<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-0705</journal-id>
<journal-title><![CDATA[Nova scientia]]></journal-title>
<abbrev-journal-title><![CDATA[Nova scientia]]></abbrev-journal-title>
<issn>2007-0705</issn>
<publisher>
<publisher-name><![CDATA[Universidad de La Salle Bajío A. C., Coordinación de Investigación]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-07052017000100371</article-id>
<article-id pub-id-type="doi">10.21640/ns.v9i18.709</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El impacto de la información y la conducta pro-ecológica sobre del consumo doméstico de agua]]></article-title>
<article-title xml:lang="en"><![CDATA[The impact of information and pro-ecological behavior on domestic water consumption]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Morales Ramírez]]></surname>
<given-names><![CDATA[Dionicio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
<xref ref-type="aff" rid="Aaf"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gracia Guzmán]]></surname>
<given-names><![CDATA[María D.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Laureano Casanova]]></surname>
<given-names><![CDATA[Oscar]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mar Ortíz]]></surname>
<given-names><![CDATA[Julio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Tamaulipas Facultad de Ingenieria "Arturo Narro Siller" ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2017</year>
</pub-date>
<volume>9</volume>
<numero>18</numero>
<fpage>371</fpage>
<lpage>393</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-07052017000100371&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-07052017000100371&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-07052017000100371&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este trabajo tiene como objetivo analizar si la información, las actitudes y la disposición hacia el cuidado del agua son determinantes para explicar el consumo de agua en el sector doméstico. Como base para el análisis, el consumo de agua per capita de 1100 hogares ubicados en el Área Metropolitana de Monterrey, México fue estudiado. Se elaboraron pruebas de asociación y se estimó una función de demanda mediante Mínimos Cuadrados Ordinarios, que incluye tanto el precio del servicio, el ingreso y una variable que captura la información que poseen los individuos sobre el cuidado del agua, las actitudes proactivas y su disposición hacia el cuidado de la misma. Los resultados indican que el precio, los ingresos y las actitudes proactivas son variables importantes para explicar el consumo de agua. Por ello, es importante estimular este tipo de actitudes pro-ecológicas en la sociedad para conservar este recurso natural y contribuir a alcanzar un consumo sustentable de agua.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This paper aims to analyze if the information, attitudes and willingness towards the water care are determinants of water consumption on the domestic sector. As a basis of this study, the per capita water consumption of 1100 households located in Monterrey, Mexico was analyzed. The Ordinay Least Squared method was employed to estimate a demand function, which includes the price of the service, the income of the individuals as well as a set of variables that capture the information available to the individuals about water care, the proactive attitudes and their willingness toward the household water care. Results indicate that price, income and the proactive attitudes are variables that explain water consumption. Therefore, it is important to stimulate these pro-ecologial attitudes in the society to conserve this natural resource and contribute to reach a sustainable water consumption.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[elasticidad de la demanda]]></kwd>
<kwd lng="es"><![CDATA[comportamiento del consumidor]]></kwd>
<kwd lng="es"><![CDATA[regresión múltiple]]></kwd>
<kwd lng="en"><![CDATA[demand elasticity]]></kwd>
<kwd lng="en"><![CDATA[consumer behavior]]></kwd>
<kwd lng="en"><![CDATA[multiple regression]]></kwd>
</kwd-group>
</article-meta>
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<source><![CDATA[Domestic Water Quantity, Service, Level and Health]]></source>
<year>2003</year>
<publisher-loc><![CDATA[Switzerland ]]></publisher-loc>
<publisher-name><![CDATA[World Health Organization Geneva]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
