<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1665-6180</journal-id>
<journal-title><![CDATA[Apertura (Guadalajara, Jal.)]]></journal-title>
<abbrev-journal-title><![CDATA[Apert. (Guadalaj., Jal.)]]></abbrev-journal-title>
<issn>1665-6180</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Sistema de Universidad Virtual]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1665-61802017000200022</article-id>
<article-id pub-id-type="doi">10.32870/ap.v9n1.1018</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Uso del recurso de contenido en el aprendizaje en línea: YouTube]]></article-title>
<article-title xml:lang="en"><![CDATA[Resource use content online learning: YouTube]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodríguez Villalobos]]></surname>
<given-names><![CDATA[Martha Claudia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Fernández Garza]]></surname>
<given-names><![CDATA[Jessica]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Monterrey Departamento de Física y Matemáticas ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Tecnológico de Monterrey  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2017</year>
</pub-date>
<volume>9</volume>
<numero>1</numero>
<fpage>22</fpage>
<lpage>31</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1665-61802017000200022&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1665-61802017000200022&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1665-61802017000200022&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: El artículo presenta los resultados de la implementación del recurso de contenido de aprendizaje en línea YouTube en un curso de estadística a nivel posgrado. El objetivo fue verificar si el uso del canal educativo de YouTube como herramienta de recurso de contenido promueve un mejor resultado en el aprendizaje de los alumnos de la maestría en Administración Empresarial del Tecnológico de Monterrey durante el trimestre abril-julio de 2016. El diseño de la metodología consistió en compartirles a los alumnos semanalmente videos relacionados con el contenido de la materia para una mayor comprensión de este. La investigación se llevó a cabo mediante la estadística descriptiva e inferencial y se dividió a los alumnos en un grupo de control y uno experimental. A partir del segundo examen parcial, el grupo al cual se le compartieron los videos del canal educativo en YouTube obtuvieron mejores calificaciones respecto de quienes no tuvieron acceso a dicha herramienta; se concluye que hay un beneficio en el aprovechamiento académico al utilizar este recurso de contenido de aprendizaje.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: The article demonstrates the results of implementing the use of online learning contents found on the resource YouTube in the statistics course of graduate level. The objective was to verify whether the use of the educational YouTube channel tool promotes better results in students learning Mastery in Business Administration from the Tecnologico de Monterrey in the quarter of April to July 2016. The method consisted of sharing weekly videos with the students that farther exemplify the materials related to the subject matter for a more comprehensive understanding of these concepts. The research was conducted by descriptive and inferential statistics dividing students into a control or experimental group. After analysis, it was found that from second partial exam and on the group that had access and exposure to the shared videos on the educational channel on YouTube had better grades than those without such tool, so it is concluded that there is a benefit in academic achievement by using this resource for learning content.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Recursos educativos en línea]]></kwd>
<kwd lng="es"><![CDATA[videos educativos]]></kwd>
<kwd lng="es"><![CDATA[YouTube]]></kwd>
<kwd lng="es"><![CDATA[estadística]]></kwd>
<kwd lng="es"><![CDATA[aprendizaje en línea]]></kwd>
<kwd lng="es"><![CDATA[educación en línea]]></kwd>
<kwd lng="en"><![CDATA[Online educational resources]]></kwd>
<kwd lng="en"><![CDATA[educational videos]]></kwd>
<kwd lng="en"><![CDATA[YouTube]]></kwd>
<kwd lng="en"><![CDATA[statistics]]></kwd>
<kwd lng="en"><![CDATA[e-learning]]></kwd>
<kwd lng="en"><![CDATA[learning education]]></kwd>
</kwd-group>
</article-meta>
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