2683-2208
2683-2208
S2683-22082023000100023
10.21555/rpc.v5i1.2864
Mexico
Spain
00
06
2023
00
06
2023
5
1
23
31
[
2019
]
[
2017
]
[
2020
]
[
2020
149-53
]
[
2020
112
223-35
]
[
2009
52
1
1
45-66
]
[
2015
41
21-30
]
[
2021
14
1
1
]
[
2020
120
434-42
]
[
2020
]
[
2019
]
[
Emarketer
2021
]
[
2014
]
[
2012
29
1
1
30-5
]
[
Interbrand
2020
]
[
2020
116
597-607
]
[
2012
2nd
]
[
2008
]
[
2018
1-13
]
[
2019
]
[
2019
]
[
2021
]
[
2016
14
1
1
43-63
]