<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1405-1435</journal-id>
<journal-title><![CDATA[Convergencia]]></journal-title>
<abbrev-journal-title><![CDATA[Convergencia]]></abbrev-journal-title>
<issn>1405-1435</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma del Estado de México, Facultad de Ciencias Políticas y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1405-14352020000100115</article-id>
<article-id pub-id-type="doi">10.29101/crcs.v27i0.13365</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[&#8220;No sos vos, es Tinder&#8221;. Gamificación, consumo, gestión cotidiana y performance en aplicaciones de &#8220;levante&#8221;]]></article-title>
<article-title xml:lang="en"><![CDATA["It's not you, it's Tinder." Gamification, consumption, daily management and performance in dating apps]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Linne]]></surname>
<given-names><![CDATA[Joaquín]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Buenos Aires  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Argentina</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<volume>27</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1405-14352020000100115&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1405-14352020000100115&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1405-14352020000100115&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: Este artículo aborda los usos que jóvenes de sectores medios de Buenos Aires despliegan en aplicaciones de citas, &#8220;levante&#8221; o ligue. A nivel metodológico, se realizó una investigación exploratoria, que consistió en el análisis temático de mil perfiles y 20 entrevistas estructuradas a jóvenes usuarios de Tinder, Happn y OkCupid. Entre los resultados, se destacan tres tendencias emergentes. En primer lugar, la &#8220;gamificación&#8221;, que alude a la experiencia lúdica y competitiva, similar a la del videojuego, la cual implica la búsqueda sexoafectiva online en el sentido de desentrañar estrategias y desplegar habilidades para obtener mayor puntaje (&#8220;me gusta&#8221;, matches). En segundo lugar, el &#8220;consumo de superficie&#8221;, que refiere a un modo de relacionarse con los perfiles como objetos de consumo, lo cual implica no solo el voyeurismo sino una constante selección de candidatos. Por último, la &#8220;gestión cotidiana de redes y aplicaciones&#8221;, que implica una performance exigente sobre la identidad propia en pos de sobresalir en el ecosistema digital.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: This article addresses the uses that young people from middle sectors of Buenos Aires deploy in dating applications. At the methodological level, an exploratory investigation was carried out, which consisted of the thematic analysis of a thousand profiles and 20 structured interviews with young users of Tinder, Happn and OkCupid. Among the results, 3 emerging trends stand out. In the first place, the &#8220;gamification&#8221;, which refers to the playful and competitive experience, similar to that of the videogame, which implies the online sex search, in the sense of unraveling strategies and displaying skills to obtain a higher score (likes, matches). Second, the "surface consumption", which refers to a way of relating to profiles as objects of consumption, which implies not only voyeurism but a constant selection of candidates. Finally, the "daily management of networks and applications" that implies a demanding performance on one's identity in order to excel in the digital ecosystem.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[TIC]]></kwd>
<kwd lng="en"><![CDATA[love]]></kwd>
<kwd lng="en"><![CDATA[sexaffectivity]]></kwd>
<kwd lng="en"><![CDATA[youth]]></kwd>
<kwd lng="en"><![CDATA[Tinder]]></kwd>
<kwd lng="es"><![CDATA[TIC]]></kwd>
<kwd lng="es"><![CDATA[amor]]></kwd>
<kwd lng="es"><![CDATA[sexoafectividad]]></kwd>
<kwd lng="es"><![CDATA[jóvenes]]></kwd>
<kwd lng="es"><![CDATA[Tinder]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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