<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-4911</journal-id>
<journal-title><![CDATA[Revista mexicana de opinión pública]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. mex. opinión pública]]></abbrev-journal-title>
<issn>2448-4911</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Ciencias Políticas y Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-49112025000100117</article-id>
<article-id pub-id-type="doi">10.22201/fcpys.24484911e.2025.38.89602</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Actuales dilemas de la Comunicación Política. Comunicación disruptiva, cultura cívica y populismo]]></article-title>
<article-title xml:lang="en"><![CDATA[Current Dilemmas of Political Communication. Disruptive Communication, Civic Culture and Populism]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodríguez Arechavaleta]]></surname>
<given-names><![CDATA[Carlos M.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Iberoamericana Departamento de Comunicación ]]></institution>
<addr-line><![CDATA[ Ciudad de México]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<numero>38</numero>
<fpage>117</fpage>
<lpage>133</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-49112025000100117&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-49112025000100117&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-49112025000100117&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La reciente literatura sobre Comunicación Política enfatiza en la digitalización de todos los aspectos de la infraestructura social, institucional y técnica de la comunicación pública, así como la deslegitimación de los antiguos flujos autorizados de información que conformaban las agendas públicas, la desprofesionalización del periodismo y la confrontación de las instituciones democráticas por los intereses comerciales, los grupos populistas y las intervenciones disruptivas externas. El artículo desarrolla argumentos sobre estas problemáticas y propone una ilustración de la transformación del objeto de estudio de la Comunicación Política, la subversión de su racionalidad normativa e interpretativa, la complejidad generada por la digitalización y las redes sociales, así como los retos culturales e institucionales para las democracias liberales. Un objetivo importante es subrayar como el nuevo sistema de medios híbridos, especialmente, la infraestructura digital, produce una esfera pública disonante caracterizada por la implosión de voces contestarias y la desconexión social, y en esta emergente pluralidad de espacios híbridos -interpersonales y en redes sociales-, se producen las expresiones de una nueva cultura cívica perfomativa, caracterizada por la visualidad, la fugacidad, el intimismo, el carácter lúdico, la sátira y la afectividad. El potencial disruptivo de estas nuevas condiciones tecnológicas y culturales favorece la emergencia de nuevos cleavages y líneas de conflictos que acentúan el déficits de representación de los partidos políticos tradicionales y los exitosos liderazgos y partidos populistas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Recent literature on Political Communication emphasizes the digitalization of all aspects of the social, institutional and technical infrastructure of public communication, as well as the delegitimization of the old authorized flows of information that shaped public agendas, the deprofessionalization of journalism and the confrontation of democratic institutions by commercial interests, populist groups and disruptive external interventions. The article develops arguments on these issues and aims to illustrate the transformation of the object of study of Political Communication, the subversion of its normative and interpretive rationality, the complexity generated by digitalization and social networks and the cultural and institutional challenges for liberal democracies. An important aim is to highlight how the new hybrid media system, especially the digital infrastructure, produces a dissonant public sphere characterized by the implosion of dissenting voices and social disconnection, and in this emerging plurality of hybrid spaces -interpersonal and on social networks-, the expressions of a new performative civic culture are produced, characterized by visuality, transience, intimacy, playfulness, satire and affectivity. The disruptive potential of these new technological and cultural conditions favors the emergence of new cleavages and lines of conflict that accentuate the representation deficits of traditional political parties and successful populist leaderships and parties.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Comunicación política]]></kwd>
<kwd lng="es"><![CDATA[comunicación disruptiva]]></kwd>
<kwd lng="es"><![CDATA[esfera pública]]></kwd>
<kwd lng="es"><![CDATA[agenda pública política]]></kwd>
<kwd lng="es"><![CDATA[cultura cívica]]></kwd>
<kwd lng="es"><![CDATA[populismo]]></kwd>
<kwd lng="en"><![CDATA[Political communication]]></kwd>
<kwd lng="en"><![CDATA[disruptive communication]]></kwd>
<kwd lng="en"><![CDATA[public sphere]]></kwd>
<kwd lng="en"><![CDATA[public political agenda]]></kwd>
<kwd lng="en"><![CDATA[civic culture]]></kwd>
<kwd lng="en"><![CDATA[populism]]></kwd>
</kwd-group>
</article-meta>
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