<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1405-9436</journal-id>
<journal-title><![CDATA[La ventana. Revista de estudios de género]]></journal-title>
<abbrev-journal-title><![CDATA[La ventana]]></abbrev-journal-title>
<issn>1405-9436</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro de Estudios de Género]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1405-94362021000100441</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Performing Beauty: Femininity Ideology, Neoliberalism and Aesthetic Labor Among Young Women in Mexico]]></article-title>
<article-title xml:lang="es"><![CDATA[Construyendo la belleza: feminidad, neoliberalismo y trabajo estético entre las mujeres jóvenes de México]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Terán Tassinari]]></surname>
<given-names><![CDATA[Eleana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Arun]]></surname>
<given-names><![CDATA[Shoba]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad del Norte  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Metropolitana de Manchester  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>United Kingdom</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<volume>6</volume>
<numero>53</numero>
<fpage>441</fpage>
<lpage>484</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1405-94362021000100441&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1405-94362021000100441&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1405-94362021000100441&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This research is motivated by the norms and practices of femininity that individuals create through performances and bodily practices. It investigates the levels of women&#8217;s acceptance of the femininity ideology and neoliberalism in the upper middle class, their effects on aesthetic labor and the objectification of their bodies. It examines how the logic and techniques associated with neoliberalism shapes the construction of current femininities and shifts in the relationship between the self and the body. Through the use of quantitative analysis from data based on young middle class women in Monterrey, Mexico, this study aims to determine how women are making sense of their bodies through self-discipline and self-regulation, as well as the ways in which neoliberal and postfeminist constructions of the sexual self and body are made meaningful in women&#8217;s everyday lives.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Esta investigación está motivada por las normas y prácticas de feminidad que las personas crean a través de actuaciones y prácticas corporales. Investigando los niveles de aceptación de las mujeres de la ideología de la feminidad y el neoliberalismo en la clase media alta, sus efectos sobre el trabajo estético y la objetivación de sus cuerpos. Examinando cómo el neoliberalismo configura la construcción de las feminidades actuales y la relación entre el yo y el cuerpo. Se utilizó una metodología cuantitativa para analizar los datos recopilados de 100 mujeres jóvenes de clase media en Monterrey, México, este estudio tiene como objetivo determinar cómo las mujeres dan sentido a sus cuerpos a través de la autodisciplina y la autorregulación, así como las formas en que las personas y construcciones neoliberales postfeministas del yo y el cuerpo sexuales tienen sentido en la vida cotidiana de las mujeres.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[femininity]]></kwd>
<kwd lng="en"><![CDATA[neoliberalism]]></kwd>
<kwd lng="en"><![CDATA[postfeminist]]></kwd>
<kwd lng="en"><![CDATA[beauty]]></kwd>
<kwd lng="en"><![CDATA[aesthetic labor]]></kwd>
<kwd lng="es"><![CDATA[feminidad]]></kwd>
<kwd lng="es"><![CDATA[neoliberalismo]]></kwd>
<kwd lng="es"><![CDATA[posfeminismo]]></kwd>
<kwd lng="es"><![CDATA[belleza]]></kwd>
<kwd lng="es"><![CDATA[trabajo estético]]></kwd>
</kwd-group>
</article-meta>
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