<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1405-8421</journal-id>
<journal-title><![CDATA[Economía, sociedad y territorio]]></journal-title>
<abbrev-journal-title><![CDATA[Econ. soc. territ]]></abbrev-journal-title>
<issn>1405-8421</issn>
<publisher>
<publisher-name><![CDATA[El Colegio Mexiquense A.C.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1405-84212016000200429</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[The economic benefits of whale watching in El Vizcaíno Biosphere Reserve, Mexico]]></article-title>
<article-title xml:lang="es"><![CDATA[El beneficio económico del avistamiento de ballenas en la Reserva de la Biosfera El Vizcaíno, México]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Brenner]]></surname>
<given-names><![CDATA[Ludger]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mayer]]></surname>
<given-names><![CDATA[Marius]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Stadler]]></surname>
<given-names><![CDATA[Claudia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma Metropolitana unidad Iztapalapa ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universität Greifswald Ernst-Moritz-Arndt ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Alemania</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universität München Ludwig-Maximilians ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Alemania</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2016</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2016</year>
</pub-date>
<volume>16</volume>
<numero>51</numero>
<fpage>429</fpage>
<lpage>457</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1405-84212016000200429&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1405-84212016000200429&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1405-84212016000200429&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: This paper attempts to determine the economic value generated by whale watching at El Vizcaíno Biosphere Reserve/Lower California. Based on a representative sample survey, the analysis focuses on identifying specific visitor segments, their respective spending patterns, and the service sectors that profit. Results highlight that visitor spending generates a considerable gross turnover of just under $ 3,000,000 USD, benefitting mostly local tourism businesses. In order to increase the economic benefits of whale watching as a means of fostering sustainable regional economic development, it is crucial to focus tourism planning and marketing tools on well-defined visitor segments to satisfy their specific needs and expectations.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: En este artículo tratamos de determinar el valor económico generado mediante el avistamiento de ballenas en la Reserva de la Biosfera El Vizcaíno, Baja California. Con base en un sondeo representativo, identificamos los respectivos gastos de visitantes y los sectores económicos beneficiados. Los resultados muestran estos gastos realizados por los visitantes generan una venta bruta de casi tres millones de dólares estadounidenses, beneficiando principalmente negocios turísticos locales. Para incrementar los beneficios económicos del avistamiento de ballenas resulta primordial centrar la planificación turística y los instrumentos de mercadotécnica en segmentos de visitantes debidamente definidos, en el afán de satisfacer necesidades y expectativas.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[economic valuation]]></kwd>
<kwd lng="en"><![CDATA[whale watching]]></kwd>
<kwd lng="en"><![CDATA[biosphere reserves]]></kwd>
<kwd lng="es"><![CDATA[evaluación económica]]></kwd>
<kwd lng="es"><![CDATA[avistamiento de ballenas]]></kwd>
<kwd lng="es"><![CDATA[reservas de la biosfera]]></kwd>
</kwd-group>
</article-meta>
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</ref>
</ref-list>
</back>
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