Evaluando la Autoridad en una Comunidad Weblog
Carlos Alberto Ochoa Ortiz Zezzatti1, José Alberto Hernández Aguilar2, Sául González Campos1, Arnulfo Castro Vázquez1 and Julio Cesar Ponce Gallegos3
1 Instituto de Ingeniería y Tecnología (Departamento de Ingeniería Eléctrica y Computación); UACJ, E–mails: megamax8@hotmail.com, jsaulg@prodigy.net.mx, arncastr@uacj.mx
2 CIICAp, Universidad Autónoma del Estado de Morelos, E–mail: jose_hernandez@uaem.mx
3 Laboratorio de Inteligencia Artificial, Universidad Autónoma de Aguascalientes, E–mail: julk_cpg@hotmail.com
]]> Article received on October 31, 2007
Abstract
The weblog medium while fundamentally is an innovation in personal publishing has also come to engender a new form of social interaction on the web: a massively distributed but completely connected conversation covering every imaginable topic of interest. A product of this ongoing communication is the set of hyperlinks made between weblogs in the exchange of dialog, a form of social acknowledgement on the part of authors. The purpose of this paper is to understand the social implications of linking in the community, drawing from the hyperlink citations collected by the Blogdex project over three years. Social network analysis is employed to describe the resulting social structure, and two measures of authority are explored: popularity, as measured by webloggers'public affiliations and influence measured by citation of each others writing. These metrics are evaluated with respect to each other and with the authority conferred by references in the popular press.
Keywords: Web log; social nets; social network analysis; permalink.
Resumen
El medio de la Weblog mientras que fundamentalmente es una innovación en la publicación personal ha también llevado a producir una nueva forma de interacción social en la Web: una conversación distribuida masivamente pero completamente conectada cubriendo cada tema imaginable de interés. Un producto de esta comunicación continua es el conjunto de hiperenlaces hechos entre weblogs en el intercambio de diálogos, una forma de reconocimiento social a los autores. El propósito de este documento es entender las implicaciones sociales de los enlaces en la comunidad, ilustrados por las citas de los hiperenlaces almacenadas en el proyecto Blogdex a lo largo de tres años. El análisis de redes sociales es utilizado para describir la estructura social resultante, y dos medidas de la autoridad son exploradas: la popularidad, medida por las afiliaciones públicas de los webloggers y la influencia medida por las citas en cada uno de los escritos de otros. Estas métricas son evaluadas una con respecto a la otra y con la autoridad conferida por los árbitros en la prensa popular.
Palabras clave: Weblog; redes sociales; análisis de una red social; permalink.
]]>DESCARGAR ARTÍCULO EN FORMATO PDF
References
1. Barabási, Albert–László. (2002) "Linked: The new science of networks" Cambridge, MA: Perseus Publishing. [ Links ]
2. Dash, Anil. (2004) Interview with Paul Bausch 2003 (cited March 24, 2004). Available from http://www.sixapart.com/log/2003/09/interview_with_shtml. [ Links ]
3. Freeman, Linton C. (1978). "Centrality in social networks conceptual clarification". Social Networks (3): 215–239. [ Links ]
4. Granovetter, Mark. (1973). "The Strength of Weak Ties". The American Journal of Sociology 78 (6): 1360–1380. [ Links ]
5. Granovetter, Mark (1983). "The Strength of Weak Ties: A Network Theory Revisited". Sociological Theory 1:201–233. [ Links ]
6. Katz, Elihu and Paul F. Lazarsfeld (1955). Personal Influence. Glencoe, IL: Free Press. [ Links ]
7. Marlow, Cameron (2004). Blogdex 2001 (cited May 2004). Available from http://blogdex.net/. [ Links ]
8. Marlow, Cameron (2002). "Getting the Scoop: Social Networks for News Dissemination". Paper read at Sunbelt Social Network Conference XXII, at New Orleans, LA. [ Links ]
9. Ochoa A. et al. (2007) "Discover behavior of Turkish people in Orkut" 17th International Conference on Electronics, Communications and Computers; Puebla, México. [ Links ]
10. Rogers, Everett M. (2003). "Difussion of innovations". 5th ed. New York: Free Press. [ Links ]
11. Shirky, Clay. (2004) "Power laws, weblogs and inequality 2003" (cited May 15, 2004). Available from http://www.shirky.com/writings/powerlaw_weblog.html. [ Links ]
12. Valente, Thomas W. (1995). "Network models of the diffusion of innovations, Quantitative methods in communication". Cresskill, N.J.: Hampton Press. [ Links ]
13. Weimann, Gabriel. (1982). "On the importance of marginality: One more step in the two–step flow of communication". American Sociological Review 47 (6): 764–773. [ Links ]
14. Wellman, Barry. (1997) "Structural analysis: From method and metaphor to theory and substance". In Social structures: A network approach, edited by B. Wellman and S.D. Berkowitz. Greenwich, CT: JAI Press. [ Links ]
15. Agarwal, Nitin. Liu, Huan. Tang, Lei. & Yu, Phillip, S. (2008). "Identifying the influential bloggers in a community", Web Search and Web Data Mining, Proceedings of the international conference on Web search and web data mining. Palo Alto, California, USA, pp 207–218. [ Links ]
16. Technorati (2008). "What is authority" in http://support.technorati.com/faq/topic/71 Consulted May 1 May 2008. [ Links ]
17. Gill, Kathy (2004). "How can we measure the influence of the blogosphere?" WWW2004, New York, NY in http://faculty.washington.edu/kegill/pub/www2004_blogosphere_gill.pdf May 2008. [ Links ]
18. Java Akshay. Kolari, Pranam. Finin, Tim and Oates, Tim (2006). "Modeling the Spread of Influence on the Blogosphere" WWW2006, May 22–26, 2006, Edinburgh, UK. [ Links ] ]]>