<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-2503</journal-id>
<journal-title><![CDATA[Revista mexicana de sociología]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Mex. Sociol]]></abbrev-journal-title>
<issn>0188-2503</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Instituto de Investigaciones Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-25032020000400002</article-id>
<article-id pub-id-type="doi">10.22201/iis.01882503p.2020.4.59207</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El universo sociohistórico de las imágenes klitsch]]></article-title>
<article-title xml:lang="en"><![CDATA[The sociohistorical universe of the klitsch images]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mallamaci]]></surname>
<given-names><![CDATA[Marco Germán]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional de San Juan  ]]></institution>
<addr-line><![CDATA[San Juan ]]></addr-line>
<country>Argentina</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<volume>82</volume>
<numero>4</numero>
<fpage>777</fpage>
<lpage>806</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-25032020000400002&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-25032020000400002&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-25032020000400002&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: Este artículo propone un análisis sociológico de la visualidad, planteando un recorrido histórico entre el dispositivo foto- gráfico, la sociedad kitsch y el capitalismo digital. Para ello, se ensaya un desplazamiento terminológico entre el clic fotográfico, el kitsch como dispositivo socio-estético y el click digital. Primeramente, se parte de los trabajos de Walter Benjamin, Susan Sontag, Roland Barthes y Vilém Flusser; luego se repasa la categoría de kitsch; finalmente, se propone el concepto de klitsch como un neologismo que explicaría la funcionalidad de la visualidad del capitalismo en la era de la programación y la interacción marcada por el hipervínculo digital de las redes.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: This paper presents a sociological analysis of visuality, proposing an historical movement between the photographic device, the kitsch society and the horizon of digital capitalism. A terminological shift is attempted from the photographic click, the kitsch as socio-esthetic mechanism and the digital click. The argument begins with the works of Wal- ter Benjamin, Susan Sontag, Roland Barthes and Vilém Flusser; then it reviews the notion of kitsch; finally, it introduces the concept of klitsch, a neologism that would explain the functionality of capitalism&#8217;s visuality in an era marked by programming and digital network hyperlinks.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[klitsch]]></kwd>
<kwd lng="es"><![CDATA[imagen]]></kwd>
<kwd lng="es"><![CDATA[fotografía]]></kwd>
<kwd lng="es"><![CDATA[sociedad-kitsch]]></kwd>
<kwd lng="es"><![CDATA[digitalización]]></kwd>
<kwd lng="es"><![CDATA[capitalismo]]></kwd>
<kwd lng="en"><![CDATA[klitsch]]></kwd>
<kwd lng="en"><![CDATA[image]]></kwd>
<kwd lng="en"><![CDATA[photography]]></kwd>
<kwd lng="en"><![CDATA[kitsch-society]]></kwd>
<kwd lng="en"><![CDATA[digitalization]]></kwd>
<kwd lng="en"><![CDATA[capitalism]]></kwd>
</kwd-group>
</article-meta>
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