Resumen

COHAILA, Edwin. Framing in Presidential Debate of the Peruvian Elections 2016 in Social Networks. Rev. mex. opinión pública [online]. 2019, n.26, pp.33-50. ISSN 2448-4911.  https://doi.org/10.22201/fcpys.24484911e.2019.26.61557.

The electoral debates have as one of their objectives to communicate the proposals of the candidates. Therefore, it is expected that the frames of the media, after this, will be, in a certain way, conditioned. However, in the Peruvian case, analyzing media publications on Facebook and Twitter, it is observed that strategic gaming frames continue to prevail, with little participation in the thematic. This study analyzes the publications on social networks carried out by the press, radio and television media, taking as a framework previous and subsequent cuts to the electoral debate of the second round of the Peruvian elections 2016.

Palabras llave : Frame; electoral debates; presidential elections; social networks.

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