<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1405-2253</journal-id>
<journal-title><![CDATA[América Latina en la historia económica]]></journal-title>
<abbrev-journal-title><![CDATA[Am. Lat. Hist. Econ]]></abbrev-journal-title>
<issn>1405-2253</issn>
<publisher>
<publisher-name><![CDATA[Instituto de Investigaciones Dr. José María Luis Mora]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1405-22532025000200002</article-id>
<article-id pub-id-type="doi">10.18232/20073496.1508</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La construcción de marcas por las empresas andaluzas exportadoras de aceite de oliva a inicios del siglo xx]]></article-title>
<article-title xml:lang="en"><![CDATA[The construction of trademarks by Andalusian olive oil exporting companies at the beginning of the 20th century]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Fernández-Roca]]></surname>
<given-names><![CDATA[Francisco Javier]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López-Manjón]]></surname>
<given-names><![CDATA[Jesús Damián]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Pablo de Olavide  ]]></institution>
<addr-line><![CDATA[Sevilla ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2025</year>
</pub-date>
<volume>32</volume>
<numero>2</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1405-22532025000200002&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1405-22532025000200002&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1405-22532025000200002&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El artículo se inserta en el periodo de crecimiento global del mercado de aceite de oliva de marca y estudia cómo las empresas aceiteras andaluzas asumieron nuevas tendencias de comercialización creando marcas registradas que reforzaban el efecto del país de origen. Para ello, las empresas construyeron un social memory asset (sma) en el que incluyeron hechos culturales, monumentos e ideas preconcebidas de cómo se percibía a España en el exterior, y a Andalucía dentro de España. El texto analiza los nombres y los diseños gráficos registrados para envases y etiquetas. En las conclusiones se destaca el uso de una sma común por las principales empresas que contribuyó a su éxito exportador y cuyos elementos estaban consolidados en 1905. El artículo evidencia que las empresas aceiteras andaluzas estuvieron preparadas con antelación al auge exportador de los años veinte ya que tenían marcas orientadas a la exportación antes de 1910.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article focuses on the period of global growth of the branded olive oil market. It studies how Andalusian olive producers followed the new marketing trends and created trademarks that reinforced the country-of-origin effect. To this end, the companies built social memory assets (sma) which made reference to cultural facts, monuments and preconceived ideas of how Spain was perceived abroad, and Andalusia within Spain. Both the names and the graphic designs for the packaging and labels of the different registered brands are analyzed. According to our findings, the main exporter firms used a common sma which contributed to their export success and whose elements were consolidated in 1905. This article shows that Andalusian olive oil producers were prepared in advance of the export boom of the 1920s, since all of them owned trademarks destined for export before 1910.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[aceite de oliva]]></kwd>
<kwd lng="es"><![CDATA[Andalucía]]></kwd>
<kwd lng="es"><![CDATA[social memory assets]]></kwd>
<kwd lng="es"><![CDATA[marcas]]></kwd>
<kwd lng="en"><![CDATA[olive oil]]></kwd>
<kwd lng="en"><![CDATA[Andalucía]]></kwd>
<kwd lng="en"><![CDATA[social memory assets]]></kwd>
<kwd lng="en"><![CDATA[brandings]]></kwd>
</kwd-group>
</article-meta>
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