Resumen

THOMPSON CHAUDHRY, Theresa. Los clusters y el uso de marcas colectivas en consorcios de exportación. El trimestre econ [online]. 2013, vol.80, n.317, pp.43-76. ISSN 2448-718X.

This paper develops a theoretical model to examine the conditions under which clustered firms in a less developed country may cooperate in an export consortium to market their output collectively in a developed country. The consortium eliminates the role of an intermediary firm in the developed country. The clustered firms are heterogeneous in expected quality of output. The clustered firms know the quality type of other firms, but the foreign intermediary does not. The foreign intermediary, however, has a lower marketing cost than the clustered firms. Even when making favorable assumptions about the gains from intra-cluster cooperation, the model shows that collective marketing through a consortium can only occur among high quality type firms, and only for limited parameter values. Increasing the quality differential between low and high quality firms widens the range of parameter values for which collective marketing by the high quality cluster firms takes place. It is more socially efficient for the foreign intermediary to market the cluster's output, but the credible threat of a consortium can lead of a redistribution of surplus in favor of the cluster.

Palabras llave : acción colectiva; comercialización; aglomeración; heterogeneidad de la calidad; exportación.

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