<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-4557</journal-id>
<journal-title><![CDATA[Estudios sociales (Hermosillo, Son.)]]></journal-title>
<abbrev-journal-title><![CDATA[Estud. soc]]></abbrev-journal-title>
<issn>0188-4557</issn>
<publisher>
<publisher-name><![CDATA[Centro de Investigación en Alimentación y Desarrollo A.C.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-45572017000100273</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El papel del mercado en la construcción de organizaciones sustentables]]></article-title>
<article-title xml:lang="en"><![CDATA[The role of market in building sustainable organizations]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Solís Santamaría]]></surname>
<given-names><![CDATA[Dante David]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Robles Parra]]></surname>
<given-names><![CDATA[Jesús Martín]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Preciado Rodríguez]]></surname>
<given-names><![CDATA[Juan Martín]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Hurtado Bringas]]></surname>
<given-names><![CDATA[Beatriz Alejandra]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Centro de Investigación en Alimentación y Desarrollo  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<aff id="Af2">
<institution><![CDATA[,Centro de Investigación en Alimentación y Desarrollo  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<aff id="Af3">
<institution><![CDATA[,Centro de Investigación en Alimentación y Desarrollo  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<volume>27</volume>
<numero>49</numero>
<fpage>273</fpage>
<lpage>294</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-45572017000100273&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-45572017000100273&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-45572017000100273&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: El objetivo del artículo es discutir cómo el mercado propicia modificaciones estructurales en las organizaciones que agilizan su tránsito hacia la sustentabilidad. Se discute y propone una estructura analítica que es contrastada en la producción de uva de mesa en Hermosillo, Sonora. La metodología consiste en un análisis indirecto sobre las condiciones de mercado del sistema uva de mesa y un panel de entrevistas que incluyen el perfil del puesto, gerencia, mercado y toma de decisiones realizadas a dieciocho gerentes seleccionados de una población de 39 organizaciones productoras de uva de mesa con una muestra estadística al 95% de confianza y 7% de error. Resultados: La evidencia empírica señala que las condiciones de mercado actuales se expresan en rigurosas certificaciones en los campos de responsabilidad social, inocuidad, calidad, seguridad y producción orgánica. Limitaciones: durante la investigación surgieron complicaciones logísticas que obligaron a modificar la muestra. Conclusiones: las condiciones de mercado han demandado nuevos perfiles y han modificado las formas organizativas, mismas que transitan de estructuras verticales hacia estructuras sistémicas sustentables: un cambio de empresa a organizaciones sustentables.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: The aim of this article is to discuss how the market causes structural changes in organizations by aligning their transition towards sus-tainability. It discusses and proposes an analytical framework that is proven in the production of table grapes in Hermosillo, Sonora. The methodology consists of an indirect analysis of market conditions on table grape system and an interviews panel including job profile, management, market and decisions made to 18 managers selected from a population of 39 organizations producing table grape with a statistical confidence of 95% and 7% error. Results: Empirical evidence indicates that current market conditions are expressed in rigorous certifications in the fields of social responsibility, safety, quality and organic production. Limitations: During the investigation, logistic complications arose that forced to modify the sample. Conclusions: Market conditions have demanded new profiles and have modified the organizational forms that move from vertical structures to sustainable systemic structures: a change from company to sustainable organizations.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Desarrollo regional]]></kwd>
<kwd lng="es"><![CDATA[mercado]]></kwd>
<kwd lng="es"><![CDATA[sustentabilidad]]></kwd>
<kwd lng="es"><![CDATA[organización]]></kwd>
<kwd lng="es"><![CDATA[estructura organizativa]]></kwd>
<kwd lng="es"><![CDATA[uva de mesa]]></kwd>
<kwd lng="en"><![CDATA[Regional development]]></kwd>
<kwd lng="en"><![CDATA[market]]></kwd>
<kwd lng="en"><![CDATA[sustainability]]></kwd>
<kwd lng="en"><![CDATA[organization]]></kwd>
<kwd lng="en"><![CDATA[organizational structure]]></kwd>
<kwd lng="en"><![CDATA[table grapes]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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