Abstract

LARA FELIX, Jesús Humberto  and  CERVANTES, Fernando Javier. Identification of competitive advantages for Mexican SMEs in emerging markets: results of a bibliometric study. The Anáhuac j. [online]. 2022, vol.22, n.1, pp.36-65.  Epub Aug 08, 2022. ISSN 2683-2690.  https://doi.org/10.36105/theanahuacjour.2022v22n1.02.

The purpose of this study is to identify specific areas of opportunity for Mexican SMEs in emerging markets to implement them as a competitive advantage. This as a consequence of the adverse scenarios faced by these small and medium economic units. The implemented method was a bibliometric analysis using the Scopus (n/d) and Web of Science (n/d) search engines, in addition of using the VOSviewer (n/d) software as a strategic analysis. The keywords used were «emerging market» and «SMEs» searched in the titles, abstracts and keywords of the documents selected by the refinement criteria applied. In addition, only some thematic areas were considered as well as only the years 2017-2021, which resulted in 556 documents. Among the findings, it turned out that SMEs are a relevant object of study for various scientific disciplines today, and the behavior of these economic units is being studied in the face of globalization, strategic collaborative networks and business innovation. To conclude, companies must have an open perspective to new ways of doing business; the globalization experienced today can represent either a problem or an opportunity to grow and turn it into a competitive advantage. It will all depend on the point of view of the decision makers in these organizations.

Keywords : SMEs; emerging market; competitive advantage; bibliometric analysis; M150.

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