<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2683-1465</journal-id>
<journal-title><![CDATA[Ciencias administrativas teoría y praxis]]></journal-title>
<abbrev-journal-title><![CDATA[Cienc. adm. teor. prax.]]></abbrev-journal-title>
<issn>2683-1465</issn>
<publisher>
<publisher-name><![CDATA[Academia de Ciencias Administrativas A.C.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2683-14652025000200187</article-id>
<article-id pub-id-type="doi">10.46443/catyp.v21i2.485</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Emprendimiento y transformación digital en las organizaciones del sector artesanal textil mexicano]]></article-title>
<article-title xml:lang="en"><![CDATA[Entrepreneurship and digital transformation in artisanal organizations in the Mexican textile sector]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vázquez-Jaramillo]]></surname>
<given-names><![CDATA[María del Rosario]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional Autónoma de México Facultad de Contaduría y Administración ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2025</year>
</pub-date>
<volume>21</volume>
<numero>spe2</numero>
<fpage>187</fpage>
<lpage>205</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2683-14652025000200187&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2683-14652025000200187&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2683-14652025000200187&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La investigación tiene como propósito el reconocer los desafíos que las organizaciones del sector artesanal textil mexicano han afrontado en su proceso de emprendimiento digital, proporcionando una mayor comprensión de las barreras que surgen al adoptar nuevas tecnologías y estrategias digitales en un entorno de competencia global. El diseño metodológico de la investigación se compone de un estudio etnográfico digital aplicado a seis casos de organizaciones del sector artesanal textil mexicano por un periodo de año y medio, así como de entrevistas a profundidad. Se integró un análisis de contenido a través del software Atlas.ti. Los resultados revelan una serie de obstáculos y problemáticas que enfrentan estas organizaciones, tales como la falta de infraestructura y la escasez conocimiento especializado. Sin embargo, también se identificaron oportunidades significativas, como el acceso gratuito a ciertas plataformas digitales y el desarrollo de habilidades en entornos digitales. En este sentido, la investigación contribuye a ampliar el conocimiento sobre el sector artesanal en el contexto de creciente integración digital.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The purpose of the research is to recognize the challenges that organizations in the Mexican textile artisan sector have faced in their digital entrepreneurship process, providing a greater understanding of the barriers that arise when adopting new technologies and digital strategies in an environment of global competition. Methodological design consists of a digital ethnographic study applied to six cases of organizations in the Mexican textile artisan sector for a period of a year and a half, as well as in-depth interviews. A content analysis was integrated through Atlas.ti software. The results disclose a series of obstacles and problematics faced by these organizations, such as lack of infrastructure or shortage of specialized knowledge. However, significant opportunities are also identified, such as free access to certain digital platforms and the development of skills in digital environments. In this sense, the research contributes to expanding knowledge about the craft sector in the context of growing digital integration.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Sector artesanal]]></kwd>
<kwd lng="es"><![CDATA[Digitalización]]></kwd>
<kwd lng="es"><![CDATA[Emprendimiento digital]]></kwd>
<kwd lng="es"><![CDATA[Plataformas tecnológicas]]></kwd>
<kwd lng="es"><![CDATA[Artesanía textil]]></kwd>
<kwd lng="en"><![CDATA[Handicrafts sector]]></kwd>
<kwd lng="en"><![CDATA[Digitalization]]></kwd>
<kwd lng="en"><![CDATA[Digital economy]]></kwd>
<kwd lng="en"><![CDATA[Technological platforms]]></kwd>
<kwd lng="en"><![CDATA[Handmade textile production]]></kwd>
</kwd-group>
</article-meta>
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