<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1870-3550</journal-id>
<journal-title><![CDATA[Norteamérica]]></journal-title>
<abbrev-journal-title><![CDATA[Norteamérica]]></abbrev-journal-title>
<issn>1870-3550</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Centro de Investigaciones sobre América del Norte]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1870-35502021000100323</article-id>
<article-id pub-id-type="doi">10.22201/cisan.24487228e.2021.1.472</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Internacionalización de las plataformas públicas de streaming en América del Norte]]></article-title>
<article-title xml:lang="en"><![CDATA[The Internationalization of North American Public Streaming Platforms]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Muñoz Larroa]]></surname>
<given-names><![CDATA[Argelia Erandi]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional Autónoma de México  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<volume>16</volume>
<numero>1</numero>
<fpage>323</fpage>
<lpage>350</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1870-35502021000100323&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1870-35502021000100323&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1870-35502021000100323&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El siguiente artículo estudia la internacionalización de las plataformas públicas de streaming en América del Norte como una oportunidad para contribuir a la diversidad cultural a nivel mundial. La expansión geográfica de las plataformas públicas depende de sus objetivos, costes operativos y de las condiciones legales del contenido. Identificamos cinco modalidades de internacionalización de las plataformas de la región: 1) monetización, 2) conexión con la diáspora/migrantes, 3) difusión internacional, 4) internacionalización involuntaria y 5) bloqueo de contenidos en el extranjero. Se encontró que: i) los mayores obstáculos a la internacionalización son el manejo de derechos y los costos de la infraestructura de distribución y promoción; ii) las limitantes anteriores y las barreras idiomáticas hacen escasa la disponibilidad de las plataformas públicas de streaming entre los países de América del Norte; y iii) que la modalidad de difusión internacional, que deliberadamente busca dar a conocer la cultura propia a los extranjeros, es incipiente y queda al margen de políticas estatales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article studies the internationalization of North American public streaming platforms as an opportunity to contribute to worldwide cultural diversity. The geographical expansion of public plat- forms depends on their objectives, operating costs, and the content&#8217;s legal conditions. The author identifies five forms of regional platform internationalization: 1) monetization; 2) connections with the diaspora/migrants; 3) international dissemination; 4) involuntary internationalization; and, 5) blockage of content abroad. She found that i) the biggest obstacles to internationalization are the management of rights and distribution and promotional infrastructure costs; ii) prior limitations and language barriers hinder the availability of public streaming platforms among the countries of North America; and, iii) the mode of international dissemination, which deliberately seeks to make one&#8217;s own culture known to foreigners, is incipient and not part of state policies.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[plataformas de streaming]]></kwd>
<kwd lng="es"><![CDATA[audiovisual]]></kwd>
<kwd lng="es"><![CDATA[diversidad cultural]]></kwd>
<kwd lng="es"><![CDATA[medios públicos]]></kwd>
<kwd lng="en"><![CDATA[streaming platforms]]></kwd>
<kwd lng="en"><![CDATA[audiovisual]]></kwd>
<kwd lng="en"><![CDATA[cultural diversity]]></kwd>
<kwd lng="en"><![CDATA[public media]]></kwd>
</kwd-group>
</article-meta>
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