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Investigación administrativa

versión On-line ISSN 2448-7678versión impresa ISSN 1870-6614

Resumen

HERNANDEZ SANCHEZ, Alexis Ricardo; VARGAS MARTINEZ, Elva Esther; DELGADO CRUZ, Alejandro  y  RODRIGUEZ TORRES, Federico. Social responsibility in the hotel industry. A perception from the business tourist. Investig. adm. [online]. 2017, vol.46, n.119. ISSN 2448-7678.

Purpose: Analyze the perception of business tourists regarding corporate social responsibility (CSR) and responsible consumption (RC), identifying the association between these variables. Method: This is a quantitative research, using statistical tests T-student, ANOVA and correlations for hypothesis testing. Results: It is evident that between CSR and RC have significant and positive associations, denoting the importance of interaction with the customer to raise awareness of CSR practices. Study limitations: The transactional nature and sample size. Originality: The study is relevant to the tourism sector as a CSR strategy to attract clients with demands aligned by the RC. Findings: The age of the tourists and the category of the hotel influence the perception about CSR and CR, finding that the younger and the higher the hotel category the better the variables are appreciated.

Palabras llave : Corporate social responsibility; responsible consumption; perception; business tourist; hotel.

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