Resumo

BADA CARBAJAL, Lila Margarita; RAMIREZ HERNANDEZ, Zarahemla  e  LOPEZ VELAZQUEZ, Miguel Ángel. Competitiveness of small business agro-industrial citrus from Alamo, Veracruz, Mexico. Investig. adm. [online]. 2013, vol.42, n.111, pp.66-81. ISSN 2448-7678.

This research analyzed Small Business (PYMES) competitiveness on agro-industrial from Alamo Temapache, Veracruz, Mexico. To develop the analysis, it was used the application of the diamond model (Porter, 1990) and the five forces model (Porter, 1979). The purpose of this research is to know the advantage competitive of those enterprises agro-industrial citrus sector from Alamo Temapache, Veracruz.

The main contribution of this work lies in the analysis of competitiveness of PYMES under study by two models mentioned above. The competitive advantage of these companies is that they have technology that allows you to produce high quality products and efficient production process that allows you to reduce costs and operate in a profitable business long term because they are in a little competitive environment.

Palavras-chave : competitiveness; agro-industrial; Álamo; Veracruz.

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