Resumen

GUZMAN LECHUGA, Adolfo  y  VALDEZ BORROEL, María del Socorro Gabriela. Cognitive Dissonance in the Experience of Graphic Activism. Zincografía [online]. 2017, vol.1, n.1, pp.20-39.  Epub 09-Oct-2020. ISSN 2448-8437.  https://doi.org/10.32870/zcr.v0i1.14.

This paper presents the results of a quasi-experimental design made with the students of the Graphic Design Undergraduate Degree Program in the Visual Arts School on Saltillo, Coahuila, Mexico.

Through this design we look into whether the students who touched on social problems in their graphic activism developed cognitive dissonance and if they showed any change of attitudes. Likewise, the paper presents the qualitative results on the ease and difficulties and lessons that the students had.

Palabras llave : cognitive dissonance; graphic activism.

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