0186-1042
0186-1042
S0186-10422023000100289
10.22201/fca.24488410e.2023.4665
Mexico
00
03
2023
00
03
2023
68
1
289
323
[
2018
87
87
299-324
]
[
2017
7
21
]
[
2021
]
[
2019
37
1
1
111-27
]
[
2022
]
[
2011
]
[
2022
]
[
2020
11
9
9
]
[
2013
]
[
2019
]
[
1976
4
4
325-7
]
[
2017
]
[
1989
57
3
3
238-47
]
[
2020
46
383-400
]
[
2018
]
[
2011
235
235
217-39
]
[
2015
2
1
1
]
[
Interbrand
2020
]
[
]
[
]
[
2019
27
4
4
22-38
]
[
2022
5
2.1
2.1
45-68
]
[
2020
7
2
2
97-111
]
[
2017
10
10
165-89
]
[
1998
]
[
2022
]
[
2021
]
[
2019
24
24
1-24
]
[
2018
]
[
1994
]
[
2022
1-6
]
[
2020
E28
E28
586-99
]
[
2003
567-630
]
[
2022
10
6
]
[
2017
20-3
]
[
2016
37
37
75-94
]
[
2019
1-4
]
[
2017
]
[
2019
14
11
11
]
[
2017
31
71
71
103-26
]
[
2019
677
5
5
052038
]
[
2010
713-4
]
[
2002
159-73
]
[
2020
]