Contad. Adm- PDF Download - Art. IDS0186-10422011000200005

Contaduría y administración
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MOSQUEDA ALMANZA, Rubén-Martín and MONTAUDON TOMAS, Cynthia. Challenges and perspectives in using PIMS methodology to explain the success of the marketing strategy in businesses. Contad. Adm [online]. 2011, n.234, pp.79-99. ISSN 0186-1042.

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