<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1870-3569</journal-id>
<journal-title><![CDATA[CONfines de relaciones internacionales y ciencia política]]></journal-title>
<abbrev-journal-title><![CDATA[CONfines relacion. internaci. ciencia política]]></abbrev-journal-title>
<issn>1870-3569</issn>
<publisher>
<publisher-name><![CDATA[Instituto Tecnológico y de Estudios Superiores de Monterrey, División de Humanidades y Ciencias Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1870-35692020000100063</article-id>
<article-id pub-id-type="doi">10.46530/cf.vi30/cnfns.n30.p.63-79</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La política exterior en los tiempos del meme: tendencias actuales de la Diplomacia Pública 2.0]]></article-title>
<article-title xml:lang="en"><![CDATA[Foreign Policy in the Meme Era: Current Trends in Public Diplomacy 2.0]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ruiz Pérez]]></surname>
<given-names><![CDATA[Andrés]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Tecnológico Autónomo de México  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>05</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>05</month>
<year>2020</year>
</pub-date>
<volume>16</volume>
<numero>30</numero>
<fpage>63</fpage>
<lpage>79</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1870-35692020000100063&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1870-35692020000100063&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1870-35692020000100063&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo conceptualiza la Diplomacia Pública 2.0 a partir de una revisión amplia de la literatura sobre Diplomacia Pública en general. Posteriormente, muestra un panorama actual de la misma a nivel global y problematiza algunos de los argumentos sobre el uso de las redes sociales y su tensión con los mensajes institucionales de las cancillerías, así como la manera en que se formulan y publican. A partir de ello, plantea algunas buenas prácticas de la DP 2.0 y hace una revisión de lo que se ha hecho en México al respecto.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article conceptualizes public diplomacy 2.0 by making a comprehensive review of public diplomacy in general and showing its current global trends. It discusses some of the arguments regarding the use of social media and its tension with the institutional messages from the ministries of Foreign Affairs, as well as the way in which they are formulated and conveyed. Taking that into account, it offers some good practices for public diplomacy 2.0 and reviews its implementation in Mexico.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[diplomacia pública]]></kwd>
<kwd lng="es"><![CDATA[redes sociales]]></kwd>
<kwd lng="es"><![CDATA[diplomacia pública 2.0]]></kwd>
<kwd lng="es"><![CDATA[comunicación política]]></kwd>
<kwd lng="es"><![CDATA[política exterior]]></kwd>
<kwd lng="en"><![CDATA[public diplomacy]]></kwd>
<kwd lng="en"><![CDATA[social networks]]></kwd>
<kwd lng="en"><![CDATA[public diplomacy 2.0]]></kwd>
<kwd lng="en"><![CDATA[political communication]]></kwd>
<kwd lng="en"><![CDATA[foreign policy]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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