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The Anáhuac j. vol.22 n.1 Ciudad de México Jan./Jun. 2022  Articles | | | | | | · Life-gambling: Metaphor Elicitation in Consumers during the COVID-19 Pandemic
Salinas-Mercado, Esteban; Mercado-González, Julieta; Barajas-Portas, Karla
| | | | | | · Identification of competitive advantages for Mexican SMEs in emerging markets: results of a bibliometric study
Lara Félix, Jesús Humberto; Cervantes, Fernando Javier
| | | | | | · Strategies for exports of Mexican companies in the food industry vis a vis COVID-19
Ramos Valdez, Minerva Evangelina; Guajardo García, Ana Valeria; López Jasso, Diana Carolina; Puente Ortiz, Diego; González Villegas, Lizbeth
| | | | | | · Recognizing customer journey mapping as key to generating accurate, innovative, and customer-focused marketing strategies in Mexico
González Urbán, Mónica Guadalupe
| | | | | | · Women executives job performance in the tourism industry: the use of social media and digital competences
Moyano-Castolo, Luz María; Mendoza-Castillo, Rocío; Faugier-Fuentes, Edgar; Barajas-Portas, Karla
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