>
<year>1998</year>
<edition>cuarta</edition>
<publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[PUF Quadrige]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Estampilla de Jesús me protegió en el debate: AMLO]]></article-title>
<source><![CDATA[El Economista]]></source>
<year>2018</year>
<page-range>33</page-range></nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Aíslan a Noroña tras pelea con Muñoz Ledo]]></article-title>
<source><![CDATA[El Financiero]]></source>
<year>2018</year>
<page-range>51</page-range></nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Si te quieren chantajear, Andrés, exprópialos]]></article-title>
<source><![CDATA[El Universal]]></source>
<year>2018</year>
<page-range>A6</page-range><publisher-name><![CDATA[El Universal]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Empresarios, una minoría rapaz, dice AMLO]]></article-title>
<source><![CDATA[El Universal]]></source>
<year>2018</year>
<page-range>A4</page-range></nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Apoyo abrumador a AMLO; los más pobres le dieron el triunfo]]></article-title>
<source><![CDATA[Encuesta BGC/Excélsior]]></source>
<year>2018</year>
<page-range>4</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Flamini]]></surname>
<given-names><![CDATA[Roland]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Peter and Ceasar: Is Pope Francis Shifting the Vatican&#8217;s Worlview?]]></article-title>
<source><![CDATA[World Affairs]]></source>
<year>2014</year>
<volume>177</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>25-33</page-range></nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Furet]]></surname>
<given-names><![CDATA[François]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La pasión revolucionaria en el siglo XX. Ensayo sobre el ocaso del comunismo]]></article-title>
<source><![CDATA[Revista Vuelta]]></source>
<year>1994</year>
<numero>216</numero>
<issue>216</issue>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="">
<collab>Gabinete de Comunicación Estratégica</collab>
<source><![CDATA[Ciudades más habitables de México]]></source>
<year>2018</year>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Girard]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[La Violence et le Sacré]]></source>
<year>2010</year>
<publisher-loc><![CDATA[Paris ]]></publisher-loc>
<publisher-name><![CDATA[Librairie Artheme Fayard/ Pluriel]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hernández]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Zúñiga]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Castellanos de la Torre]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[Encuesta Nacional sobre Creencias y Prácticas Religiosas en México]]></source>
<year>2016</year>
<publisher-name><![CDATA[Rifrem]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="">
<collab>INEGI</collab>
<source><![CDATA[Encuesta Nacional sobre Discriminación. Principales Resultados]]></source>
<year>2017</year>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jung]]></surname>
<given-names><![CDATA[Carl]]></given-names>
</name>
</person-group>
<source><![CDATA[Essai D&#8217;exploration de L&#8217;inconscient]]></source>
<year>1988</year>
<publisher-loc><![CDATA[Paris ]]></publisher-loc>
<publisher-name><![CDATA[Editions Folio Essais]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Instalan altar afuera de casa de transición de AMLO]]></article-title>
<source><![CDATA[La Jornada]]></source>
<year>2018</year>
<page-range>18</page-range></nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Maffesoli]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Sarkologies. Pourquoi tant de Haine(s)?]]></source>
<year>2011</year>
<publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[EditionsAlbin Michel]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Candidato de MORENA gana alcaldía pese a estar preso]]></article-title>
<source><![CDATA[Milenio]]></source>
<year>2018</year>
<page-range>6</page-range></nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Nietzsche]]></surname>
<given-names><![CDATA[Fréderic]]></given-names>
</name>
</person-group>
<source><![CDATA[La Généalogie de la Morale]]></source>
<year>1971</year>
<publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[Editions Gallimard]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<collab>Parametría</collab>
<article-title xml:lang=""><![CDATA[El optimismo lopezobradorista]]></article-title>
<source><![CDATA[Milenio]]></source>
<year>2018</year>
<page-range>12</page-range></nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="">
<collab>Parametría</collab>
<source><![CDATA[Investigación estratégica. Análisis de Opinión y Mercado: &#8220;México Guadalupano&#8221;]]></source>
<year>2016</year>
</nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pullella]]></surname>
<given-names><![CDATA[Philip]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Helping the Poor is a &#8216;Passport to Paradise, Pope Says&#8217;]]></article-title>
<source><![CDATA[Reuters]]></source>
<year>2017</year>
</nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Spengler]]></surname>
<given-names><![CDATA[Oswald]]></given-names>
</name>
</person-group>
<source><![CDATA[Le Déclin de l&#8217;Occident]]></source>
<year>1976</year>
<publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[Editions Gallimard]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Simmel]]></surname>
<given-names><![CDATA[Georg]]></given-names>
</name>
</person-group>
<source><![CDATA[La religion]]></source>
<year>1998</year>
<publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[Editions Circé]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Simmel]]></surname>
<given-names><![CDATA[Georg]]></given-names>
</name>
</person-group>
<source><![CDATA[Les Pauvres]]></source>
<year>2002</year>
<publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[Presse Universitaire de France]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schopenhauer]]></surname>
<given-names><![CDATA[Arthur]]></given-names>
</name>
<name>
<surname><![CDATA[Payne]]></surname>
<given-names><![CDATA[E. F. J.]]></given-names>
</name>
</person-group>
<source><![CDATA[On the Basis of the Morality]]></source>
<year>1995</year>
<publisher-loc><![CDATA[Providence ]]></publisher-loc>
<publisher-name><![CDATA[Berghahn Books]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Tétreau]]></surname>
<given-names><![CDATA[Edouard]]></given-names>
</name>
</person-group>
<source><![CDATA[Au-delà du Mur de L&#8217;argent]]></source>
<year>2015</year>
<publisher-name><![CDATA[Editions Stock]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Weber]]></surname>
<given-names><![CDATA[Max]]></given-names>
</name>
</person-group>
<source><![CDATA[Economie et Société]]></source>
<year>1995</year>
<volume>I</volume>
<publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[Plon]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B38">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Weber]]></surname>
<given-names><![CDATA[Max]]></given-names>
</name>
</person-group>
<source><![CDATA[Economie et Société]]></source>
<year>1995</year>
<volume>II</volume>
<publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[Plon]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B39">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Weber]]></surname>
<given-names><![CDATA[Max]]></given-names>
</name>
</person-group>
<source><![CDATA[Le Savant et le Politique]]></source>
<year>1959</year>
<publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[Editions Plon]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B40">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Weber]]></surname>
<given-names><![CDATA[Max]]></given-names>
</name>
</person-group>
<source><![CDATA[Confucionisme et Taoisme]]></source>
<year>2000</year>
<publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[Bibliothèque des Sciendes Humaines, Editions Gallimard]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B41">
<nlm-citation citation-type="">
<collab>The World Bank</collab>
<source><![CDATA[Poverty &amp; Equity Data Portal]]></source>
<year>2018</year>
</nlm-citation>
</ref>
<ref id="B42">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zavala]]></surname>
<given-names><![CDATA[Misael]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[No hago milagros, pero sólo yo acabaré con corrupción]]></article-title>
<source><![CDATA[El Universal]]></source>
<year>2018</year>
<page-range>A8</page-range></nlm-citation>
</ref>
<ref id="B43">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zuckermann]]></surname>
<given-names><![CDATA[Leo]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Mexicanidad, religión y la Virgen de Guadalupe]]></article-title>
<source><![CDATA[Excélsior]]></source>
<year>2015</year>
<page-range>2</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
