<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0186-0348</journal-id>
<journal-title><![CDATA[Secuencia]]></journal-title>
<abbrev-journal-title><![CDATA[Secuencia]]></abbrev-journal-title>
<issn>0186-0348</issn>
<publisher>
<publisher-name><![CDATA[Instituto de Investigaciones Dr. José María Luis Mora]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0186-03482008000300137</article-id>
<article-id pub-id-type="doi">10.18234/secuencia.v0i72.1056</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Rock and roll, cultura y memoria colectiva en un mundo global]]></article-title>
<article-title xml:lang="en"><![CDATA[Rock and Roll, Culture and Collective Memory in a Global World]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ortiz Gómez]]></surname>
<given-names><![CDATA[Octavio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,UNAM Facultad de Ciencias Políticas y Sociales ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2008</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2008</year>
</pub-date>
<numero>72</numero>
<fpage>137</fpage>
<lpage>170</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0186-03482008000300137&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0186-03482008000300137&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0186-03482008000300137&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: A partir de la descripción de los elementos escenográficos y la evocación de la primera presentación en México de Paul McCartney, el autor analiza la relación indisoluble entre la música de   rock y la cultura de masas, tan representativa del devenir cultural de la segunda mitad del siglo XX. Se centra en el desarrollo del   rock como espectáculo y cultura juvenil. Hace mención de la revolución cultural de la década de 1960 como un fenómeno determinante de nuestra época, al igual que de la obra de los Beatles en cuanto ejemplo claro del vínculo histórico entre la música   pop, los medios de comunicación y el entretenimiento masivo. Basándose en acontecimientos concretos destaca los aspectos rituales y festivos de las concentraciones donde el   rock es protagonista, y plantea que esta expresión artística popular encarna como pocas el significado del   posmodernismo. El autor sostiene que no se entendería la dirección que siguieron las industrias culturales en la pasada centuria sin considerar, la influencia de tal música.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: On the basis of the description of scenographic features and the evocation of Paul McCartney's first appearance in México, the author analyzes the indissoluble link between rock music and mass culture, so representative of the cultural development of the second half of the 20th century. The author focuses on the development of rock as a performance and youth culture. It mentions the cultural revolution of the 1960s as a determining phenomenon of our era, like the work of The Beatles, as a clear example of the historie link between pop music, the media and mass entertainment. On the basis of specific events, he highlights the ritual and festive aspeets of the large gatherings in which rock plays a key role and suggests that this popular artistic expression embodies the meaning of   postmodernism. The author suggests that it would be impossible to understand the direction taken by last century's cultural industries without considering the influence of this music.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Rock]]></kwd>
<kwd lng="es"><![CDATA[cultura de masas]]></kwd>
<kwd lng="es"><![CDATA[cultura juvenil]]></kwd>
<kwd lng="es"><![CDATA[medios de comunicación]]></kwd>
<kwd lng="es"><![CDATA[globalización]]></kwd>
<kwd lng="es"><![CDATA[espectáculo]]></kwd>
<kwd lng="es"><![CDATA[posmodernismo]]></kwd>
<kwd lng="es"><![CDATA[memoria colectiva]]></kwd>
<kwd lng="en"><![CDATA[Rock]]></kwd>
<kwd lng="en"><![CDATA[mass culture]]></kwd>
<kwd lng="en"><![CDATA[youth culture]]></kwd>
<kwd lng="en"><![CDATA[media]]></kwd>
<kwd lng="en"><![CDATA[globalization]]></kwd>
<kwd lng="en"><![CDATA[show]]></kwd>
<kwd lng="en"><![CDATA[post-modernism]]></kwd>
<kwd lng="en"><![CDATA[collective memory]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Agustín]]></surname>
<given-names><![CDATA[José]]></given-names>
</name>
</person-group>
<source><![CDATA[La nueva música clásica]]></source>
<year>1985</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Editorial Universo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bastide]]></surname>
<given-names><![CDATA[Roger]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Memoria colectiva y sociología del bricolage]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Giménez]]></surname>
</name>
</person-group>
<source><![CDATA[Teoría]]></source>
<year>2005</year>
<volume>II</volume>
<page-range>131-57</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Beck]]></surname>
<given-names><![CDATA[Ulrich]]></given-names>
</name>
</person-group>
<source><![CDATA[¿Qué es la globalización?]]></source>
<year>1998</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Paidós]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Benjamín]]></surname>
<given-names><![CDATA[Walter]]></given-names>
</name>
</person-group>
<source><![CDATA[La obra de arte en la época de su reproductibilidad técnica]]></source>
<year>2003</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Introducción de Bolívar Echeverría]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Burke]]></surname>
<given-names><![CDATA[Peter]]></given-names>
</name>
</person-group>
<source><![CDATA[Visto y no visto]]></source>
<year>2001</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Crítica]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Carvalho]]></surname>
<given-names><![CDATA[José Jorge de]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Las dos caras de la tradición: lo clásico y lo popular en la modernidad latinoamericana]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[García Canclini]]></surname>
<given-names><![CDATA[Néstor]]></given-names>
</name>
</person-group>
<source><![CDATA[Cultura y pospolítica]]></source>
<year>1991</year>
<page-range>125-59</page-range><publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[CONACULTA,]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chartier]]></surname>
<given-names><![CDATA[Roger]]></given-names>
</name>
</person-group>
<source><![CDATA[El mundo como representación]]></source>
<year>2002</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Gedisa]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dallal]]></surname>
<given-names><![CDATA[Alberto]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El ensayo y la crítica]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Dallal]]></surname>
<given-names><![CDATA[Alberto]]></given-names>
</name>
</person-group>
<source><![CDATA[Periodismo y literatura]]></source>
<year>1988</year>
<page-range>7-12</page-range><publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Ediciones Gernika]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dallal]]></surname>
<given-names><![CDATA[Alberto]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Los espacios del espectáculo]]></article-title>
<source><![CDATA[La cultura en México, suplemento de Siempre!]]></source>
<year>1995</year>
<numero>2173</numero>
<issue>2173</issue>
<page-range>44-8</page-range></nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dallal]]></surname>
<given-names><![CDATA[Alberto]]></given-names>
</name>
</person-group>
<source><![CDATA[Lenguajes periodísticos]]></source>
<year>2003</year>
<edition>2a</edition>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[IIE-UNAM]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<source><![CDATA[Diccionario enciclopédico Grijalbo]]></source>
<year>1986</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Grijalbo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Eagleton]]></surname>
<given-names><![CDATA[Terry]]></given-names>
</name>
</person-group>
<source><![CDATA[La idea de cultura]]></source>
<year>2001</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Paidós]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Echeverría]]></surname>
<given-names><![CDATA[Bolívar]]></given-names>
</name>
</person-group>
<source><![CDATA[Definición de la cultura]]></source>
<year>2001</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[UNAM]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Farr]]></surname>
<given-names><![CDATA[Robert M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Las representaciones sociales]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Moscovici]]></surname>
<given-names><![CDATA[Serge]]></given-names>
</name>
</person-group>
<source><![CDATA[Psicología social. II. Pensamiento y vida social]]></source>
<year>1993</year>
<page-range>495-506</page-range><publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Paidós]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fernández Christlieb]]></surname>
<given-names><![CDATA[Pablo]]></given-names>
</name>
</person-group>
<source><![CDATA[El espíritu de la calle. Psicología política de la cultura cotidiana]]></source>
<year>2004</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Anthropos]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Frith]]></surname>
<given-names><![CDATA[Simón]]></given-names>
</name>
</person-group>
<source><![CDATA[Sociología del rock]]></source>
<year>1980</year>
<publisher-loc><![CDATA[Madrid ]]></publisher-loc>
<publisher-name><![CDATA[Ediciones Júcar]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Frith]]></surname>
<given-names><![CDATA[Simón]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El problema del valor en los estudios culturales]]></article-title>
<source><![CDATA[Jóvenes]]></source>
<year>1998</year>
<volume>2</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>144-70</page-range><publisher-name><![CDATA[Instituto Mexicano de la Juventud]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Frith]]></surname>
<given-names><![CDATA[Simón]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La constitución de la música rock como industria transnacional]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Puig]]></surname>
<given-names><![CDATA[Luis]]></given-names>
</name>
<name>
<surname><![CDATA[Talens]]></surname>
<given-names><![CDATA[Jenaro]]></given-names>
</name>
</person-group>
<source><![CDATA[Las culturas del rock]]></source>
<year>1999</year>
<page-range>11-30</page-range><publisher-name><![CDATA[Pre-Textos]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ford]]></surname>
<given-names><![CDATA[Aníbal]]></given-names>
</name>
</person-group>
<source><![CDATA[Navegaciones]]></source>
<year>1994</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Amorrortu]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Garay]]></surname>
<given-names><![CDATA[Adrián de]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Una mirada a las identidades juveniles desde el rock]]></article-title>
<source><![CDATA[Jóvenes]]></source>
<year>1998</year>
<volume>2</volume>
<numero>6</numero>
<edition>cuarta época</edition>
<issue>6</issue>
<page-range>40-53</page-range></nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[García Canclini]]></surname>
<given-names><![CDATA[Néstor]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Los estudios sobre comunicación y consumo]]></article-title>
<source><![CDATA[Diálogos de la comunicación]]></source>
<year>1992</year>
<numero>32</numero>
<issue>32</issue>
<page-range>8-15</page-range></nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Giddens]]></surname>
<given-names><![CDATA[Anthony]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Modernidad y autoidentidad]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Giddens]]></surname>
<given-names><![CDATA[Anthony]]></given-names>
</name>
</person-group>
<source><![CDATA[Las consecuencias perversas de la modernidad]]></source>
<year>1997</year>
<page-range>33-71</page-range><publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Anthropos]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Giménez]]></surname>
<given-names><![CDATA[Gilberto]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La identidad social o el retorno del sujeto en sociología]]></article-title>
<source><![CDATA[Versión]]></source>
<year>1992</year>
<numero>2</numero>
<issue>2</issue>
<page-range>183-205</page-range><publisher-name><![CDATA[UAM]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Giménez]]></surname>
<given-names><![CDATA[Gilberto]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Globalización y cultura]]></article-title>
<source><![CDATA[Estudios Sociológicos]]></source>
<year>2002</year>
<volume>XX</volume>
<numero>58</numero>
<issue>58</issue>
<page-range>23-46</page-range><publisher-name><![CDATA[COLMEX]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Giménez]]></surname>
<given-names><![CDATA[Gilberto]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Identidad y memoria colectiva]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Giménez]]></surname>
</name>
</person-group>
<source><![CDATA[Teoría]]></source>
<year>2005</year>
<volume>I</volume>
<page-range>89-111</page-range></nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Giménez]]></surname>
<given-names><![CDATA[Gilberto]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La concepción simbólica de la cultura]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Giménez]]></surname>
<given-names><![CDATA[Gilberto]]></given-names>
</name>
</person-group>
<source><![CDATA[Estudios sobre la cultura y las identidades sociales]]></source>
<year>2007</year>
<volume>I</volume>
<page-range>25-51</page-range><publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[CONACULTA]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Giménez]]></surname>
<given-names><![CDATA[Gilberto]]></given-names>
</name>
</person-group>
<source><![CDATA[Teoría y análisis de la cultura]]></source>
<year>2005</year>
<volume>2</volume>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[ICOCULT]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Goldman]]></surname>
<given-names><![CDATA[Albert]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Emergence of Rock]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Howard]]></surname>
<given-names><![CDATA[Gerald]]></given-names>
</name>
</person-group>
<source><![CDATA[The Sixties]]></source>
<year>1982</year>
<page-range>343-64</page-range><publisher-loc><![CDATA[Nueva York ]]></publisher-loc>
<publisher-name><![CDATA[Washington Square Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Goldmann]]></surname>
<given-names><![CDATA[Lucien]]></given-names>
</name>
</person-group>
<source><![CDATA[Las ciencias humanas y la filosofía]]></source>
<year>1981</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Ediciones Nueva Visión]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[González Flores]]></surname>
<given-names><![CDATA[Laura]]></given-names>
</name>
</person-group>
<source><![CDATA[Fotografía y pintura: ¿dos medios diferentes?]]></source>
<year>2005</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Gustavo Gili]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Halbwachs]]></surname>
<given-names><![CDATA[Maurice]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Los marcos sociales de la memoria]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Giménez]]></surname>
</name>
</person-group>
<source><![CDATA[Teoría]]></source>
<year>2005</year>
<volume>II</volume>
<page-range>118-30</page-range></nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hauser]]></surname>
<given-names><![CDATA[Arnold]]></given-names>
</name>
</person-group>
<source><![CDATA[Historia social de la literatura y el arte]]></source>
<year>1998</year>
<volume>2</volume>
<publisher-loc><![CDATA[Madrid ]]></publisher-loc>
<publisher-name><![CDATA[Debate]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hesmondhalgh]]></surname>
<given-names><![CDATA[David]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Repensar la música popular después del rock y el soul]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Curran]]></surname>
<given-names><![CDATA[James]]></given-names>
</name>
<name>
<surname><![CDATA[Morley]]></surname>
<given-names><![CDATA[David]]></given-names>
</name>
<name>
<surname><![CDATA[Walkerdine]]></surname>
<given-names><![CDATA[Valerie]]></given-names>
</name>
</person-group>
<source><![CDATA[Estudios culturales y comunicación]]></source>
<year>1998</year>
<page-range>297-322</page-range><publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Paidós]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hobsbawm]]></surname>
<given-names><![CDATA[Eric]]></given-names>
</name>
</person-group>
<source><![CDATA[Historia del siglo XX]]></source>
<year>2003</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Crítica]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jameson]]></surname>
<given-names><![CDATA[Frederic]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Posmodernismo y sociedad de consumo]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Foster]]></surname>
<given-names><![CDATA[Hal]]></given-names>
</name>
</person-group>
<source><![CDATA[La posmodernidad]]></source>
<year>1988</year>
<page-range>165-86</page-range><publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Kairós]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jodelet]]></surname>
<given-names><![CDATA[Denise]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La representación social: fenómeno, concepto y teoría]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Moscovici]]></surname>
<given-names><![CDATA[Serge]]></given-names>
</name>
</person-group>
<source><![CDATA[Psicología social. II. Pensamiento y vida social]]></source>
<year>1993</year>
<page-range>469-94</page-range><publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Paidós]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lipsitz]]></surname>
<given-names><![CDATA[George]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Who'll Stop the Rain? Youth Culture, Rock'n Roll, and Social Grises]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Farber]]></surname>
<given-names><![CDATA[David]]></given-names>
</name>
</person-group>
<source><![CDATA[The Sixties. From Memory to History]]></source>
<year>1994</year>
<page-range>206-34</page-range><publisher-loc><![CDATA[Chapel Hill, Carolina del Norte ]]></publisher-loc>
<publisher-name><![CDATA[The University of North Carolina Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B38">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Maffesoli]]></surname>
<given-names><![CDATA[Michel]]></given-names>
</name>
</person-group>
<source><![CDATA[El tiempo de las tribus]]></source>
<year>1990</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Icaria]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B39">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Maffesoli]]></surname>
<given-names><![CDATA[Michel]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Sociedad o comunidad: tribalismo y sentimiento de pertenencia]]></article-title>
<source><![CDATA[Caminos del pensamiento, hacia nuevos lenguajes]]></source>
<year>2000</year>
<page-range>247-54</page-range><publisher-loc><![CDATA[París ]]></publisher-loc>
<publisher-name><![CDATA[UNESCO]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B40">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Manero Brito]]></surname>
<given-names><![CDATA[Roberto]]></given-names>
</name>
<name>
<surname><![CDATA[Martínez]]></surname>
<given-names><![CDATA[Maricela Adriana Soto]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Memoria colectiva y procesos sociales]]></article-title>
<source><![CDATA[Enseñanza e Investigación en Psicología]]></source>
<year>2005</year>
<volume>10</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>171-89</page-range><publisher-loc><![CDATA[Xalapa ]]></publisher-loc>
<publisher-name><![CDATA[Universidad Veracruzana]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B41">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Martín-Barbero]]></surname>
<given-names><![CDATA[Jesús]]></given-names>
</name>
</person-group>
<source><![CDATA[De los medios a las mediaciones. Comunicación, cultura y hegemonía]]></source>
<year>1987</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Editorial Gustavo Gili]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B42">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mattelart]]></surname>
<given-names><![CDATA[Armand]]></given-names>
</name>
<name>
<surname><![CDATA[Mattelart]]></surname>
<given-names><![CDATA[Michéle]]></given-names>
</name>
</person-group>
<source><![CDATA[Historia de las teorías de la comunicación]]></source>
<year>1997</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Paidós]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B43">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mier Vega]]></surname>
<given-names><![CDATA[Luis Javier]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Itinerario de Jesús Martín-Barbero. De la filosofía a la comunicación]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Barbero]]></surname>
<given-names><![CDATA[Jesús Martín]]></given-names>
</name>
</person-group>
<source><![CDATA[Umbral XXI]]></source>
<year>1990</year>
<numero>4</numero>
<issue>4</issue>
<page-range>34-7</page-range><publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Universidad Iberoamericana]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B44">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Morley]]></surname>
<given-names><![CDATA[David]]></given-names>
</name>
</person-group>
<source><![CDATA[Televisión, audiencias y estudios culturales]]></source>
<year>1996</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Amorrortu]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B45">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ortiz Gómez]]></surname>
<given-names><![CDATA[Octavio]]></given-names>
</name>
</person-group>
<source><![CDATA[El surgimiento del rock y su asentamiento internacional como producto cultural de masas, 1950-1973. Tradición e innovación en el desarrollo de una música popular juvenil transnacional y sus nexos con la consolidación de la cultura de masas y la industria cultural en el mundo]]></source>
<year>2007</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Facultad de Ciencias Políticas y Sociales, UNAM]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B46">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[O'Sullivan]]></surname>
<given-names><![CDATA[Tim]]></given-names>
</name>
</person-group>
<source><![CDATA[Conceptos clave en comunicación y estudios culturales]]></source>
<year>1997</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Amorrortu]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B47">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pareles]]></surname>
<given-names><![CDATA[Jon]]></given-names>
</name>
<name>
<surname><![CDATA[Romanowski]]></surname>
<given-names><![CDATA[Patricia]]></given-names>
</name>
</person-group>
<source><![CDATA[The Rolling Stone Encyclopedia of Rock &amp; Roll]]></source>
<year>1983</year>
<publisher-loc><![CDATA[Nueva York ]]></publisher-loc>
<publisher-name><![CDATA[Rolling Stone Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B48">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Prigogine]]></surname>
<given-names><![CDATA[Ilya]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[De los relojes a las nubes]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Schnitman]]></surname>
<given-names><![CDATA[Dora Fried]]></given-names>
</name>
</person-group>
<source><![CDATA[Nuevos paradigmas. Cultura y subjetividad]]></source>
<year>1994</year>
<page-range>395-413</page-range><publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Paidós]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B49">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Puig]]></surname>
<given-names><![CDATA[Luis]]></given-names>
</name>
<name>
<surname><![CDATA[Talens]]></surname>
<given-names><![CDATA[Jenaro]]></given-names>
</name>
</person-group>
<source><![CDATA[Las culturas del rock]]></source>
<year>1999</year>
<publisher-loc><![CDATA[Valencia ]]></publisher-loc>
<publisher-name><![CDATA[Pre-Textos]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B50">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sánchez]]></surname>
<given-names><![CDATA[Antulio]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El rock como imaginación. Acerca de los entramados de la música]]></article-title>
<source><![CDATA[Jóvenes]]></source>
<year>1998</year>
<volume>2</volume>
<numero>6</numero>
<edition>cuarta época</edition>
<issue>6</issue>
<page-range>12-39</page-range><publisher-name><![CDATA[Instituto Mexicano de la Juventud]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B51">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sánchez Ruiz]]></surname>
<given-names><![CDATA[Enrique E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Globalización e industrias culturales en Latinoamérica. Del mercado a las políticas públicas]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Sosa]]></surname>
<given-names><![CDATA[Ernesto]]></given-names>
</name>
</person-group>
<source><![CDATA[La cultura en un mundo global. Una perspectiva desde México]]></source>
<year>2003</year>
<page-range>37-73</page-range><publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Instituto Matías Romero-SRE]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B52">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Thompson]]></surname>
<given-names><![CDATA[John B.]]></given-names>
</name>
</person-group>
<source><![CDATA[Ideología y cultura moderna]]></source>
<year>2002</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[UAM-Xochimilco]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B53">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Tomlinson]]></surname>
<given-names><![CDATA[John]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Globalización y cultura]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Giménez]]></surname>
</name>
</person-group>
<source><![CDATA[Teoría]]></source>
<year>2005</year>
<volume>II</volume>
<page-range>331-67</page-range></nlm-citation>
</ref>
<ref id="B54">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Urteaga Castro-Pozo]]></surname>
<given-names><![CDATA[Maritza]]></given-names>
</name>
</person-group>
<source><![CDATA[Por los territorios del rock. Identidades juveniles y rock mexicano]]></source>
<year>1998</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[CNCA]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B55">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Urteaga Castro-Pozo]]></surname>
<given-names><![CDATA[Maritza]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Imágenes de lo juvenil en el México moderno]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Portugal]]></surname>
<given-names><![CDATA[Inés Cornejo]]></given-names>
</name>
</person-group>
<source><![CDATA[Texturas urbanas: comunicación y cultura]]></source>
<year>2003</year>
<page-range>25-69</page-range><publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Fundación Manuel Buendía]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B56">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Vattimo]]></surname>
<given-names><![CDATA[Gianni]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Posmodernidad: ¿una sociedad Transparente?]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Vattimo]]></surname>
<given-names><![CDATA[Gianni]]></given-names>
</name>
</person-group>
<source><![CDATA[En torno a la posmodernidad]]></source>
<year>1990</year>
<page-range>9-19</page-range><publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Anthropos]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B57">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zubieta]]></surname>
<given-names><![CDATA[Ana María]]></given-names>
</name>
</person-group>
<source><![CDATA[Cultura popular y cultura de masas]]></source>
<year>2000</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Paidós]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B58">
<nlm-citation citation-type="">
<source><![CDATA[Linda McCartney's Sixties: Portrait of an Era]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B59">
<nlm-citation citation-type="">
<source><![CDATA[La Jornada]]></source>
<year>2005</year>
</nlm-citation>
</ref>
<ref id="B60">
<nlm-citation citation-type="">
<source><![CDATA[Live 8, sitio oficial]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B61">
<nlm-citation citation-type="">
<source><![CDATA[Paul McCartney, sitio oficial]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B62">
<nlm-citation citation-type="book">
<collab>Los Beatles</collab>
<source><![CDATA[The Beatles Anthology 1]]></source>
<year>1995</year>
<page-range>46</page-range><publisher-loc><![CDATA[Holanda ]]></publisher-loc>
<publisher-name><![CDATA[Apple Corps]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B63">
<nlm-citation citation-type="book">
<collab>Los Beatles</collab>
<source><![CDATA[The Beatles Anthology]]></source>
<year>2003</year>
<publisher-loc><![CDATA[Estados Unidos ]]></publisher-loc>
<publisher-name><![CDATA[Apple Corps Limited]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B64">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[McCartney]]></surname>
<given-names><![CDATA[Paul]]></given-names>
</name>
</person-group>
<source><![CDATA[Paul is Live in Concert. On the New World Tour]]></source>
<year>2003</year>
<publisher-loc><![CDATA[Cambridge, MA ]]></publisher-loc>
<publisher-name><![CDATA[MPl]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
