<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-1124</journal-id>
<journal-title><![CDATA[Revista mexicana de ciencias pecuarias]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. mex. de cienc. pecuarias]]></abbrev-journal-title>
<issn>2007-1124</issn>
<publisher>
<publisher-name><![CDATA[Instituto Nacional de Investigaciones Forestales, Agrícolas y Pecuarias]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-11242018000300601</article-id>
<article-id pub-id-type="doi">10.22319/rmcp.v9i3.4500</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Oportunidades para caprinocultores de Guanajuato, México, en la comercialización de queso fino]]></article-title>
<article-title xml:lang="en"><![CDATA[Opportunities for goat farmers in Guanajuato, Mexico, in the marketing of fine cheese]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Santos-Lavalle]]></surname>
<given-names><![CDATA[Rodolfo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Flores-Verduzco]]></surname>
<given-names><![CDATA[Juan José]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cervantes-Escoto]]></surname>
<given-names><![CDATA[Fernando]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Salas-González]]></surname>
<given-names><![CDATA[José María]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sagarnaga-Villegas]]></surname>
<given-names><![CDATA[Leticia Myriam]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
<xref ref-type="aff" rid="Aaf"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma Chapingo Centro de Investigaciones Económicas Sociales y Tecnológicas de la Agroindustria y la Agricultura Mundial (Ciestaam) ]]></institution>
<addr-line><![CDATA[ Estado de Mexico]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma Chapingo Departamento de Sociología Rural ]]></institution>
<addr-line><![CDATA[ Estado de Mexico]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma Chapingo Departamento de Zootecnia ]]></institution>
<addr-line><![CDATA[ Estado de Mexico]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2018</year>
</pub-date>
<volume>9</volume>
<numero>3</numero>
<fpage>601</fpage>
<lpage>613</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-11242018000300601&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-11242018000300601&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-11242018000300601&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: A partir de 2008 el precio real de la leche de cabra se ha mantenido a la baja. Ante la imposibilidad de negociar una mejora, algunos caprinocultores han optado por transformarla en queso artesanal. Esta investigación permite conocer los retos y oportunidades al tomar esta decisión. El objetivo fue analizar las causas que limitan la participación y el posicionamiento en el mercado de empresas de caprinocultores productoras de queso fino, ubicadas en Guanajuato, México, con el fin de identificar alternativas orientadas a incrementar ventas. El estudio se realizó bajo el enfoque de red de valor y se aplicaron encuestas semi-estructuradas a los diferentes actores que la integran; la información permitió identificar flujos comerciales, formación de precios, problemas percibidos y su complejo causal. Se encontró que las empresas tienen débil posicionamiento en los mercados y limitada participación en venta directa a detallistas en mercados potenciales. La escasa diferenciación de productos y el bajo poder de negociación con sus compradores son las principales causas. A partir de esos hallazgos, se propone gestionar innovaciones en productos, procesos y mercadotecnia.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: Since 2008 the real price of goat's milk has been decreasing. By the impossibility of negotiate an improvement, some producers have chosen to make artisan cheese. This research allows to know the challenges and opportunities to take this decision. The objective was to analyze the causes that limit the participation and the positioning in the market of companies producers of fine cheese owned by goat producer, located in Guanjuato, México, in order to identify alternatives aimed at increasing sales. The study was conducted under the value network approach and semi-structured surveys were carried out to different actors that make it up; the information allowed to identify trade flow, price formation and identify perceived problems and their causal complex. It was found that the analized enterprises have a weak position in the markets and a limited participation in direct sales to retailers in potential markets. The low differentiation of the products and the low bargaining power with its buyers are the main causes. Based on these findings, it is proposed to manage innovations in products, processes and marketing.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Red de valor]]></kwd>
<kwd lng="es"><![CDATA[Diferenciación de productos]]></kwd>
<kwd lng="es"><![CDATA[Posicionamiento]]></kwd>
<kwd lng="es"><![CDATA[Innovación]]></kwd>
<kwd lng="en"><![CDATA[Value network]]></kwd>
<kwd lng="en"><![CDATA[Product differentiation]]></kwd>
<kwd lng="en"><![CDATA[Positioning]]></kwd>
<kwd lng="en"><![CDATA[Innovation]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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