<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0185-1276</journal-id>
<journal-title><![CDATA[Anales del Instituto de Investigaciones Estéticas]]></journal-title>
<abbrev-journal-title><![CDATA[An. Inst. Investig. Estét]]></abbrev-journal-title>
<issn>0185-1276</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Instituto de Investigaciones Estéticas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0185-12762022000100081</article-id>
<article-id pub-id-type="doi">10.22201/iie.18703062e.2022.120.2786</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La Exposición Internacional de Carteles de 1934 en la Ciudad de México y el desarrollo de un "estilo nacional"]]></article-title>
<article-title xml:lang="en"><![CDATA[The International Posters Exhibition in Mexico City, 1934 and the Development of a "National Style"]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Luca]]></surname>
<given-names><![CDATA[Marco De]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Politécnico Nacional Centro de Investigación y de Estudios Avanzados Departamento de Investigaciones Educativas]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2022</year>
</pub-date>
<volume>44</volume>
<numero>120</numero>
<fpage>81</fpage>
<lpage>117</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0185-12762022000100081&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0185-12762022000100081&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0185-12762022000100081&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo se centra en la Exposición Internacional de Carteles de 1934, presentada en la Ciudad de México y en otras urbes del país. Desde la perspectiva de la historia conectada, se argumenta que dicha exposición dio cuenta de la inserción de México en el campo de las artes gráficas con fines didácticos y de propaganda, al tiempo que desembocó en la incorporación de nuevos estilos, técnicas y contenidos en la cartelería mexicana que eventualmente tendrían repercusión en la Liga de Escritores y Artistas Revolucionarios y luego en el Taller de Gráfica Popular. Al prestar atención a las transmisiones iconográficas, estilísticas y de contenido de los carteles soviéticos e italianos a la iconografía mexicana, se muestra cómo se incorporaron las vanguardias extranjeras en el proceso de definición de un estilo "nacional".]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article focuses on the 1934 International Poster Exhibition that took place in Mexico City and other cities in the country. From the perspective of entangled history, it is argued that this exhibition gave an account of Mexico's integration in graphic arts for didactic and propaganda purposes, while leading to the mainstreaming of new styles, techniques, and contents in Mexican posters that would eventually have repercussions in artistical collectives such as the Liga de Escritores y Artistas Revolucionarios and then the Taller de Gráfica Popular. Paying attention to iconographic, stylistic, and content transmissions of Soviet and Italian posters to Mexican iconography, it shows how the foreign avant-gardes were incorporated in the Mexican visual culture, in the process of defining a "national" style.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Exposición]]></kwd>
<kwd lng="es"><![CDATA[cartel]]></kwd>
<kwd lng="es"><![CDATA[Fernández Ledesma]]></kwd>
<kwd lng="es"><![CDATA[historia conectada]]></kwd>
<kwd lng="es"><![CDATA[México]]></kwd>
<kwd lng="en"><![CDATA[Exhibition]]></kwd>
<kwd lng="en"><![CDATA[poster]]></kwd>
<kwd lng="en"><![CDATA[Fernández Ledesma]]></kwd>
<kwd lng="en"><![CDATA[entangled history]]></kwd>
<kwd lng="en"><![CDATA[Mexico]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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