<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2594-1682</journal-id>
<journal-title><![CDATA[Sintaxis]]></journal-title>
<abbrev-journal-title><![CDATA[Sintaxis]]></abbrev-journal-title>
<issn>2594-1682</issn>
<publisher>
<publisher-name><![CDATA[Universidad Anáhuac México, Centro de Investigación para la Comunicación Aplicada]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2594-16822025000200104</article-id>
<article-id pub-id-type="doi">10.36105/stx.2025n15.07</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Francisco Villa: narrativas y comunicación en una perspectiva multimodal para la descripción del debate entre 2019-2024]]></article-title>
<article-title xml:lang="en"><![CDATA[Francisco Villa: Narratives and Communication in a Multimodal Perspective for the Description of the Debate between 2019-2024]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vázquez-Bravo]]></surname>
<given-names><![CDATA[Luz Elena]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Querétaro  ]]></institution>
<addr-line><![CDATA[Querétaro Querétaro]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<numero>15</numero>
<fpage>104</fpage>
<lpage>121</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2594-16822025000200104&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2594-16822025000200104&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2594-16822025000200104&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen A partir de una investigación bibliográfica en bases de datos cerradas y abiertas se encontró que conforme a Paul Ricoeur la narrativa sobre Villa sigue siendo una práctica mediadora y un debate vivo. En función de la comunicación multimodal se desarrollaron cinco temáticas: Villa y su presencia mediática actual, Villa en corridos y literatura, Villa y la identidad, Villa y la cuestión de la violencia y Villa auto mediático en el cine y la prensa. El revolucionario comprendía la importancia de la multimodalidad en la construcción de su imagen. Después de su muerte física, que no en la memoria, su vida, su persona, y sus actos se han constituido en algo más que un personaje histórico en un libro de texto, es un debate vivo que justamente es vigente de manera multimodal.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Through a bibliographic investigation in both closed and open databases, it was found that, according to Paul Ricoeur, the narrative about Villa remains a mediating practice and an ongoing debate. Based on multimodal communication, five themes were developed: Villa and his current media presence, Villa in corridos and literature, Villa and identity, Villa and the issue of violence, and Villa as a self-mediated figure in film and the press. The revolutionary understood the importance of multimodality in the construction of his image. After his physical death, though not in memory, his life, persona, and actions have become more than just a historical character in a textbook; they constitute a living debate that remains relevant in a multimodal context.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Francisco Villa]]></kwd>
<kwd lng="es"><![CDATA[narrativa multimodal]]></kwd>
<kwd lng="es"><![CDATA[identidad]]></kwd>
<kwd lng="es"><![CDATA[violencia]]></kwd>
<kwd lng="es"><![CDATA[debate actual]]></kwd>
<kwd lng="en"><![CDATA[Francisco Villa]]></kwd>
<kwd lng="en"><![CDATA[multimodal narrative]]></kwd>
<kwd lng="en"><![CDATA[identity]]></kwd>
<kwd lng="en"><![CDATA[violence]]></kwd>
<kwd lng="en"><![CDATA[current debate]]></kwd>
</kwd-group>
</article-meta>
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