0041-8633 0041-8633 S0041-86332021000300008 10.22201/iij.24484873e.2021.162.17073 Mexico 00 12 2021 00 12 2021 54 162

1982 2020 4 2 2 1982 7 2010 2013 Business School University of Navarra 2018 2020 2000 2021 9 1 1 2020 2020 2010 2008 2015 13 26 26 117-60 2005 545-69 2009 2019 2019 2008 1997 2020 2015 2001 2019 21 1-12 1991 39 1 1 2019 67 2015 1 2007 2020 19 39 39 311-29 2015 2012 26 26 319-39 1993 1 1996 1 3