<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1405-7743</journal-id>
<journal-title><![CDATA[Ingeniería, investigación y tecnología]]></journal-title>
<abbrev-journal-title><![CDATA[Ing. invest. y tecnol.]]></abbrev-journal-title>
<issn>1405-7743</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Ingeniería]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1405-77432014000200009</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Designing a Strategic Measurement Program for Software Engineering Organizations: Discovering Difficulties and Problems]]></article-title>
<article-title xml:lang="es"><![CDATA[Diseño de un programa de medición estratégico para organizaciones de ingeniería de Software: descubriendo dificultades y problemas]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mitre-Hernández]]></surname>
<given-names><![CDATA[Hugo A.]]></given-names>
</name>
<xref ref-type="aff" rid="A01"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[García-Guzmán]]></surname>
<given-names><![CDATA[Javier]]></given-names>
</name>
<xref ref-type="aff" rid="A02"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[De Amescua-Seco]]></surname>
<given-names><![CDATA[Antonio]]></given-names>
</name>
<xref ref-type="aff" rid="A03"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Velasco-Elizondo]]></surname>
<given-names><![CDATA[Perla]]></given-names>
</name>
<xref ref-type="aff" rid="A04"/>
</contrib>
</contrib-group>
<aff id="A01">
<institution><![CDATA[,The Center for Mathematical Research Department of Computer Science ]]></institution>
<addr-line><![CDATA[ Zacatecas]]></addr-line>
</aff>
<aff id="A02">
<institution><![CDATA[,Carlos III University of Madrid Department of Computer Science ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="A03">
<institution><![CDATA[,Carlos III University of Madrid Department of Computer Science ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="A04">
<institution><![CDATA[,Autonomous University of Zacatecas  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2014</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2014</year>
</pub-date>
<volume>15</volume>
<numero>2</numero>
<fpage>311</fpage>
<lpage>319</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1405-77432014000200009&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1405-77432014000200009&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1405-77432014000200009&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Software measurement is widely recognized as an essential part of understanding, controlling, monitoring, predicting, and evaluating software development and maintenance projects. Both, software process improvement (SPI) and software measurement literature include many case studies of successful companies and descriptions of their measurement programs. However, there are still concerns on how to design efficient strategic measurement programs. These concerns include the lack of involvement of the SEO's personnel, bad alignment with its strategy and improvement initiative, difficulty to justify the utility of using standards or improvement initiatives, etc. All of the former results in inadequate measurement programs that often lead to poor decisions and economic loss. This paper describes a pilot study to observe and analyze the operation of measurement teams when using measurement methods such as Balanced Objective-Quantifiers Method (BOQM), Practical Software Measurement (PSM) and Balanced Scorecard and Goal-Driven Measurement (BSCGQ[I]M) to design a strategic measurement program. From the results of the study, we gained some insight on common difficulties and problems, which are useful to consider when designing of strategic measurement programs. This paper describes an important milestone in achieving our main research goal, evaluate and find suggestions to design a strategic measurement program aligned correctly with the strategic goals, for effective decision making at all organization levels and justify the utilities or benefits of integrating improvement initiatives.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[La medición del software es ampliamente reconocida como una parte esencial de entendimiento, control, monitoreo, predicción y evaluación de proyectos de desarrollo y mantenimiento de software. Ambos, la mejora de procesos de software y la literatura de medición de software contienen muchos casos de compañías exitosas y la descripción de sus programas de medición. Sin embargo, existen preocupaciones acerca de cómo diseñar eficientemente programas de medición estratégicos. Estas preocupaciones incluyen la pérdida de la intervención del personal, la mala alineación con la estrategia y la iniciativa de mejora, la dificultad para justificar la utilidad de los estándares o iniciativas de mejora, etcétera. Todos los resultados anteriores recaen en programas de medición inadecuados que a menudo conducen a malas decisiones y pérdidas económicas. Este artículo describe un estudio piloto para observar y analizar la operación de equipos de medición mientras utilizan métodos de medición tales como el método balanceado objetivo-cuantificadores, medición práctica del software y el cuadro de mando integral y medición dirigida por metas para diseñar un programa de medición estratégico. De los resultados del estudio, obtuvimos un panorama de los problemas y dificultades comunes, que son útiles a considerar cuando se diseña un programa de medición estratégico. En este trabajo se describe un hito importante en la consecución de nuestro objetivo principal de la investigación, evaluar y encontrar sugerencias para el diseño de un programa de medición estratégico alineado correctamente con los objetivos estratégicos, para la toma eficaz de decisiones en todos los niveles de la organización y justificar las utilidades o beneficios de la integración de las iniciativas de mejora.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[measurement methods]]></kwd>
<kwd lng="en"><![CDATA[student teams]]></kwd>
<kwd lng="en"><![CDATA[design strategy]]></kwd>
<kwd lng="en"><![CDATA[design reviews]]></kwd>
<kwd lng="es"><![CDATA[métodos de medición]]></kwd>
<kwd lng="es"><![CDATA[equipos de estudiantes]]></kwd>
<kwd lng="es"><![CDATA[diseño de estrategia]]></kwd>
<kwd lng="es"><![CDATA[revisiones del diseño]]></kwd>
</kwd-group>
</article-meta>
</front><body><![CDATA[ <p align="center"><font face="verdana" size="4"><b>Designing a Strategic Measurement Program for Software Engineering Organizations: Discovering Difficulties and Problems</b></font></p>              <p align="center"><font face="verdana" size="2">&nbsp;</font></p>              <p align="center"><font face="verdana" size="3"><b>Dise&ntilde;o de un programa de medici&oacute;n estrat&eacute;gico para organizaciones de ingenier&iacute;a de Software: descubriendo dificultades y problemas</b></font></p>              <p align="center"><font face="verdana" size="2">&nbsp;</font></p>                   <p align="center"><font face="verdana" size="2"><b>Mitre&#45;Hern&aacute;ndez      Hugo A.<sup>1</sup>, Garc&iacute;a&#45;Guzm&aacute;n Javier<sup>2</sup>, De      Amescua&#45;Seco Antonio<sup>3</sup>, <i><b>Velasco&#45;Elizondo Perla</b></i><sup>4</sup></b></font></p>              <p align="center"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2"><sup>1</sup> <i>Department of Computer Science, The Center for Mathematical Research (CIMAT), Zacatecas, E&#45;mail:</i> <a href="mailto:hmitre@cimat.mx">hmitre@cimat.mx</a></font></p>                   <p align="justify"><font face="verdana" size="2"><sup>2</sup> <i>Department of Computer Science,      Carlos III University of Madrid, Spain, E&#45;mail:</i> <a href="mailto:jgarciag@inf.uc3m.es">jgarciag@inf.uc3m.es</a>.</font></p>         <p align="justify"><font face="verdana" size="2"><sup>3</sup> <i>Department of Computer Science,      Carlos III University of Madrid, Spain, E&#45;mail:</i> <a href="mailto:amescua@inf.uc3m.es">amescua@inf.uc3m.es</a>.</font></p>                   <p align="justify"><font face="verdana" size="2"><sup>4</sup> <i>Autonomous University of      Zacatecas, E&#45;mail:</i> <a href="mailto:pvelasco@uaz.edu.mx">pvelasco@uaz.edu.mx</a>.</font></p>              ]]></body>
<body><![CDATA[<p align="justify"><font face="verdana" size="2">&nbsp;</font></p>                   <p align="justify"><font face="verdana" size="2">Information on the article: received:      January 2013    <br>     Accepted: March 2013</font></p>              <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2"><b>Abstract</b></font></p>              <p align="justify"><font face="verdana" size="2">Software measurement is widely recognized as an essential part of understanding, controlling, monitoring, predicting, and evaluating software development and maintenance projects. Both, software process improvement (SPI) and software measurement literature include many case studies of successful companies and descriptions of their measurement programs. However, there are still concerns on how to design efficient strategic measurement programs. These concerns include the lack of involvement of the SEO's personnel, bad alignment with its strategy and improvement initiative, difficulty to justify the utility of using standards or improvement initiatives, etc. All of the former results in inadequate measurement programs that often lead to poor decisions and economic loss. This paper describes a pilot study to observe and analyze the operation of measurement teams when using measurement methods such as <i>Balanced Objective&#45;Quantifiers Method</i> (BOQM), <i>Practical Software Measurement</i> (PSM) and <i>Balanced Scorecard and Goal&#45;Driven Measurement</i> (BSC&amp;GQ&#91;I&#93;M) to design a strategic measurement program. From the results of the study, we gained some insight on common difficulties and problems, which are useful to consider when designing of strategic measurement programs. This paper describes an important milestone in achieving our main research goal, evaluate and find suggestions to design a strategic measurement program aligned correctly with the strategic goals, for effective decision making at all organization levels and justify the utilities or benefits of integrating improvement initiatives.</font></p>              <p align="justify"><font face="verdana" size="2"><b>Keywords:</b> measurement methods, student teams, design strategy, design reviews.</font></p>              <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2"><b>Resumen</b></font></p>              <p align="justify"><font face="verdana" size="2">La medici&oacute;n del software es ampliamente reconocida como una parte esencial de entendimiento, control, monitoreo, predicci&oacute;n y evaluaci&oacute;n de proyectos de desarrollo y mantenimiento de software. Ambos, la mejora de procesos de software y la literatura de medici&oacute;n de software contienen muchos casos de compa&ntilde;&iacute;as exitosas y la descripci&oacute;n de sus programas de medici&oacute;n. Sin embargo, existen preocupaciones acerca de c&oacute;mo dise&ntilde;ar eficientemente programas de medici&oacute;n estrat&eacute;gicos. Estas preocupaciones incluyen la p&eacute;rdida de la intervenci&oacute;n del personal, la mala alineaci&oacute;n con la estrategia y la iniciativa de mejora, la dificultad para justificar la utilidad de los est&aacute;ndares o iniciativas de mejora, etc&eacute;tera. Todos los resultados anteriores recaen en programas de medici&oacute;n inadecuados que a menudo conducen a malas decisiones y p&eacute;rdidas econ&oacute;micas. Este art&iacute;culo describe un estudio piloto para observar y analizar la operaci&oacute;n de equipos de medici&oacute;n mientras utilizan m&eacute;todos de medici&oacute;n tales como el m&eacute;todo balanceado objetivo&#45;cuantificadores, medici&oacute;n pr&aacute;ctica del software y el cuadro de mando integral y medici&oacute;n dirigida por metas para dise&ntilde;ar un programa de medici&oacute;n estrat&eacute;gico. De los resultados del estudio, obtuvimos un panorama de los problemas y dificultades comunes, que son &uacute;tiles a considerar cuando se dise&ntilde;a un programa de medici&oacute;n estrat&eacute;gico. En este trabajo se describe un hito importante en la consecuci&oacute;n de nuestro objetivo principal de la investigaci&oacute;n, evaluar y encontrar sugerencias para el dise&ntilde;o de un programa de medici&oacute;n estrat&eacute;gico alineado correctamente con los objetivos estrat&eacute;gicos, para la toma eficaz de decisiones en todos los niveles de la organizaci&oacute;n y justificar las utilidades o beneficios de la integraci&oacute;n de las iniciativas de mejora.</font></p>              ]]></body>
<body><![CDATA[<p align="justify"><font face="verdana" size="2"><b>Descriptores:</b> m&eacute;todos de medici&oacute;n, equipos de estudiantes, dise&ntilde;o de estrategia, revisiones del dise&ntilde;o.</font></p>              <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2"><b>Introduction</b></font></p>              <p align="justify"><font face="verdana" size="2">If you can't measure it, you can't manage it. This saying is often used as a means to urge a <i>Software Engineering Organization</i> (SEO<sup><a href="#nota">1</a></sup>) to define and implement measurement programs. In the past few years, several sources have described how measurement programs helped SEOs to improve the quality their processes and products (Mcloone and Rohde, 2007; Qi, 2007; El&#45;Emam, 2007; Diaz&#45;Ley <i>et al</i>., 2008; Gresse <i>et al</i>., 2003; Daskalantonakis, 1992). Today, there is a common agreement on that measurement programs help to support larger and continuous process and product improvement. Despite the popularity of measurement programs, cases in which these programs are not clearly conceptualized and therefore, fail to accomplish their intended purposes have also been observed. Many factors contribute to the former. For example, Asgarkhani (2006) discusses that the lack of awareness of the benefit of a measurement program from the SEO's personnel, leads to a lack of commitment in its design and implementation.</font></p>              <p align="justify"><font face="verdana" size="2">Additionally, designing measurement programs for effective decision&#45;making at all SEOs' organizational levels is recognized as difficult task (Mathiassen <i>et al</i>., 2005). Alignment with business objectives (Basili <i>et al</i>., 2007 and 2010), justification of the benefits of improvement initiatives (Laporte <i>et al</i>., 2008), and integration of the strategic plan (Tuan <i>et al</i>., 2006) are often issues mentioned in designing effective measurement programs for SEOs. All the former becomes relevant because poorly designed measurement programs could cause problems such as bad decision&#45;making and economic loss (Basili <i>et al</i>., 2007 and 2010; Tuan <i>et al</i>., 2006).</font></p>              <p align="justify"><font face="verdana" size="2">Fortunately, we are learning that an integral software measurement program with a SEO's business strategy is more likely to provide data to support decision&#45;making (Basili <i>et al</i>., 2007 and 2010). However, we consider that it is not clear how to facilitate the design of measurement programs that reflect the progress toward SEOs' business goals at different organizational levels. Hereafter, these measurement programs will be called strategic measurement program.</font></p>              <p align="justify"><font face="verdana" size="2">In order to provide some insight into how to facilitate the design of strategic measurement programs, we report in this paper the results of a pilot study we performed with the purpose of identifying the common difficulties and problems. The study was carried out in an academic setting to observe and analyze the operation of measurement teams when designing a strategic measurement program with the following measurement methods: <b>BOQM</b> (<i>A Balanced Objective&#45;Quantifiers Methodology</i>) (Garc&iacute;a <i>et al</i>., 2010), <b>PSM</b> (<i>Practical Software Measurement</i>) (McGarry <i>et al</i>., 2002; PSM, 2006; Prasad <i>et al</i>., 2009) and the <b>BSC&amp;GQ&#91;i&#93;M</b> (<i>Balanced Scorecard and Goal&#45;Driven Measurement</i>) (Goethert and Ficher, 2003; Goethert and Siviy, 2004). We discuss the identified difficulties and problems considering three main categories: comprehension, performance and utility of methods. All collected information was analyzed to answer next research questions:</font></p>              <blockquote>             <p align="justify"><font face="verdana" size="2">1) What are the difficulties and/or problems to design a precise strategic measurement program for effective decision making at all organization levels?,</font></p>                  <p align="justify"><font face="verdana" size="2">2) What are the difficulties and/or problems to align correctly the strategic goals with the strategic measurement program?, and</font></p>                  ]]></body>
<body><![CDATA[<p align="justify"><font face="verdana" size="2">3) What are the difficulties and/or problems to justify the utilities or benefits of integrating improvement initiatives in business strategy?</font></p>     </blockquote>              <p align="justify"><font face="verdana" size="2">This information will help in achieving our main research goal, evaluate and find suggestions to design a strategic measurement program aligned correctly with the strategic goals, for effective decision making at all organization levels and justify the utilities or benefits of integrating improvement initiatives.</font></p>              <p align="justify"><font face="verdana" size="2">The organization of this article is as follows: in the next section we describe the methods and their importance. The following section shows the details of the pilot study. The fourth section presents the threats to validity of this pilot study. The last section presents the conclusions.</font></p>              <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2"><b>Overview of the selected measurement methods</b></font></p>                   <p align="justify"><font face="verdana" size="2">In this section, we present an      overview of the measurement methods used in our pilot study and discuss the      reasons why we selected them. In order to support our selection criteria, we      also present a comparison of all of them with the ISO/IEC 15939 &#150;a well&#45;known      and widely used standard for measurement processes in software engineering (ISO/IEC      15939, 2007). The comparison considers the support provided by the selected      methods with regard to the measurement process' activities and tasks defined      by this standard.</font></p>              <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2">Practical Software Measurement      (PSM)</font></p>              <p align="justify"><font face="verdana" size="2"><i>Practical Software Measurement</i> (<b>PSM</b>) (McGarry <i>et al</i>., 2002; PSM 2006; Prasad <i>et al</i>., 2009) is a measurement framework developed in 1994 by the Joint Logistics Commanders, Joint Group on Systems Engineering (JLC&#45;JGSE). Although PSM was initially created to support the software project management needs of the JLC&#45;JGSE, later on it was extended to cover more measurement requirements. Particularly, those retrieved from project experiences of the US Army Armament Research, Development and Engineering Center (ARDEC) and the Department of Defense (DoD). At present PSM is still being used by the mentioned organizations.</font></p>              <p align="justify"><font face="verdana" size="2">PSM provides measurement users (i.e., project and technical managers) with quantitative information to support decision&#45;making at several levels of a SEO. The framework incorporates the use of multiple measures and indicators to identify and evaluate information needs, including issues, risks and problems (McGarry <i>et al</i>., 2002). PSM makes it easy to show, in terms of systemic cause and effect relationships, how measurement can be tailored to satisfy the needs of measurement users. Thus, PSM works also as an impact analyzer.</font></p>              ]]></body>
<body><![CDATA[<p align="justify"><font face="verdana" size="2">As mentioned before, PSM is based on actual measurement experience of government and industry organizations. An aspect to highlight is that most of the PSM concepts have been formalized in the process measurement standard ISO/IEC 15939, and adopted in the Measurement and Analysis Process Area of CMMI (SEI, 2006). Additionally, it is known that over five thousand people around the world have been trained in PSM (Card, 2003). All this makes PSM a mature measurement framework and promoted its selection to support our pilot study.</font></p>                   <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2">Balanced scorecard and goal&#45;driven      measurement</font></p>              <p align="justify"><font face="verdana" size="2"><i>The Balanced Scorecard and Goal&#45;Driven Measurement</i> (<b>BSC&amp;GQ&#91;I&#93;M</b>) (Goethert and Ficher, 2003; Goethert and Siviy, 2004) is a formal measurement methodology defined by the Software Engineering Institute (SEI) in 2003. In 2004, the SEI's Software Engineering Measurement and Analysis (SEMA&#45;SEI) updated it to improve the analysis and collection of measurement information.</font></p>              <p align="justify"><font face="verdana" size="2">BSC&amp;GQ&#91;I&#93;M is based on the Balanced ScoreCard framework (BSC) (Kaplan and Norton, 2006) and the Goal Question Indicator Metric Approach (GQ&#91;I&#93;M) (Park <i>et al</i>., 1996) methods. GQ&#91;I&#93;M, the improved version of&nbsp; GQM (Basili and Weiss, 1984; Basili <i>et al</i>., 1994), supports the translation of strategic organization's objectives into measures and indicators as well as the their justification through goals&#45;questions&#45;measures. On the other hand, BSC helps to determine how well the strategic objectives are achieved and delimited into vision by refining the previous information into four main perspectives: financial, customer, internal business, and learning &amp; growth. This refinement makes it easier in BSC&amp;GQ&#91;I&#93;M to see how value is created in an organization by means of cause&#45;effect relationships among the indicators identified across the four perspectives.</font></p>              <p align="justify"><font face="verdana" size="2">It is recognized that use of BSC&amp;GQ&#91;I&#93;M provides a systematic way to obtain measures and indicators reflecting the health and performance of an organization (Goethert and Ficher, 2003). Additionally, several sources report the widespread use of BSC and GQM. BSC is used by 70% of companies in the US (Johnson and Beiman, 2007) and by 65% of top companies of New Zealand (Blundell <i>et al</i>., 2003). GQM is the second measurement method used by the SEI customers (Kasunic, 2006). Of these customers, 67.2% use it in combination with the measurement and analysis (M&amp;A) process of CMMI. It is noteworthy that BSC&amp;GQ&#91;I&#93;M can support the M&amp;A process of CMMI with its measurement template (Goethert and Siviy, 2004). All these reasons justify the selection of BSC&amp;GQ&#91;I&#93;M for our pilot study.</font></p>                   <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2">Balanced Objective&#45;Quantifiers      Method (BOQM)</font></p>              <p align="justify"><font face="verdana" size="2">The <i>Balanced Objective&#45;Quantifiers Method</i> (<b>BOQM</b>) (Mitre <i>et al</i>., 2011; Garc&iacute;a <i>et al</i>., 2010) is a measurement method developed by the Software Engineering Lab at Carlos III University of Madrid. BOQM is based on a set of widely used and mature measurement methods, namely GQM, PSM, BSC and the standard ISO/IEC 15939:2007.</font></p>              <p align="justify"><font face="verdana" size="2">BOQM defines a process driven by the SEO's key roles to design, implement, and control a quantitative strategy through indicators aligned with strategic objectives, through BSC and GQM principles. Additionally, the inclusion of PSM and ISO/IEC 15939:2007 enables the use of an information model, which defines the kinds of metrics and indicators frequently used in measurement systems and relationships between them. Thus it promotes the collection of good&#45;quality measurement information (Staron <i>et al</i>., 2010).</font></p>              ]]></body>
<body><![CDATA[<p align="justify"><font face="verdana" size="2">BOQM has a successful case study in which common measurement program problems were minimized. Such problems include (1) the lack of alignment among strategic goals, SPI initiatives and measurement plans, (2) bad synergy between the roles involved in the strategic plan design and the measurement plans, (3) misuse of pre&#45;existing knowledge for strategic plan design and (4) no communication of measurement information to all decision&#45;making levels within a SEO (Mitre <i>et al</i>., 2011; Garc&iacute;a <i>et al</i>., 2010). The above made BOQM worthy of consideration for the realization of our pilot study.</font></p>                   <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2">The selected methods compared      to the ISO/IEC 15939 standard</font></p>              <p align="justify"><font face="verdana" size="2">Since ISO/IEC 15939 is a well&#45;known and widely used standard for measurement processes in software engineering, we consider that we can support the selection of PSM, BOQM and BSC&amp;GQ&#91;I&#93;M by showing that all of them have an acceptable degree of coverage of the process' tasks and activities defined by the ISO/IEC 15939 standard. <a href="/img/revistas/iit/v15n2/a9t1.jpg" target="_blank">Tables 1</a> and <a href="/img/revistas/iit/v15n2/a9t2.jpg" target="_blank">2</a> show this information. We use the symbol "&#45;" to denote no coverage and the symbol "*" to denote coverage.</font></p>              <p align="justify"><font face="verdana" size="2">It is important to highlight that, despite the fact that BSC&amp;GQ&#91;I&#93;M and BOQM do not completely cover the activities and tasks defined by the ISO/IEC 15939 standard, we believe that both methods are worthy of consideration because they deliver an important value to the measurement process by:</font></p>              <blockquote>             <p align="justify"><font face="verdana" size="2">a) considering different organizational perspectives (i.e. financial control, customer satisfaction, internal process, learning and growth) of the BSC to determine how well the strategic objectives are achieved across them,</font></p>                  <p align="justify"><font face="verdana" size="2">b) defining strategic objectives based on the vision of the organization.</font></p>     </blockquote>              <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2"><b>Description of the pilot study</b></font></p>              ]]></body>
<body><![CDATA[<p align="justify"><font face="verdana" size="2">The <i>goal</i> of this pilot study was to analyze the use of BOQM, BSC&amp;GQ&#91;I&#93;M and PSM in work teams of students of Master in Science and Information Technology from Carlos III University of Madrid, with the <i>specific research objectives</i> of identifying difficulties and/or problems of all methods. By identifying these difficulties and/or problems we want to offer guidelines to:</font></p>              <blockquote>             <p align="justify"><font face="verdana" size="2">1. Align correctly the strategic goals with a measurement program.</font></p>                  <p align="justify"><font face="verdana" size="2">2. Design a precise measurement program for effective decision making at all the levels of an organization.</font></p>                  <p align="justify"><font face="verdana" size="2">3. Justify the utilities or benefits of integrating improvement initiatives in a business strategy.</font></p>     </blockquote>              <p align="justify"><font face="verdana" size="2">In the following subsections, the experimental method and the data collection techniques are described. Moreover, the entire process &#150;the design of the pilot study, its execution and the analysis and interpretation of data&#150; will be described in detailed.</font></p>                   <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2">Method</font></p>              <p align="justify"><font face="verdana" size="2">The experimental method used to achieve the research goals was based on the methodology of Wohlin <i>et al</i>. (2012) for software engineering research. Moreover, for data collection, the Seaman (1999) technique of observations was applied to the tutorials and reviews, and explanatory surveys explanatory were conducted (Wohlin <i>et al</i>., 2012) for the purpose of collecting information of learning, utility and performance of BOQM, PSM and BSC&amp;GQ&#91;I&#93;M. Furthermore, some recommendations of the guidelines established by Jedlitschka and Pfahl (2005), were applied and adapted for the purpose of this investigation.</font></p>                   <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              ]]></body>
<body><![CDATA[<p align="justify"><font face="verdana" size="2">Context</font></p>              <p align="justify"><font face="verdana" size="2">The context of the pilot study describes all the elements needed to perform the controlled experiment, such as the independent variables, the subjects participating in the experimentation process, and objects that use these subjects to perform the activities of the experiment.</font></p>              <p align="justify"><font face="verdana" size="2">The pilot study was conducted in the field of a process management course during the first term of the Master's in Science and Information Technology at the University Carlos III of Madrid, the best master's in computer science in the technology area in Spain (Periodico El Mundo, 2010).</font></p>              <p align="justify"><font face="verdana" size="2">Three lecturers, P1, P2 and P3 (Professor 1 to 3), were chosen to teach a different measurement method to a class, without expressing any preference for one particular method. These lecturers were selected based on their knowledge and similar experience. The classes were of two hours' duration and, as mentioned before, the methods taught were: BOQM (taught by P1), BSC&amp;GQ&#91;I&#93;M (taught by P2) and PSM (taught by P3).</font></p>              <p align="justify"><font face="verdana" size="2">After these classes, four teams of students with similar skills and experience were formed according with the measurement abilities (these were also similar). The teams and the method they chose are described below.</font></p>              <blockquote>             <p align="justify"><font face="verdana" size="2">&bull; <i>Team A</i>. This team chose the method BOQM and comprised two members: the subjects A1 and A2.</font></p>                  <p align="justify"><font face="verdana" size="2">&bull; <i>Team B</i>. This team also selected BOQM and consisted of two students: subjects B1 and B2.</font></p>                  <p align="justify"><font face="verdana" size="2">&bull; <i>Team C</i>. Method: BSC&amp;GQ&#91;I&#93;M; members: subjects C1, C2 and C3.</font></p>                  <p align="justify"><font face="verdana" size="2">&bull; <i>Team D</i>. Method: PSM; members: subject D1, D2 and D3.</font></p>     </blockquote>              ]]></body>
<body><![CDATA[<p align="justify"><font face="verdana" size="2">In order to not promote any preference for a particular method, we established a common context for all measurement methods considered. This common context is defined by the independent variables of the experiment, which are described in <a href="#t3">Table 3</a>.</font></p>              <p align="center"><font face="verdana" size="2"><a name="t3"></a></font></p>              <p align="center"><font face="verdana" size="2"><img src="/img/revistas/iit/v15n2/a9t3.jpg"></font></p>              <p align="justify"><font face="verdana" size="2">The results for these independent variables are shown in <a href="#t4">Table 4</a>. As we can see, the experience and knowledge of the lecturers are quite similar. However, in the case of the students, only two of them differ from the others in experience. Specifically, B2 with 11 years' experience in software engineering and D2 with 5 years' experience in software development. The training time was the same for all methods and the provided material had a similar format for all the methods and a common case study scenario for all the teams.</font></p>              <p align="center"><font face="verdana" size="2"><a name="t4"></a></font></p>              <p align="center"><font face="verdana" size="2"><img src="/img/revistas/iit/v15n2/a9t4.jpg"></font></p>              <p align="justify"><font face="verdana" size="2">Summarizing, the results of the independent variables are similar enough and did not represent a bias for a particular method, that is, we used a generic base line to get reliable results during the pilot study.</font></p>              <p align="justify"><font face="verdana" size="2">The materials provided to support the pilot study are described below in a detailed way.</font></p>              <blockquote>             <p align="justify"><font face="verdana" size="2">&bull; <i>Slides of the presentation by each method</i> (BOQM, BSC&amp;GQ&#91;I&#93;M and PSM) to teach classes.</font></p>                  ]]></body>
<body><![CDATA[<p align="justify"><font face="verdana" size="2">&bull; <i>Practical case study of a real software engineering organization (SEO).</i> The SEO is a Spanish software company, leader in consultancy and IT services. The company has a turnover of nearly 700 million Euros and over 2500 employees. It covers practically all the market sectors in Spain. This organization is structured into the following operational areas: high level management, logistics and administration staff, business development staff, operations staff differentiated by specialties and organized into <i>Centers of EXperts</i> (CEX) and, finally, management of clients whose activity is oriented to satisfying immediate user needs. This structure is in accordance with a client&#45;centered business strategy developed by CEX. The company wanted to begin an SPI project oriented to improving the performance of the <i>Information Technologies</i> (IT) Project Management and Software Engineering areas. The units of the company are: ERP (29 project managers, 120 technical personnel), Customer Relationship Management/Knowledge Management (55 project managers, 200 technical personnel), e&#45;Business (28 project managers, 100 technical personnel), software development (28 project managers, 100 technical personnel), commerce and logistics (25 project managers, 60 technical personnel), Center of Experts (CEX) (20 project managers, 1000 technical personnel). More information regarding the practical case considered for this research work can be obtained at (Garc&iacute;a <i>et al</i>., 2006).</font></p>                  <p align="justify"><font face="verdana" size="2">&bull; <i>Checklists of the implementation of CMMI</i> in the organization for the implementation level.</font></p>                  <p align="justify"><font face="verdana" size="2">&bull; At the organizational level: the Development, ERP, CRM, KM, e&#45;Business, Commerce and Logistics, and DTS divisions.</font></p>                  <p align="justify"><font face="verdana" size="2">&bull; At the CMMI process areas level, process areas <i>Requirements Development</i> (RD), <i>Project Planning</i> (PP) <i>Requirements Management</i> (REQM) and <i>Quality Assurance Process and Product</i> (PPQA).</font></p>                  <p align="justify"><font face="verdana" size="2">&bull; <i>Documentation of the activities</i> to follow to complete the work of each method.</font></p>                  <p align="justify"><font face="verdana" size="2">&bull; <i>Template</i> to present the results of the <i>measurement program</i>.</font></p>                  <p align="justify"><font face="verdana" size="2">&bull; <i>Template</i> for presenting the <i>indicators</i>.</font></p>     </blockquote>              <p align="justify"><font face="verdana" size="2"><i>The explanatory survey</i> was applied to all students after the work. The purpose was to collect information about comprehension and utility of the method assigned (the survey can be seen online at <a href="http://www.cimat.mx/~hmitre/StudentsSurvey.png" target="_blank">http://www.cimat.mx/&#126;hmitre/StudentsSurvey.png</a>).</font></p>              <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2"><b>Plan</b></font></p>              ]]></body>
<body><![CDATA[<p align="justify"><font face="verdana" size="2">To achieve the research goal it is necessary to design variables that are directly related to:</font></p>              <blockquote>             <p align="justify"><font face="verdana" size="2">&bull; <i>Comprehension.</i> The ability to understand the measurement method.</font></p>                  <p align="justify"><font face="verdana" size="2">&bull; <i>Utility.</i> The perception of the usefulness of the measurement information for decision&#45;making at all levels.</font></p>                  <p align="justify"><font face="verdana" size="2">&bull; <i>Performance.</i> The performance of design indicators and the measurement program.</font></p>                  <p align="justify"><font face="verdana" size="2">&bull; <i>Comprehension</i>. To measure the learning skills of the purpose of experimentation, we defined the category of comprehension of the measurement method. The purpose of this category is to measure the degree of understanding (learning) that the pupil had with respect to the method used to design the measurement program. This meant getting an average percentage of variables designed to determine if the student understood.</font></p>                  <p align="justify"><font face="verdana" size="2">&bull; The limitations of the method compared to the capacity to generate measurement information for projects if the information is designed based on the vision and strategy of the SEO and / or in a competitive environment. This variable was defined as <i>comprehension of the purpose of the method</i> (VE1.1) and its corresponding questions are listed in <a href="#t5">Table 5</a>.</font></p>                  <p align="justify"><font face="verdana" size="2">&bull; The measurement features of the method that can be applied with your method to define indicators. It was possible to define the variable <i>comprehension of the method</i> (VE1.2). The relevant questions are shown in <a href="#t5">Table 5</a>.</font></p>                  <p align="justify"><font face="verdana" size="2">&bull; The use of measurement information that this method can provide to participants of a software engineering organization (SEO), that is, if you know the features provided information to the measuring equipment and all levels of the SEO. The variable was defined as <i>comprehension of the use of the information</i> (VE1.3) (see <a href="#t5">Table 5</a>).</font></p>     </blockquote>              <p align="center"><font face="verdana" size="2"><a name="t5"></a></font></p>              ]]></body>
<body><![CDATA[<p align="center"><font face="verdana" size="2"><img src="/img/revistas/iit/v15n2/a9t5.jpg"></font></p>              <p align="justify"><font face="verdana" size="2">The specific benefits of the method in relation to strategic management, process improvement, and measurement of software products and processes were considered. From this point, we were able to define the variable <i>comprehension of the benefits of information</i> (VE1.4) (see <a href="#t5">Table 5</a>).</font></p>                   <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2">Utility</font></p>              <p align="justify"><font face="verdana" size="2">To measure the use of the method's information by all roles involved in an effective way, and among the strategic management process aligned with software process improvement, we defined the utility method information category. This category sought, from the students' perspective and in percentage terms, the usefulness of the measurement program design and indicators on software products and processes, and participation of the roles involved in the strategy to all organizational levels of the software engineering organization (SEO). Specifically, the variables were designed to obtain a percentage of income:</font></p>              <blockquote>             <p align="justify"><font face="verdana" size="2">&bull;&nbsp;&nbsp; Data to measure progress and compliance with the objectives of the SEO, decision&#45;making and conduct of a competitive strategy. The variable that was designed to measure this information is the <i>utility method information</i> (VE2.1) (see questions in <a href="#t6">Table 6</a>).</font></p>                  <p align="justify"><font face="verdana" size="2">&bull;&nbsp;&nbsp; Indicators to adjust and meet the needs of measuring the context of the practical case. The variable that was designed to measure this is the <i>accuracy of the information of method in the practical case</i> (VE2.2) (see questions in <a href="#t6">Table 6</a>).</font></p>                  <p align="justify"><font face="verdana" size="2">&bull; The procedures and documents for the collection and analysis of measurement data. The defined variable is <i>useful information for implementing a measurement program</i> (VE2.3) (see <a href="#t6">Table 6</a>).</font></p>                       <p align="justify"><font face="verdana" size="2">&bull; Reports to inform      and enable regular monitoring and decision making of senior management, tactical      command and project managers. The variable to measure is the <i>use of information      for reporting to all levels of the SEO</i> (VE2.4) (see <a href="#t6">Table      6</a>).</font></p>                  ]]></body>
<body><![CDATA[<p align="justify"><font face="verdana" size="2">&bull; Information to provide added value to products and processes of SO. The measured variable is the <i>added value of use of information</i> (VE2.5) (see <a href="#t6">Table 6</a>).</font></p>     </blockquote>              <p align="center"><font face="verdana" size="2"><a name="t6"></a></font></p>              <p align="center"><font face="verdana" size="2"><img src="/img/revistas/iit/v15n2/a9t6.jpg"></font></p>                   <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2">Performance</font></p>              <p align="justify"><font face="verdana" size="2">To measure the time of designing the measurement information and indicators, that is, promptness of the design for each method, we defined the category of performance to design measurement information. To make this measurement it is necessary to know about:</font></p>              <blockquote>             <p align="justify"><font face="verdana" size="2">&bull;&nbsp;&nbsp; How long it took each team of students to create a measurement program, from the vision and mission of the SEO to strategic objectives, techniques and procedures to arrive at the definition of indicators and this particular program for each method. Given the above, we defined the variable, <i>time to define the measurement program</i> (VD1.1). The specifications of this variable as well as its description, the method of measurement, the measuring unit and scale can be seen in <a href="#t7">Table 7</a>.</font></p>                  <p align="justify"><font face="verdana" size="2">&bull;&nbsp;&nbsp; How long it takes to define indicators by work team. To this effect, we defined the variable <i>time to define indicators</i> (VD1.2)<i>.</i> The specifications are in <a href="#t7">Table 7</a>.</font></p>                  <p align="justify"><font face="verdana" size="2">&bull;&nbsp;&nbsp; Number of indicators per team designed to meet the measurement needs of decision makers. The variable defined for this measure was the <i>number of indicators</i> (VD1.3) (see specifications in <a href="#t7">Table 7</a>).</font></p>                  ]]></body>
<body><![CDATA[<p align="justify"><font face="verdana" size="2">&bull;&nbsp;&nbsp; To measure the performance indicators is necessary to know how long it takes on average per team to design an indicator. The way to measure this is to divide the <i>time to define the indicators</i> per team by <i>the number of indicators</i> per team. This variable was defined as <i>performance of indicators</i> (VD1.6) and its specifications are listed in <a href="#t7">Table 7</a>.</font></p>     </blockquote>              <p align="center"><font face="verdana" size="2"><a name="t7"></a></font></p>              <p align="center"><font face="verdana" size="2"><img src="/img/revistas/iit/v15n2/a9t7.jpg"></font></p>              <p align="justify"><font face="verdana" size="2">However, during the pilot study, observations were made during the tutorials and reviews, only as additional data and for discussions. We identified two variables, the num. of tutorships and num. of reviews. The specifications listed in <a href="#t7">Table 7</a>.</font></p>              <p align="justify"><font face="verdana" size="2">The <i>observations on students during the tutorships</i> were conducted with the aim of collecting the experiences attended by the teams. The experiences regarding comprehension of the method, and how the method information facilitates the design of the measurement program and the indicators (see variable VD1.4 in <a href="#t7">table 7</a>).</font></p>              <p align="justify"><font face="verdana" size="2"><i>Observations were made during the reviews</i> on the work of the teams. In the reviews, difficulties were collected properly during the design of the measurement program and indicators (see variable VD1.5 in <a href="#t7">table 7</a>).</font></p>                   <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2">Data collection</font></p>              <p align="justify"><font face="verdana" size="2">In this pilot study, the execution of the main activities of the <i>collection procedure and instrumentation</i> are shown in the activity diagram of <a href="/img/revistas/iit/v15n2/a9f1.jpg" target="_blank">Figure 1</a> and described below:</font></p>              <blockquote>             ]]></body>
<body><![CDATA[<p align="justify"><font face="verdana" size="2">&bull;&nbsp;&nbsp; During the first activity and before teaching classes on the different methods, we planned to collect data from the curricula of teachers in the research group of the Software Engineering Laboratory (SEL&#45;UC3M, Software Engineering Lab), University Carlos III Madrid. We selected three teachers with skills in measurement products and processes (MPP) and Software Process Improvement (SPI) with less than three years' experience (variable VI1.1 <a href="#t4">Table 4</a>).</font></p>                  <p align="justify"><font face="verdana" size="2">&bull; After the teachers had taught the BOQM, PSM and PSM methods, using slides, (VI1.3 variable, <a href="#t4">table 4</a>), we formed four teams and the researcher programmed the consulting and review periods After the teacher had trained the master group with presentations of the methods BOQM, PSM and PSM on slides (VI1.3 variable, <a href="#t4">table 4</a>), we formed four teams and the researcher programmed the periods of consulting and reviews. We gave the following material to the teams (variable VI1.4 <a href="#t4">table 4</a>):</font></p>                  <blockquote>                 <p align="justify"><font face="verdana" size="2">&bull; Practical case of a real SEO</font></p>                      <p align="justify"><font face="verdana" size="2">&bull; Checklists for implementing the CMMI</font></p>                      <p align="justify"><font face="verdana" size="2">&bull; Documentation of the method activities</font></p>                      <p align="justify"><font face="verdana" size="2">&bull; Measurement program template per method</font></p>                      <p align="justify"><font face="verdana" size="2">&bull; Indicator template per method</font></p>                      <p align="justify"><font face="verdana" size="2">&bull; References per method</font></p>                      <p align="justify"><font face="verdana" size="2">&bull; Surveys for each student</font></p>         </blockquote>                  ]]></body>
<body><![CDATA[<p align="justify"><font face="verdana" size="2">&bull;&nbsp;&nbsp; With the above material each team had to devise measurement programs and indicators during four months.</font></p>                  <p align="justify"><font face="verdana" size="2">&bull;&nbsp;&nbsp; While teams were designing their programs and indicators, the researcher was responsible for tutorships to teams and scheduled reviews of the work progress of work. Observations were made on tutorships of equipment and the reviews on progress of work.</font></p>                  <p align="justify"><font face="verdana" size="2">&bull;&nbsp;&nbsp; When the period of reviews, tutorships and the time schedule for completing the measurement program and its indicators were finished, then the work teams gave their work to the researcher and each student gave his corresponding completed survey to the researcher.</font></p>                  <p align="justify"><font face="verdana" size="2">&bull;&nbsp;&nbsp; From the surveys, we obtain the variables of experience and skills of the students in measuring software products and processes, software engineering and software development (variable VI1.2 <a href="#t4">Table 4</a>). In addition, the variables of the categories of comprehension and utility of the surveys were collected (see variables in <a href="#t5">Table 5</a> and <a href="#t6">6</a>).</font></p>                  <p align="justify"><font face="verdana" size="2">&bull;&nbsp;&nbsp; The variables of the performance category that were collected from the jobs are: the time to define the measurement program, time to define the indicators, No. of indicators, No. of tutorships, No. of reviews and the performance of indicators (see <a href="#t7">Table 7</a>).</font></p>     </blockquote>                   <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2">Data analysis and results</font></p>              <p align="justify"><font face="verdana" size="2">The analysis procedure used for the work teams was the analysis of performance in the design of indicators, and duration for the design of the measurement program for all methods.</font></p>              <p align="justify"><font face="verdana" size="2">The procedure for data analysis in the surveys was a comparison between the averages for the categories of each method, specifically the categories of comprehension, utility and performance. It is worth mentioning that in the category of comprehension we assessed survey responses as an exam in relation to the method developed by the student; this way we obtained the degree of learning of the student with respect to the method. To qualify each variable, evaluation criteria were used per question.</font></p>              <p align="justify"><font face="verdana" size="2">To analyze the student's interest in learning the development of a measurement program, we analyzed the resulting observations made during the tutorships and reviews. As a result, evidences were collected to describe how learning interest affects performance.</font></p>              ]]></body>
<body><![CDATA[<p align="justify"><font face="verdana" size="2">The three analyses of the work, surveys and observations serve as the weight of evidence to support the validation of the goal of this pilot study. The results of all variables can be seen at <a href="http://www.cimat.mx/~hmitre/SurveyResults.png" target="_blank">http://www.cimat.mx/&#126;hmitre/SurveyResults.png</a>.</font></p>                   <p align="justify"><font face="verdana" size="2">Next, in Tables from <a href="/img/revistas/iit/v15n2/a9t8.jpg" target="_blank">8</a>      to <a href="/img/revistas/iit/v15n2/a9t10.jpg" target="_blank">10</a> (<a href="/img/revistas/iit/v15n2/a9t9.jpg" target="_blank">9</a>),      we present the difficulties, problems and discussions identified from the results      of each variable and category. Each table represents a specific research objective,      in <a href="/img/revistas/iit/v15n2/a9t8.jpg" target="_blank">Table 8</a>, to align correctly      the strategic goals with the measurement program, <a href="/img/revistas/iit/v15n2/a9t9.jpg" target="_blank">Table      9</a>, the problems and difficulties to design a precise measurement program      for effective decision making at all organization levels, and <a href="/img/revistas/iit/v15n2/a9t10.jpg" target="_blank">Table      10</a>, Problems and difficulties to justify the utilities or benefits of integrating      improvement initiatives in business strategy.</font></p>              <p align="justify"><font face="verdana" size="2">According to our discussions all problems can be categorized in the next knowledge areas: strategic management, business management, market analysis, and product and process measurement. In sum, there still some concerns without a validated solution, but considering improve the training plan with the mentioned problems and discussions can be an initial solution.</font></p>              <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2"><b>Threats to validity</b></font></p>              <p align="justify"><font face="verdana" size="2">In this section we discuss the main threats to validity of our pilot study. We consider that all of them have impact on four well&#45;known types of threats to validity (Wohlin <i>et al</i>., 2012): <i>internal&nbsp;</i>&#150; how sure we are that the treatment of the pilot study actually caused the outcome, in this case the impact of the internal profile of students and teachers on the validity; <i>external</i> &#150;how sure we are that we can generalize the results outside the scope of our study, in this case the selection procedure of students and teachers and grouping teams; <i>construct</i> &#150;how to obtain the measures to find the problems and difficulties related to the utilities or benefits of integrating improvement initiatives in business strategy, align correctly the strategic goals with the measurement program, design a precise measurement program for effective decision making at all organization levels; finally, <i>conclusion</i> &#150; how to draw statistically correct conclusions based on qualitative measures.</font></p>                   <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2">Internal</font></p>              <p align="justify"><font face="verdana" size="2"><i>Instrumentation</i>. We observed that students requested more <i>tutorships</i> and reviews for BOQM teams due to the lack of strategic business knowledge. But, this had minor impact on results. This is why <i>maturation</i> issues are not important for the outcome of the study.</font></p>                   <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              ]]></body>
<body><![CDATA[<p align="justify"><font face="verdana" size="2">External</font></p>              <p align="justify"><font face="verdana" size="2"><i>Profiles of the teachers</i>. Even, we observed that the three professors selected from our research group SEL&#45;UC3M had similar abilities their experience on measurement had minor impact on the results of students. TBD</font></p>              <p align="justify"><font face="verdana" size="2"><i>Profiles of the students.</i> Regarding students, the selection of the <i>students' profiles</i> was crafted to be as homogenous as possible. This an important requirement to ensure that all of them have the same kind of organizational vision deal with some important aspects of the study, e.g. the alignment of measurement and the strategy. However, and because of the availability of students at the moment of the study, it was difficult to resolve the level of experience among certain students, i.e. student B2 &#151;with 11 years of experience in software engineering, and student D2 &#151;with 5 years experience in the development of software. Eventually, no student had experience in strategic management, of course it, was necessary, but its impact is homogeneous in the results.</font></p>              <p align="justify"><font face="verdana" size="2"><i>Grouping of the students.</i> Even though the master degree was considered good in Spain, the number of students was too small, about 13 students, so we did not get to create a good filter for this study. However, the measurement capabilities of four teams were very similar and therefore not considered a problem on the results of impact. TBD</font></p>                   <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2">Construct</font></p>              <p align="justify"><font face="verdana" size="2"><i>Sample size.</i> One of our mayor concerns is the sample size used in this pilot study because it impacts on the quality of the quantitative evidence to the support the hypotheses associated to our research goals. Increasing the sample size will enhance the generalizability of our findings.</font></p>              <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2"><b>Conclusion</b></font></p>              <p align="justify"><font face="verdana" size="2"><i>The tools utilized.</i> The tools used for this empirical study were: surveys to know the comprehension and utility of methods information, observations and reviews over delivered products (measurement program, templates and indicators) and during the tutorships, and a snapshot of strategy implementation in a determinate moment of a SEO.</font></p>              ]]></body>
<body><![CDATA[<p align="justify"><font face="verdana" size="2">All the discussed threats to validity of our pilot study are important. However, and despite them, we consider that the obtained results are valuable in our way to better understand the main problems and difficulties when defining strategic measurement programs. Many of the discussions provided in this paper are useful to design a strategic measurement program, especially for software engineers, strategists, market analysers, and top, middle and operative charges in a SEO.</font></p>              <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2"><b>Conclusions and Future Work</b></font></p>              <p align="justify"><font face="verdana" size="2">Software measurement is an essential part of understanding, controlling, monitoring, predicting, and evaluating software development and maintenance projects. Both, software process improvement (SPI) and software measurement literature include many case studies of successful companies and descriptions of their measurement programs. However, there are problems on how to design efficient strategic measurement programs. In order to get a better understanding of these concerns, in this paper we presented the results obtained from pilot study, which involved the use PSM, BSC&amp;GQ&#91;I&#93;M and BOQM, to design strategic measurement program.</font></p>              <p align="justify"><font face="verdana" size="2">From the obtained results, it was possible to identify some common problems to design a measurement program for effective decision making at all organization levels, to align correctly the strategic goals with the measurement program, and to justify the utilities or benefits of integrating improvement initiatives in business strategy.</font></p>              <p align="justify"><font face="verdana" size="2">We discussed the identified problems considering three main categories: comprehension &#150;the ability to understand the measurement method, performance&#150; the ability to design indicators and the measurement program in a short time, and utility &#150;the ability to understand the usefulness of the measurement information for decision&#45;making at all levels.</font></p>              <p align="justify"><font face="verdana" size="2">Despite the fact we obtained valuable information, the fact that most of this information is qualitative and the fact that our pilot project was conducted with students makes its generality limited. Our future work includes performing more experiments involving people with a more organizational mature background as most of the problems detect were related to the lack of solid experience on product and process measurement as well as on market analysis. We consider that replicating our study several times with this kind of subjects will help to refine our findings in order to obtain more sounding conclusions.</font></p>              <p align="justify"><font face="verdana" size="2">We are also considering to include the GQM+ Strategies method in future &nbsp;studies. It is because this method is adjustable to any mature and handy SEO (Basili <i>et al</i>., 2007; Basili <i>et al</i>., 2010).</font></p>              <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2"><b>References</b></font></p>              ]]></body>
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<body><![CDATA[<!-- ref --><p align="justify"><font face="verdana" size="2">Tuan H.W., Liu C.Y., Chen C.M. Using ABC Model for Software Process Improvement: A Balanced Perspective, on: Proceedings of the 39th Annual Hawaii International Conference on System Sciences, IEEE Computer Society, 2006.    &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[&#160;<a href="javascript:void(0);" onclick="javascript: window.open('/scielo.php?script=sci_nlinks&ref=4310724&pid=S1405-7743201400020000900033&lng=','','width=640,height=500,resizable=yes,scrollbars=1,menubar=yes,');">Links</a>&#160;]<!-- end-ref --></font></p>              <!-- ref --><p align="justify"><font face="verdana" size="2">Wohlin C., Runeson P., H&ouml;st M., Ohlsson M.C., Regnell B. <i>Experimentation in Software Engineering</i>, Springer, 2012, pp. 1&#45;236.    &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[&#160;<a href="javascript:void(0);" onclick="javascript: window.open('/scielo.php?script=sci_nlinks&ref=4310726&pid=S1405-7743201400020000900034&lng=','','width=640,height=500,resizable=yes,scrollbars=1,menubar=yes,');">Links</a>&#160;]<!-- end-ref --></font></p>              <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2"><b><a name="nota"></a>Nota</b></font></p>                   <p align="justify"><font face="verdana" size="2"><sup>1</sup> A Software Engineering Organization      (SEO) is an organization with effective management and improvement of internal      processes in software development, operation and maintenance. Term introduced      by Garcia et al. (2010)&#93;.</font></p>              <p align="justify"><font face="verdana" size="2">&nbsp;</font></p>              <p align="justify"><font face="verdana" size="2"><b>About the authors</b></font></p>              <p align="justify"><font face="verdana" size="2"><b><i>Hugo A. Mitre&#45;Hern&aacute;ndez.</i></b>     Is a software engineering researcher at CIMAT Zacatecas, Mexico and member of      the SEL&#45;UC3M (Software Engineering Lab, sel.inf.uc3m.es) group at Carlos      III University of Madrid. He holds a BSc degree in computer science from the      Technological Institute of Culiacan (Mexico, 2003), a MSc degree in computer      science and technology from the Carlos III University of Madrid (Spain, 2007)      and a Ph D. degree in computer science and technology from the Carlos III University      of Madrid (Spain, 2010). His current interests are software process improvement,      strategic management in <i>software engineering organizations</i> (SEO), IT      governance, knowledge management, product and process measurement and game design      and development.</font></p>              ]]></body>
<body><![CDATA[<p align="justify"><font face="verdana" size="2"><b><i>Javier Garc&iacute;a&#45;Guzm&aacute;n.</i></b>     PhD. Holds a BSc in engineering and a PhD in computer science (Carlos III University      of Madrid). He is a software process improvement consultant at PROGRESION SMP.      He has 9 years' experience as a software engineer and consultant for public      and private companies. He has participated in numerous research projects related      to software process improvement and its integration with the organizational      business processes, financed by public (European and national) and private funds.      He has published several books and international scientific papers related to      software engineering and collaborative working environments. His current research      interest is formal measurement of processes improvement, ISO 15504 assessments,      software capacity evaluations and audits and knowledge management related to      software engineering.</font></p>              <p align="justify"><font face="verdana" size="2"><b><i>Antonio de Amescua&#45;Seco.</i></b>     PhD. Holds a BSc in engineering and a PhD in computer science (Polytechnic University      of Madrid). He is a lecturer in software engineering at Carlos III University      of Madrid and founding partner of PROGRESION SMP, whose main research areas      are software development methodologies and software process improvement. He      has been responsible for the Spanish standard software development methodology,      called METRICA V3, for public administration. He has published several books      and over 100 technical publications on software engineering and management.      He is a member of the Spanish Association of Software Metrics (AEMES) and SPIN&#45;Spain      (Software Process Improvement Network).</font></p>              <p align="justify"><font face="verdana" size="2"><b><i>Perla Velasco&#45;Elizondo</i>.</b>     PhD. Is a professor of software engineering at the Autonomous University of    Zacatecas and faculty member of the master of software engineering program at    that institution. She earned her PhD in 2008 at The University of Manchester&#45;School    of Computer Science. From 2010&#45;2011 she was a postdoctoral researcher, working    in the ABLE group led by Prof. David Garlan, at The Institute for Software Research    (ISR) of The Carnegie Mellon University&#45;School of Computer Science. From    2001&#45;2003, she was associated researcher at the National Laboratory of Advanced    Computer Science (LANIA). Her research primary interests include software composition,    software architecture and software engineering education in industrial settings.</font></p>  	     ]]></body><back>
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