<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-5308</journal-id>
<journal-title><![CDATA[México y la cuenca del pacífico]]></journal-title>
<abbrev-journal-title><![CDATA[Méx.cuenca pac]]></abbrev-journal-title>
<issn>2007-5308</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro Universitario de Ciencias Sociales y Humanidades, Departamento de Estudios del Pacífico]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-53082019000200049</article-id>
<article-id pub-id-type="doi">10.32870/mycp.v8i23.585</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La diplomacia panda y el caso de México]]></article-title>
<article-title xml:lang="en"><![CDATA[Panda Diplomacy and the case of Mexico]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cerda Dueñas]]></surname>
<given-names><![CDATA[Carlos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Tecnológico de Monterrey  ]]></institution>
<addr-line><![CDATA[Zapopan Jalisco]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2019</year>
</pub-date>
<volume>8</volume>
<numero>23</numero>
<fpage>49</fpage>
<lpage>66</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-53082019000200049&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-53082019000200049&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-53082019000200049&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En este artículo se analiza la figura de la diplomacia pública denominada &#8220;diplomacia panda&#8221; que es exclusiva de China y cómo ha servido a este país este vehículo del llamado poder blando. Empleando el método de análisis de datos, se examinan cuestiones teóricas respecto de la diplomacia pública; se revisa la diplomacia panda como vertiente de la diplomacia pública china y su utilización en la época contemporánea y, finalmente, se analiza el ejercicio de la diplomacia panda en el caso de México, concluyendo que se aplicó bajo el supuesto de que este país serviría de punta de lanza para el reconocimiento de otros países de la región, lo que necesariamente no ocurrió, y que la actual administración china ha retomado esta herramienta para lograr el acercamiento y eventuales concesiones de parte de los países interesados en obtener y ostentar pandas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article analyzes the tool of public diplomacy called &#8220;panda diplomacy&#8221;, exclusive of China and how this piece of what is called soft power has served to this country. Using the method of data analysis, examines theoretical issues regarding public diplomacy; reviews panda diplomacy as an aspect of Chinese public diplomacy and its current use and, finally, analyzes the case of diplomacy panda with respect to Mexico. It concludes that this country would be of spearhead for recognition of other countries in the region, which necessarily did not take place. Another conclusion is that Chinese administration has resumed this tool to achieve rapprochement and to get possible concessions from countries interested in having pandas.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[diplomacia pública]]></kwd>
<kwd lng="es"><![CDATA[diplomacia panda]]></kwd>
<kwd lng="es"><![CDATA[poder blando]]></kwd>
<kwd lng="es"><![CDATA[China]]></kwd>
<kwd lng="es"><![CDATA[México]]></kwd>
<kwd lng="en"><![CDATA[public diplomacy]]></kwd>
<kwd lng="en"><![CDATA[panda diplomacy]]></kwd>
<kwd lng="en"><![CDATA[soft power]]></kwd>
<kwd lng="en"><![CDATA[China]]></kwd>
<kwd lng="en"><![CDATA[Mexico]]></kwd>
</kwd-group>
</article-meta>
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