<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0187-358X</journal-id>
<journal-title><![CDATA[Investigación bibliotecológica]]></journal-title>
<abbrev-journal-title><![CDATA[Investig. bibl]]></abbrev-journal-title>
<issn>0187-358X</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Instituto de Investigaciones Bibliotecológicas y de la Información]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0187-358X2017000200021</article-id>
<article-id pub-id-type="doi">10.22201/iibi.0187358xp.2017.72.57822</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Las redes sociales como herramienta para la divulgación de fondos documentales de bibliotecas. Estudio de caso de la cuenta en Twitter de la JFK Library]]></article-title>
<article-title xml:lang="en"><![CDATA[Social media as a tool to disseminate library contents. Case study of the JFK Library Twitter account]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Franch]]></surname>
<given-names><![CDATA[Pere]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Yeste]]></surname>
<given-names><![CDATA[Elena]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universitat Ramon Llull (URL) Facultad de Comunicación y Relaciones Internacionales Blanquerna. ]]></institution>
<addr-line><![CDATA[Barcelona, ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Ramon Llull. (URL). Facultad de Comunicación y Relaciones Internacionales Blanquerna. ]]></institution>
<addr-line><![CDATA[Barcelona, ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2017</year>
</pub-date>
<volume>31</volume>
<numero>72</numero>
<fpage>21</fpage>
<lpage>37</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0187-358X2017000200021&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0187-358X2017000200021&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0187-358X2017000200021&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: Se expone el uso que la JFK Library hace de las redes sociales para dar a conocer su actividad, se presenta la cuenta de Twitter @JFKsaid, creada en 2010 para conmemorar los 50 años de la llegada de J. F. Kennedy al poder y se estudia el uso de dicha cuenta para difundir los fondos documentales digitalizados del centro. El resultado pone en evidencia que la institución aprovecha poco el potencial de dicha cuenta para divulgar sus documentos digitalizados, entre los que se observa una ínfima presencia de videos frente a una mayor cantidad de fotos y archivos de audio. Como conclusiones principales se constata que Twitter ofrece enormes posibilidades para potenciar la difusión del conocimiento y el intercambio de información y documentación, que la cuenta @JFKsaid tiene más valor rememorativo que divulgativo y que su función es sobre todo autoreferencial.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: After describing the use of social media services (SMS) by JFK Library, we specifically study the use of the Twitter account @JFKsaid, created initially to commemorate the 50th anniversary of John F. Kennedy&#8217;s election as President of the United States of America. Our central research question asks how the JFK Library uses this Twitter account to disseminate digitalized documents (video, audio, text and photo) stored in its archives. Our findings show that Twitter is rarely used as a link to the JFK Library website and also that the number of video documents broadcast is insignificant when compared to the dissemination of audio files or photos. Even though, the use of Twitter by the JFK Library is focused largely on the self-referential task of commemorating President Kennedy and his legacy, our study confirms Twitter&#8217;s considerable potential as a medium for disseminating knowledge and sharing information and documentation.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Redes sociales]]></kwd>
<kwd lng="es"><![CDATA[Twitter]]></kwd>
<kwd lng="es"><![CDATA[Comunicación]]></kwd>
<kwd lng="es"><![CDATA[Bibliotecas]]></kwd>
<kwd lng="es"><![CDATA[Bibliotecas especializadas]]></kwd>
<kwd lng="es"><![CDATA[Archivos digitales]]></kwd>
<kwd lng="es"><![CDATA[Servicios bibliotecarios]]></kwd>
<kwd lng="es"><![CDATA[Difusión de fondos]]></kwd>
<kwd lng="es"><![CDATA[Efemérides]]></kwd>
<kwd lng="es"><![CDATA[Kennedy]]></kwd>
<kwd lng="en"><![CDATA[Social media]]></kwd>
<kwd lng="en"><![CDATA[Twitter]]></kwd>
<kwd lng="en"><![CDATA[Communication]]></kwd>
<kwd lng="en"><![CDATA[Libraries]]></kwd>
<kwd lng="en"><![CDATA[Specialized Libraries]]></kwd>
<kwd lng="en"><![CDATA[Digital Archives]]></kwd>
<kwd lng="en"><![CDATA[Library Services]]></kwd>
<kwd lng="en"><![CDATA[Dissemination of Stored Documents]]></kwd>
<kwd lng="en"><![CDATA[Anniversaries]]></kwd>
<kwd lng="en"><![CDATA[Kennedy]]></kwd>
</kwd-group>
</article-meta>
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