<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0185-1918</journal-id>
<journal-title><![CDATA[Revista mexicana de ciencias políticas y sociales]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. mex. cienc. polít. soc]]></abbrev-journal-title>
<issn>0185-1918</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Ciencias Políticas y Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0185-19182006000100143</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Encuestas de opinión, imagen y cambio de actitud]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Kuschick]]></surname>
<given-names><![CDATA[Murilo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional Autónoma de México Programa de Posgrado en Ciencias Políticas y Sociales ]]></institution>
<addr-line><![CDATA[México D.F.]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2006</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2006</year>
</pub-date>
<volume>48</volume>
<numero>196</numero>
<fpage>143</fpage>
<lpage>157</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0185-19182006000100143&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0185-19182006000100143&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0185-19182006000100143&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En este artículo, el autor parte de la premisa de que la modificación en la imagen de los personajes políticos puede modificar la actitud de la intención de voto del electorado. Para ilustrar este principio, el autor echa mano de encuestas aplicadas por él mismo a la opinión pública a raíz de los llamados "videoescándalos" del 2004.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract In this article the author bases his analysis on the premise that the modification of the image of political characters can modify the attitude and the voting preference of the voters. A set of public opinion surveys, submitted by the author in response to the so called "video-scandals" are going to be used in order to fundament the above proposed principle.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Imagen pública]]></kwd>
<kwd lng="es"><![CDATA[videoescándalos]]></kwd>
<kwd lng="es"><![CDATA[encuestas de opinión]]></kwd>
<kwd lng="es"><![CDATA[conducta electoral]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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</back>
</article>
