MEJIA-TREJO, Juan; SANCHEZ GUTIERREZ, José  and  PATINO-KARAM, Juan Pablo. Key Fail Factors as Innovation Strategies To Be Avoided: A Comparative Study between Mexican and American Social Impact Startup in COVID-19 Pandemic Times. Norteamérica [online]. 2022, vol.17, n.1, pp.217-264.  Epub Nov 22, 2022. ISSN 2448-7228.