<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-4911</journal-id>
<journal-title><![CDATA[Revista mexicana de opinión pública]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. mex. opinión pública]]></abbrev-journal-title>
<issn>2448-4911</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Ciencias Políticas y Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-49112013000100071</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Las encuestas y las elecciones de 2012: algunas reflexiones críticas]]></article-title>
<article-title xml:lang="en"><![CDATA[Polls and elections in 2012: some critical reflexions]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Kuschick Ramos]]></surname>
<given-names><![CDATA[Murilo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma Metropolitana Departamento de Sociología ]]></institution>
<addr-line><![CDATA[Azcapotzalco Ciudad de México]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2013</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2013</year>
</pub-date>
<numero>14</numero>
<fpage>71</fpage>
<lpage>92</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-49112013000100071&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-49112013000100071&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-49112013000100071&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El presente artículo trata de las encuestas de opinión realizadas en torno a la elección presidencial del 2012 que fueron publicadas en medios de información. Uno de los propósitos del trabajo es analizar la cantidad de sondeos publicados, la periodicidad de los mismos (como es el caso del periódico Milenio, que publicaba diariamente los resultados de una encuesta), y el efecto de bandwagon (carro ganador) que los medios caracterizaron como una horse race (la ventaja de un posible ganador sobre los demás contendientes). Sin embargo, todo esto no significó una mejoría en la precisión de la herramienta: se puede afirmar que las encuestas de opinión de 2012 fueron incorporadas a los medios de comunicación como parte del espectáculo mediático, con limitaciones en el cálculo de la muestra y las modalidades de selección de los entrevistados, lo que posibilitó errores en la aplicación de las encuestas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article about the opinion surveys designed and published in the mass media during the 2012 presidential election in Mexico. One of the purpose of this paper is to analyze the number of published survey results, their periodicity (as in the case of Milenio, daily which published survey results everyday) and the bandwagon effect, characterized by media coverage as a horse race. Nonetheless, this did not imply an improvement in the surveys&#8217; accuracy. It may be stated that opinion surveys during the election were integrated into the mass media as part of a public performance, with limitations in sample calculations and the selection of survey respondents, which led to mistakes when the surveys were applied.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Encuestas de opinión]]></kwd>
<kwd lng="es"><![CDATA[elección del 2012]]></kwd>
<kwd lng="es"><![CDATA[muestras]]></kwd>
<kwd lng="en"><![CDATA[Survey opinions]]></kwd>
<kwd lng="en"><![CDATA[2012 presidential election]]></kwd>
<kwd lng="en"><![CDATA[sample]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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</article>
