Resumo

CRUZ RODRIGUEZ, Ignacio Javier. Determinants of TV rating in professional soccer mexican league. Anál. econ. [online]. 2023, vol.38, n.99, pp.183-194.  Epub 25-Set-2023. ISSN 2448-6655.  https://doi.org/10.24275/uam/azc/dcsh/ae/2023v38n99/cruz.

The main objective of this paper is to quantify de determinants of TV audience for Mexican soccer league at national level. I estimate a Cochrane-Orcutt correction. The results show that key variables to understand the rating are quality of the game, a big team involved, derby and post season game. The results fit to the international evidence. There is no previous paper on this topic for Mexican league.

Palavras-chave : Rating; TV audience; soccer; determinants; Mexico.

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