<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0186-1042</journal-id>
<journal-title><![CDATA[Contaduría y administración]]></journal-title>
<abbrev-journal-title><![CDATA[Contad. Adm]]></abbrev-journal-title>
<issn>0186-1042</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Contaduría y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0186-10422017000401345</article-id>
<article-id pub-id-type="doi">10.1016/j.cya.2017.06.014</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Evaluación del efecto de la psicología del inversionista en un mercado bursátil artificial mediante su grado de eficiencia]]></article-title>
<article-title xml:lang="en"><![CDATA[Evaluation of the effect of investor psychology on an artificial stock market through its degree of efficiency]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Duarte Duarte]]></surname>
<given-names><![CDATA[Juan Benjamin]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Talero Sarmiento]]></surname>
<given-names><![CDATA[Leonardo Hernán]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sierra Suárez]]></surname>
<given-names><![CDATA[Katherine Julieth]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Industrial de Santander  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2017</year>
</pub-date>
<volume>62</volume>
<numero>4</numero>
<fpage>1345</fpage>
<lpage>1360</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0186-10422017000401345&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0186-10422017000401345&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0186-10422017000401345&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo principal de este artículo es desarrollar un modelo autómata celular en el que interactúen más de un tipo de agentes bursátiles, donde el uso y el intercambio de información entre los inversionistas describen la complejidad medida a través de la estimación del coeficiente de Hurst, que representa un mercado eficiente o aleatorio al tener un valor igual a 0.5. Gracias a las variantes propuestas, en esta investigación se puede determinar que debe existir un componente racional en el simulador con el fin de generar un comportamiento eficiente.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The main objective of this article is to develop a Cellular Automaton Model in which more than one type of stockbroker interact, and where the use and exchange of information between investors describe the complexity measured through the estimation of the Hurst exponent. This exponent represents an efficient or random market when it has a value equal to 0.5. Thanks to the various proposals, it can be determined in this investigation that a rational component must exist in the simulator in order to generate an efficient behavior.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Autómata celular]]></kwd>
<kwd lng="es"><![CDATA[Complejidad]]></kwd>
<kwd lng="es"><![CDATA[Exponente de Hurst]]></kwd>
<kwd lng="es"><![CDATA[Psicología del inversionista]]></kwd>
<kwd lng="es"><![CDATA[G140]]></kwd>
<kwd lng="es"><![CDATA[G170]]></kwd>
<kwd lng="es"><![CDATA[G190]]></kwd>
<kwd lng="en"><![CDATA[Cellular automata]]></kwd>
<kwd lng="en"><![CDATA[Complexity]]></kwd>
<kwd lng="en"><![CDATA[Hurst exponent]]></kwd>
<kwd lng="en"><![CDATA[Investor psychology]]></kwd>
<kwd lng="en"><![CDATA[G140]]></kwd>
<kwd lng="en"><![CDATA[G170]]></kwd>
<kwd lng="en"><![CDATA[G190]]></kwd>
</kwd-group>
</article-meta>
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