<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2594-1682</journal-id>
<journal-title><![CDATA[Sintaxis]]></journal-title>
<abbrev-journal-title><![CDATA[Sintaxis]]></abbrev-journal-title>
<issn>2594-1682</issn>
<publisher>
<publisher-name><![CDATA[Universidad Anáhuac México, Centro de Investigación para la Comunicación Aplicada]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2594-16822023000100081</article-id>
<article-id pub-id-type="doi">10.36105/stx.2023n10.06</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Malestar mediático o movilización política: un análisis de recepciones en México sobre los efectos de los mensajes políticos televisivos con carga negativa]]></article-title>
<article-title xml:lang="en"><![CDATA[Media discomfort or political mobilization: an analysis of receptions in Mexico about the effects of negatively charged political messages on television]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sánchez Galicia]]></surname>
<given-names><![CDATA[Javier]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto de Comunicación Política A.C.  ]]></institution>
<addr-line><![CDATA[Ciudad de México ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2023</year>
</pub-date>
<numero>10</numero>
<fpage>81</fpage>
<lpage>99</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2594-16822023000100081&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2594-16822023000100081&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2594-16822023000100081&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En diversas investigaciones académicas se ha señalado a los contenidos mediáticos con carga negativa como los responsables de la anomia, apatía o alienación política de los ciudadanos, aunque también existe evidencia de que estos mensajes podrían despertar el interés por los asuntos públicos y alentar la movilización política. A partir de un estudio expostfacto de recepciones, se analizaron las narrativas de diversos grupos de electores expuestos a los anuncios políticos televisivos transmitidos durante las elecciones federales de 2021 en México. De este modo, se pudo indagar sobre las actitudes políticas en relación con las fuerzas políticas que participaron en la contienda.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract In various academic investigations, negatively charged media content has been pointed out as being responsible for the anomie, apathy or political alienation of citizens, although there is also evidence that these messages could arouse interest in public affairs and encourage political mobilization. Based on a study of ex post facto receptions, the narratives of various groups of voters exposed to the television political spots broadcast during the federal election in Mexico in 2021 were analyzed, which allowed us to inquire about the political attitudes around the political forces that participated in the election. the contest.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[malestar político]]></kwd>
<kwd lng="es"><![CDATA[anomia]]></kwd>
<kwd lng="es"><![CDATA[spot político]]></kwd>
<kwd lng="es"><![CDATA[comportamiento electoral]]></kwd>
<kwd lng="es"><![CDATA[movilización política]]></kwd>
<kwd lng="en"><![CDATA[political unrest]]></kwd>
<kwd lng="en"><![CDATA[anomie]]></kwd>
<kwd lng="en"><![CDATA[political spot]]></kwd>
<kwd lng="en"><![CDATA[electoral behavior]]></kwd>
<kwd lng="en"><![CDATA[political mobilization]]></kwd>
</kwd-group>
</article-meta>
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